🚀 Ipswich is not just celebrating the Tractor Boys ⚽️ returning to the Premier League—it's also welcoming the arrival of Five Guys 🍔 at Cardinal Park, which opened in February!
In just 12 years, Five Guys Europe has expanded to around 175 UK sites, and now they’re planning 15 more openings next year, with 60% being drive-thrus 🚗🍟. But how do these investments actually perform? At Hospitality Data Insights (HDI), we help businesses like Five Guys get the full picture with Site Intel Pro 🏗️📊—tracking everything from new site performance to refurbishment success.
Take Five Guys Ipswich, for example: it grabbed a 6.9% value share of the Top 20 venues within a 0.5-mile radius 📈, with a clear appeal to younger customers. But what’s really interesting is how it's stacking up against the local competition. McDonald’s 🍔 at Cardinal Park is its top local competitor, especially after its major refurb last November.
Using HDI’s powerful data, we track site performance, compare menu pricing, and give our clients the edge they need to stay ahead. For instance, we can see that a Cheeseburger at Five Guys Ipswich costs £10.35, and we can compare food and drink prices for all the major branded competitors in the local area—including McDonald's, KFC, Subway, and Greggs. E.g., a Double Quarter Pounder with Cheese at the nearby McDonald's is priced at £5.89.
Want to know how your business is performing versus named competitors, at an overall level or even all the way down to an individual site level? Feel free to get in touch - always happy to chat about how HDI can provide the insights you need to drive growth and outshine the competition! 🚀💡
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