Canadian Public Relations Society (CPRS) - Toronto’s Post

Friday was supposed to be my day off, Instead, I ended up getting my client featured on CNN.com +79 other websites. Creative planned campaigns are what we usually use to land media coverage, but when an opportunity presents itself, reacting to the news can produce powerful results. While getting ready for a family engagement, I noticed that Taylor Swift was trending in the news as her images were being deepfaked to produce compromising pictures of the star. One of our clients works in the tech space and is an expert on AI technologies. I shot them a quick email, and within half an hour we had a press release ready to go. We shared the client's insights on AI technology and deepfakes and created a small media outreach list of 35 journalists. This was sent out at 3:30pm within a few hours we had landed links on multiple websites including a DR93 link on CNN. Other high-authority websites include: ✔️ MSN DR92 ✔️ AOL DR91 ✔️ CTVNews DR90 ✔️ StlToday.com DR84 ✔️ Newsbreak.com DR82 Inserting the client into these stories allows us to position them as experts, build their trust as a business and also build their website authority. The real-world issues that AI can cause can be frightening too, so having an expert give tips that can help people is also amazing.

This week I sat down with Duru Ahanotu, Ph.D. (AKA “Dr Duru”) to talk about the valuation of companies in Digital Media. https://lnkd.in/gWa7zjVU Duru has a Stanford PhD in Engineering-Economic systems. He has decades of experience in digital media working for companies like Microsoft and Yahoo, he is the sole proprietor of Ahan Analytics a data analytics consultancy. We covered topics ranging from the impact of Privacy, User Churn, AI and Stock Based Compensation. Approximate timing in brackets Impact of Privacy [2:47] Impact of User Churn.   Example, Yahoo Fantasy Football is sticky! [5:05] Impact of AI - Topical given this weeks story about Sports Illustrated executives departures due to lack of disclosures around use of AI [11:45] Impact of Stock Based Compensation [15:45] Balancing Value investing and Technical Analysis [19:50] To check out more on Duru, please see: https://lnkd.in/gYJBc7WW

📣 On 21 October, we will be presenting the Yearbook Quality of Media 2024. This year's main topic is the relationship between SRG and private media. Public media are often suspected of crowding out private media online. Do the freely accessible SRG offerings influence the use of private media? Are SRG users less willing to pay for private media? We explore these questions in the Yearbook Quality of Media 2024. The yearbook also offers analyses on the use of AI in journalism, the perception of deepfakes and current data on the development of the Swiss media. 📈 📊 Further information/registration at: https://lnkd.in/dkizQmJy #QdM24 #AI #Journalism #Media

AI & media monitoring are a match made in heaven! 😍 Want to learn what I mean? Join me and Michael Manley on Wednesday, February 14, for a dynamic discussion on how AI can make media monitoring move from a passive activity to strategic tool that ensures communications has a seat at the table. Learn more about the Public Relations Society of America (PRSA) webinar here: https://lnkd.in/gvVf-3dk #prsa #publicrelations #measurement #dataanalytics

The latest Digital News Report is out! It reveals critical trends and actionable strategies for publishers worldwide. Here's what you need to know: 🔹 Declining Interest: News engagement is dropping. Tailor content to align closely with audience needs. 🔹 Subscription Stagnation: To combat flatlining digital subscriptions, consider bundled services and exclusive content. 🔹 Media Fragmentation: Explore diverse platforms and multimedia content to capture audience attention. 🔹 AI in Journalism: Use AI responsibly to support journalistic tasks while ensuring transparency and maintaining human oversight. 🎤 Don't miss Nic Newman at the Twipe Digital Growth Summit on October 8th in Brussels for deeper insights. Find out more: https://lnkd.in/dEZYtUMn 🔗 Read more about the report and how it can help refine your strategies: https://lnkd.in/eEUXESt9 👏 Huge thanks to Nic Newman, Richard Fletcher, Craig R., Amy A. Ross Arguedas, Eduardo Suarez, Matthew Leake, and Rasmus Kleis Nielsen for putting together this indispensable report. Reuters Institute for the Study of Journalism

📰 Digitisation has revolutionised news media! 🌐 From content creation to distribution, it's a whole new game now! Three forces are (re)shaping Europe's media scene: declining trust, digitisation & changing user behaviour, and global tech & AI. They're shaking up journalism's core! 💥📚 🔍 Our whitepaper “Digital Storytelling in the Media Landscape” explains all about the importance of data-driven storytelling & fact-checking! Why is it crucial to master data skills in journalism? Who should learn these skills? And what benefits does it bring to media organisations and societies as a whole? 🧐 👀 Curious to find out the answers to all those questions? You can read the whitepaper here: https://lnkd.in/dGYXyaAX

🎙️ Hey Mi Gente! 🌍 Dive into the dynamic world of media with Richard Engel and Yalda Hakim as they unravel how social media and AI shape the news we see. Let’s empower ourselves against misinformation and reclaim our narratives! 💪✨ #StayInformed #KnowledgeIsPower #MediaMatters #FightMisinformation #SocialMediaImpact #AIandNews #EmpowerYourself #ReclaimYourNarrative #Business

Take your global online qualitative research to the next level with incling's online community platform and team of experts! Learn how to run studies effortlessly and optimize your research for every market and audience in this demo: #insightplatforms #DemoDaysJuly2023 #virtualsummit #researchtools #analyticstools #marketresearch #ai #demos #incling #onlinecommunities #qualitativeresearch #onlinequal

Here are some key insights from the "Digital News Project January 2024" report by Nic Newman- Reuters Institute for the Study of Journalism and University of Oxford: 👉 A majority (63%) express concern over decreasing traffic from social media, with significant drops on platforms like Facebook and Twitter. Nearly all (77%) plan to prioritize their own direct channels such as websites and eCommerce, there's a noticeable decline in publisher sentiment towards Facebook and Twitter 👉 Publishers continue to invest in subscriptions and membership (most publishers using a paid model report a slight increase or stable subscription numbers in the last year, despite the difficult economic outlook). 👉 The use of AI for back-end news automation (56%) is considered the most important use of the technology, followed by offering better recommendations (37%) and commercial uses (28%). The report serves as a compelling call to action for media organizations to adapt to the evolving landscape, engage next-generation audiences, and prioritize quality journalism. Let's see what's next! 😉 https://lnkd.in/dfWBNBWf #DigitalNews #MediaTrends #AIinJournalism

Are you ready to take the stress out of global online qualitative research? Watch this demo of incling's online community platform and team of experts to learn how to run studies effortlessly and optimize your research for every market and audience. #insightplatforms #DemoDaysJuly2023 #virtualsummit #researchtools #analyticstools #marketresearch #ai #demos #incling #onlinecommunities #qualitativeresearch #onlinequal