Cara Turner’s Post

Did you know that 40% of exhibiting companies experienced lower ROI in their event participation in 2023 vs 2019? Driving the downturn in ROI is an increasing gap in valuable buyer attendance at events. Founder & Director, Cara Turner, discussed the new metrics that event organisers should prioritise 2024 to halt this downturn in a recent webinar hosted by Grip. For those who missed it, here's the recording: https://lnkd.in/gRdtr7e5 At Integre Strategies Ltd we LOVE data and understand that due to time pressure event organisers assume too much about who the most valuable buyer personas are, unknowingly diminishing the market value of their brand, driving the downturn in ROI. We’ll create the time needed to be curious about your data and ensure that the next event is the linchpin that brings the right people in business together – book an appointment with Cara Turner today and let’s get started: 👉 https://lnkd.in/ewv56wqW #eventprofs #eventsindustry #exhibitions

Are you registered for KINBERCON? Don't miss the opportunity to hear from our Keynote Speaker, Josh Linkner! 🎤 Josh is a renowned entrepreneur, innovation thought leader and bestselling author. His insights into creativity, leadership, and disruption are unparalleled. Here's why you won't want to miss KINBERCON 2024: 💡Innovative Thinking: Josh is a master at pushing boundaries and encouraging innovative thinking. His keynote will inspire you to break free from the status quo and embrace creativity in your professional journey. 💡Leadership Excellence: As a successful entrepreneur and business leader, Linkner has a wealth of experience in leadership. KINBERCON attendees will gain valuable insights into effective leadership strategies that drive success. 💡Motivation and Inspiration: Get ready to be motivated and inspired! Josh's dynamic speaking style and powerful anecdotes will leave you energized and ready to tackle new challenges. 💡Networking Opportunities: KINBERCON 2024 is not just about the keynote. It's a fantastic networking opportunity. Connect with like-minded professionals, share ideas, and build valuable relationships. Mark your calendars and register today! https://kinbercon.org/ Want to attend as a group? Keynote dinner table sponsorships are still available! KINBER #KINBERCON2024 #KeynoteSpeaker #Innovation #Leadership #TechTrends

It's been a busy few days that it was a little difficult to get this one out 📨 but it's here... Nailing The Event Equation: PART TWO✌ Here, I talk about the methods to help drive registrations. Remember to give yourself ample time to generate some sort of excitement and promotion around your upcoming #event. This way, your audience will gradually gain confidence in your event and register😃😱 Getting your audience to register is one thing, but there's other things you need to think about after they register which I talk about in the #blog. Read it now: https://lnkd.in/gddXbgcF That being said, I love vouching for some of the partners I've worked with in the past... #TechExecs Network (Leadership Forums) are experts in driving registrations to your events. Struggling to fill seats at your event? Well, the #TechExecs team offers what they call, "Boosts" and will fill the room with your select audience in no time. Reach out to Anthony (Tony) Huang to learn more☝️ Anyways, good luck #marketers and teams on delivering an #effective event!🍀 #digitalmarketing #marketingstrategy #eventideas #eventhost #brandawareness #eventmarketing #strategicplanning #strategicmarketing #marketingblog

𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻: Conference producers & event organizers looking for a keynote speaker who is easy to work with. 😅 Event Professionals, like yourself, are some of the most self-disciplined people on the planet. Unfortunately, that focus can also come with a cost to self-care. Choosing the right Keynote Speaker for your event can be a headache but it doesn’t have to be. 🌎 For 25 years, in 35 countries, on 5 continents I have spoken on stages about driving results with self-leadership. Conference audiences want to be inspired, informed, and have a laugh. Companies need their target audience to learn, change, and take action. 🌎 If you need a Global Speaker for one of your events, I promise I am a true professional and ridiculously easy to work with. Please view the 2-minute showreel and visit the meeting professional resources page (link below). I am happy to take your call at any time. https://lnkd.in/g5VQCpMx #eventorganizer #keynotespeaker #selfleadership

Events are a waste of money. They don’t deliver ROI. There is no value in spending marketing budgets on in-person customer touchpoints. Conferences make no impact to wider business objectives. …That’s what some of our stakeholders believe. But WE #eventprofs and #eventmarketers know that isn’t true. Nothing tells the story of a brand better than an event. It’s the place to engage with current customers, generate leads, increase pipeline, demonstrate thought leadership, launch products in front of your target market, and retain a competitive edge. So where’s the disconnect? It’s simple: Our business leaders don’t understand the value and impact of events as we haven’t been demonstrating this to them in THEIR language, rather than ours. But in fact, events are ✨ pivotal ✨ to our marketing strategies (and overall business objectives) so we need to find more business-savvy ways of proving the value and impact to our leadership. I’ll be at the #ExperientialMarketingSummit in Las Vegas next week, and look forward to exploring best practice event metrics at our Event Measurement Clinic with all the event marketers that are coming together to share and learn. Let’s show our leadership why events are the future of business 💪🏼

// FINALLY I CAN SHARE IT // 📣 Elevate Live Online is back and it’s bigger and better than ever! Comment "TICKET" below if you want to be at the business event of 2024! ⬇️ Last year's event was a huge success. So this year we decided to GO BIGGER and expand to five days, with five exciting themes that embed: Leadership | Innovation | Mastery With a group of headliner speakers and experts who embody ALL OF THAT. You will be taken by the hand and led through a range of powerful sessions that will: INSTALL the new beliefs needed to thrive in this climate. INVITE you to play a bigger game. INVOKE new possibilities for success in 2025. WHAT YOU CAN EXPECT The Latest Trends Understand what's working now and what will work in 2025 to ensure you stay ahead of the crowd. Insightful Reflection Be prepared to have your thinking challenged, as you'll be invited to reflect in each of our core areas. Actionable Insights that you can take away and implement in your business right away for immediate ROI. Deep Connection Meet, connect and collaborate with a group of likeminded, conscious business owners who will light up your world. Prizes and Surprises (It wouldn't be a Gemma Went event without a few of these. Keep em peeled team) PLUS Earn while you Learn! Once you purchase your ticket, you can become an ambassador of the event and earn ££s for each ticket sold. AND, EVERY TICKET SOLD WILL ADD POINTS TO OUR PRIZE DRAW TO WIN BIG, EXCITING PRIZES! Right now you can grab an earlybird ticket while we confirm our speaker list - you lucky thing. Prices will rise as we approach the event. YOU WANT TO BE IN THIS ROOM PEOPLE!!!! Check out the 🔗 below if you want to be at the business event of 2024! ⬇️ #bigbusinessevents #creativeentreprenuer #businesstalk #professionalspeaker #businessconference #eventbusiness #workgoals #businessevent #businessplanning #businessgoals #businessleaders #businesstraining #businessstrategy #businessmeeting #businessdevelopment #internetbusiness #businessgrowthstrategy #businesscommunity #businessconsulting #businessmentor #businesses #businesstransformation #businesscoaching #businessplan #networking #businessevents

"5 Insider Tips for Choosing the Perfect Keynote Speaker for Your Next Event 🎤✨" "As we delve approach 2024, the landscape of events, both in-person and virtual, continues to evolve. Selecting the right keynote speaker can make or break your event. At Essential Talent, we've matched countless speakers with events across New Zealand and now Australia. Here’s some thoughts, Align with Your Theme: The speaker should personify the spirit of your event's theme. Whether it's innovation, leadership, or resilience, their expertise and style should resonate with your central message. Audience Relevance: Understand your audience's interests and challenges. A speaker who can connect and engage with your audience on a personal level will leave a lasting impact. Authenticity is Key: In a world full of information, authenticity wins. Seek speakers who are genuine and passionate about their message – it shows and captivates the audience. Post-Event Engagement: Consider speakers who offer more than just a speech. Engagement through Q&A sessions, workshops, or follow-up content can significantly enhance the value of your event. Remember, the right speaker doesn't just deliver a message; they ignite a conversation that extends well beyond the event itself. #EventPlanning #KeynoteSpeakers #CorporateEvents #SpeakerSelection #EventManagement"

Well put! Visiting an event - the right event - can cut out months of business development, allowing you to get precious time in-person with your target clients and set up meaningful, intentional follow-ups. 💡 However, you should consider a few things: 1. Has it been made clear what the audience profile will be, and what job titles/ level of seniority will be present? 👨💼 2. Have I correctly understood who the budget holders and decision makers are in the value chain of my target audience, and is that a match with whoever is present? 💼 3. Are the event organisers organising meetings or "speed matching" programmes with attendees, so I arrive at the event knowing I have at least a few productive meetings lined up? 🤝 4. Am I sending the right people to this event, if I'm not going myself? Are they able to communicate our values and business proposition? In a scenario where buyer and seller are brought together with the possibility of partnering, a crucial variable is the ability of your salespeople 🌟 5. If we took up booth space, are my booth reps also able to effectively position us with clients - are they senior or seasoned enough to represent the brand if a key prospect approaches? (if you are at a conference with bolted-on booth space outside, also ensure you have people who can attend the booth all day to capture opportunities like this, rather than expecting your BD folks to split their time) 🔊 6. Will I get an attendee list, and will the organiser assist in connecting me with people I missed after the event? 🗒 If you are selective in which events you visit, and consider the above carefully before committing your time and potentially an investment of money, you can more reliably expect ROI. There's a reason the best events see sponsors already rebooking for next year in the days following the event, or even onsite - the value is clear to see!

How to Get Booked as a Speaker at Speaking Events in 2025 Discover the secrets to landing speaking gigs and generating valuable leads. Learn how to approach event managers, create a compelling speech, and become a thought leader in your industry. Stay ahead of the game and secure your place for next year's events. #PublicSpeaking #EventBooking #IndustryLeaders #ThoughtLeadership #ProfessionalNetworking #LeadGeneration #Speakers2025 #SpeakingEngagements #IndustryInsights #EventManagement

One of my goals for 2024 is to embrace more public speaking opportunities. This week, I hosted a session with Boss 2 Boss Leadership on how to craft packages to scale. We went over three main pricing strategies to avoid reinventing the wheel with each proposal. Sharing the secrets and strategies that helped me build a thriving client flow has been a highlight. Here's to more workshops, more shared insights, and maybe a few more sticky notes in the mix. --- If you're an event industry business owner looking to streamline your booking processes and maximize your efficiency, I've got some game-changing solutions for you! 🚀✨ . Comment below with the word "systems" if you're interested in exploring how the right booking system can transform your business operations. Let's connect and schedule a time to chat! 🗓️📞 . Together, let's revolutionize the way you manage your bookings and take your events to the next level! 🌟✨ . #EventIndustry #BookingSolutions #BusinessEfficiency --- Hover over my name ➡️ Jese Gary and FOLLOW for event industry business owner tips solutions to apply to your business.