Minneapolis breweries are now serving hemp-derived, THC-infused drinks on tap, thanks to a new Minnesota law effective July 1. This means you can enjoy these unique beverages directly from the taproom, not just in cans, as long as they display the required label information. Dan Schnabel, taproom manager at HeadFlyer Brewing, told CBS that his team was ready for the change. "Having it on tap gives us so many different options for our consumers to taste it, to try it, to enjoy one while they're here on site," Schnabel said. #cannabisnews #thcdrinks #minneapolis #breweries
CannabizTeam - Executive Search and Staffing’s Post
More Relevant Posts
-
Instead of wine, let’s look at craft cannabis vs craft beer, which holds 24.7% of total US beer market share at retail! This means craft cannabis will be the same? Right? Not really… At wholesale, (where they actually make their money) craft brewers only hold 13.3% of sales. In some ways, yes, there are models in this category that could be feasible for cannabis companies to follow, (Tilray thinks so…) But that’s the point….TILRAY is the #6 ‘craft brewing’ company in the country… Simply put, ‘craft cannabis’ doesn’t equate to ‘craft beer’. “Craft Brewers” are defined by the Brewers Association as: SMALL Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to a brewer according to rules of alternating proprietorships. INDEPENDENT Less than 25 percent of the craft brewery is owned or controlled by a beverage alcohol industry member that is not itself a craft brewer. So… you can own 3% of total national market share, and Anheuser Busch can own 25% of your company, and you’d still be considered a craft brewer. This includes companies like: Boston Beer Co. (2,793 employees), $2B in sales Sierra Nevada (1,050 employees), $320M in sales Tilray , (1,600 employees*), $152M in sales *includes cannabis employees One vital point being missed in the comparison between wine and beer and cannabis… we have to note that both wine and beer exist in complex supply chains, wher the grower of the grape very often may not bottle or brand (i.e.selling bulk), and where beer requires hops and barley, which are grown by farmers. So… who are the cultivators in this scenario? The brewers? Or are they barley farmers?
To view or add a comment, sign in
-
In today's CBD: Two of the largest Black-owned breweries, California's Crowns & Hops Brewing Co. and Full Circle Brewing Co., have struck a watershed alliance to leverage its members’ strengths and show up at market in a much bigger way. The new shared resources platform is dubbed “Circle of Crowns Beverage Group” (CCBG). The alliance “combines two leading Black-owned brands and centralizes production, sales and marketing between the two companies,” per announcement. Production will be centralized at Full Circle. Currently, the brands produce about 10,000 barrels collectively. It’s about “unlocking untapped opportunities” in the craft market, by "leveraging retail and venue diversity programs." Historically, Black suppliers have lacked the infrastructure to address these opportunities on a wide scale. CCBG also includes the historic Speakeasy Ales & Lagers brand, one of the oldest in San Francisco, and Sonoma Cider. "As you know, there's 9,000-plus breweries out there, and there's only 1% that are Black-owned," Arthur Moye, Full Circle founder, told CBD. "And I think, during a good period of the last half a decade or so, people have wanted to support Black-owned businesses. So you have major retailers reaching out to those 1%; you have distributors reaching out to those 1%; but then there hasn't been a structure by which they could significantly respond, because that 1% is mostly represented by people that don't have production facilities and can't create the margins and the economies of scale to sit on the shelves throughout the distribution networks of the chains." This starts to solve that. More here, we left the story open to all. https://lnkd.in/gsHErbeK
To view or add a comment, sign in
-
-
Athletic Brewing is dominating the nonalcoholic beer market. According to NielsenIQ data, Athletic Brewing represents 19% of the domestic nonalcoholic beer market, making it the top nonalcoholic beer brand in the country. Founded in 2017, Athletic Brewing Co. opened the doors to its nonalcoholic craft brewing facility within a year. Here's how Athletic Brewing went from a startup craft brewery in Connecticut to Whole Foods’ top-selling beer brand in under a decade.
How Athletic Brewing Co. dominates the booming nonalcoholic beer market
cnbc.com
To view or add a comment, sign in
-
Forget the buzz, Athletic Brewing is redefining the beer game—without the booze. The biggest nonalcoholic beer brand in the U.S. has just closed a fresh financing round that values it at a staggering $800 million—double its valuation from just two years ago. Founded in 2017, Athletic Brewing has quickly outpaced competitors like Heineken and Budweiser to become the top nonalcoholic beer brand in U.S. grocery stores. The secret to their success? - A brewing process that mirrors traditional beer-making but keeps alcohol levels incredibly low - Their lineup includes everything from IPAs to Lagers and Ale’s, catering to a growing market of health-conscious consumers - As consumers, especially the younger crowd, cut back on alcohol, nonalcoholic beer has become the fastest-growing segment in the beer industry, hitting a $20 billion market valuation in 2023 - Notable backers include: J.J. Watt, David Chang, and Lance Armstrong Last year, Athletic Brewing exceeded $90 million in sales. And with the value of the non-alcoholic beer market projected to be $40 billion by 2033, the company is poised to lead the charge, proving that you don’t need alcohol to have a good time. 📸: Spencer Platt / Getty Images
To view or add a comment, sign in
-
-
Chief of Growth and Marketing and Strategy • Beer Market Analyst • Beerconomy CEO • Thought Catalyst • Advisor • Sherpa and Speaker • sharing beer market trends, insights, statistics and forecasts via The Beerconomist
Indiana is home to 197 breweries that employ 10,000 people. So what’s the bad news? Well, there’s some. People in general are drinking less craft beer. GenZ isn’t drinking as much alcohol as Millennials did in their 20’s but they’re more than likely using cannabis. THC potency in dried cannabis has increased from an average of 3% in the 1980s to around 15% today. Some strains can have an average as high as 30% THC. So you want to know why the younger generation is drinking less craft beer and more nonalcoholic beers? It’s not for ‘health reasons’ as you’ve been sold. Think about it. Then make your own decision. “The reason we’re so dangerous is because we’re totally harmless.” — Cheech & Chong #Beer #CraftBeer #NonCraft #NonAlc #BevAlc #Marijuana #Cannabis #THC #Alcohol #Microbreweries #Taprooms #Brewpubs #ConsumerBehavior #BrandAwareness #EmergingTrends #BusinessIntelligence Source: Axios Indianapolis ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Beerconomist + CEO of Beerconomy & Co. with beer market trends, analyses, and news [email protected] • Kings Crossing
The state of Indiana craft beer
axios.com
To view or add a comment, sign in
-
For those in the non-alcoholic category already, headlines about the explosion of growth at Athletic Brewing Co. have become so common it's easy to tune them out. But that would do a disservice not only to what they've accomplished as a company, but what's happening in the industry overall. The doubling of their company valuation to $800M from the last round is a testament not only to their own success, but the consumers who are driving it. Which, these days, feels like (almost) just about everyone who consumes adult beverages. Congratulations to Athletic for all of their continued success, which only serves to validate the financial value of the category, and, ultimately the understanding that non-alcoholic beverage growth is not just going to come from macro alcohol or beverage brands adding NA product lines, but from a wide swath of new players who are innovating in the market as well. It's an exciting time to be in this industry, and a healthier one as well. #nonalcoholicdrinks #nonalcoholicbeer #beverageindustry https://lnkd.in/gVP9iy5W
Athletic Brewing raises $50 million as nonalcoholic wave sweeps beer making
cnbc.com
To view or add a comment, sign in
-
💡 In 2017, Bill Shufelt founded Athletic Brewing Co. with a crazy idea: non-alcoholic craft beer. 🍺 At the time, non-alcoholic beer was only 0.3% of the US beer market. But Bill thought there was huge pent up demand for great tasting, non-alcoholic beer. Fast forward five years, and Athletic Brewing did $90 million in 2023 revenue and is now the top selling beer (of any kind) in Whole Foods. Athletic not only created a new category, but is the #1 selling non-alcoholic beer in the US with over 50% market share. And Bill’s not done. He thinks non-alcoholic beer could one day make up 50% of the entire beer market. In this latest episode of my podcast The Peel, Bill takes us inside the early days of starting the company, including realizing there was an opportunity to make non-alcoholic beer, interviewing and getting denied by 100’s of potential co-founders, iterating on new formulas in his garage using Gatorade jugs to find the perfect taste, struggling to find early investors, getting into Whole Foods, and eventually building multiple breweries across the US. Our conversation is a case study on creating a new category. He shares how he first marketed the product to consumers and retailers, Athletic’s unique omni-channel strategy, and the importance of over communicating with your investors. I learned so much from Bill and I think you will too. Links to the episode in the comments 👇
To view or add a comment, sign in
-
-
The surge in non-alcoholic beer sales has been amazing to watch over the last year or two, and reflects the incredible growth that we have seen in NA spirits at Ritual Zero Proof. While it feels as if there has been more media focus than ever on the NA market, we are still at the beginning of a broader movement towards mindful drinking, with high quality non-alcoholic options readily available and sought after. It’s an exciting time for the entire sector, and the latest investment in Athletic Brewing Co. is another indicator of the momentum we are building collectively as an industry. The growth of the non-alcoholic beverage sector is more than a trend—it’s a cultural shift. Consumers are not just looking to cut back on alcohol; they are actively looking for a healthier, more mindful lifestyle. They want to have great experiences with friends, and they want to feel good the next day. That’s what Ritual, Athletic and other brands are working on as we shape and meet the demands of new generations of consumers. Bill Shufelt at Athletic Brewing is pioneering the non-alcoholic beer sector in the same way that we are doing for spirits at Ritual. I couldn’t be more thrilled for him and the team at their new investment. A rising tide lifts all boats. Investors are excited about the potential for this market, and that’s good for companies such as ours – but it’s also good for consumers who want more choice, better products and deeper availability. The future of mindful drinking is here, and it’s only going to get brighter.
Exclusive | America’s Biggest Nonalcoholic Beer Brand Doubles Its Valuation
wsj.com
To view or add a comment, sign in
-
To improve profits in today’s beer industry breweries must find new ways to control costs, boost revenue and tap previously hidden catalysts for growth. However, that’s easier said than done. It takes time and effort to develop a playbook that works. https://lnkd.in/g2-Qpuk
Don’t Wait for Profits to Shrink, Create More Value Now - First Key Consulting
https://firstkey.com
To view or add a comment, sign in
-
How Athletic Brewing Made Millions on… NONALCOHOLIC BEER? Athletic Brewing Recently, a nonalcoholic beer company, Athletic Brewing, is making big money and keeping up with its boozy competition. After its latest fundraising effort, the brand is valued at over $800 million. In this article, we cover how they’re dominating the marketplace and their plans to keep growing… Athletic Brewing is Capitalizing on Growing Demand Brands like Liquid Death are already proof that nonalcoholic beverages are becoming more popular. However, beer sans alcohol has been a tough sell… Until now. “WE’RE OUT ON A MISSION TO CHANGE HOW PEOPLE DRINK.” WITH THE MARKET FOR NON-ALCOHOLIC BEER EXPANDING, @ATHLETICBREWING CEO BILL SHUFELT EXPLAINS WHY HIS BREWS ARE MORE POPULAR THAN EVER. WATCH #MORNINGINAMERICA: HTTPS://T.CO/61AQBHOPRY PIC.TWITTER.COM/8W8DDGFAA7 — NewsNation (@NewsNation) February 6, 2024 To that end, Athletic Brewing is looking to make NA beer and cocktails popular with a brilliant strategy… MAKING THEM TASTE GOOD AND GETTING THEIR PRODUCTS INTO MORE GROCERS NATIONWIDE. Yes, that sounds simple. However, it has not been well-executed until co-founder and CEO of Athletic Bill Shufelt got into the “non-beer” business. From a background in hedge fund investing, Shufelt realized that his entire lifestyle was attuned to health… Except his consumption of alcohol. After that, Athletic Brewing was founded and is now in the top twenty breweries nationwide. Further, that includes ones that brew regular alcoholic beverages. That success has resulted in an extremely successful capital-raising event that totaled around $50 million. So, what are they planning to do with all that beer money? How the Brand Plans to Use New Capital In an interview with The Wall Street Journal, Athletic Brewing revealed their plans for the newly raised funds… Adding a third facility to double its brewing capacity in the near future. An impressive feat considering last year they sold 258,000 barrels of booze-free brew. With trends as they are, it’s probably the investment will pay off.
To view or add a comment, sign in
-