One day, I'll travel the world. I'll go from country to country, city to city, town to town. In each place, I'll drink coffee until I find the best cafe, eat food until I find the best restaurant, and exercise until I find the best gym (and to burn off all that coffee and food). I'll find the owners of the best independent business in each category and say to them: "You've got the best [cafe] in New York. Let me package and licence your systems. You're probably never going to open a cafe in Florida. So I'll never compete with you. But let's team up and you can share in the profit of every new cafe without any extra work, investment, or risk on your part." Then I'll keep moving, and in each place I'll find people who want to open their own cafe, their own restaurant, their own gym, or whatever... and I'll say to them: "Rather than spending $200,000 on a Starbucks franchise, spend $20,000 to get set up, and I'll give you the system behind the most successful cafe in New York. It's never been done here before. It's far more likely to succeed – and it'll be much quicker and easier – than building from scratch." The owner of the existing cafe, restaurant, gym, etc., will get to multiply the yield of the asset they've invested so much in building. The owner of the new business will minimise their downside and maximise their upside potential. I'll be like a kid in a candy shop travelling the world, finding opportunities, and putting deals together. Pipedream? Maybe. But I'm not sharing this weird ambition with you to announce that I'm leaving my job to travel the world. I'm sharing the idea because you can apply a similar approach in healthcare (and any other industry) to improve quality, increase income, and reduce costs. Here's what I mean. In the example above, there's an underutilised asset: a successful business that's only serving a fraction of the market that it could. An underutilised asset could also be space, equipment, a skill, a poor process, a good process, etc. A simple healthcare example: a room in the medical imaging department full of old equipment. The room can't be used. The equipment isn't producing any income. There's also a host: the owner of the underutilised asset. The owner of the cafe. Or in the imaging example, the host/owner is the department and organisation. There's a beneficiary. Whoever replicates the successful cafe. Or whoever gets the equipment or the room in medical imaging. And finally, there's someone to put the jigsaw together. In the cafe example, it's the wandering deal-maker. In healthcare, it could be anyone who finds a way to utilise the room and equipment. I'm convinced that there's an endless number of underutilised assets in the NHS. Anyone can find them, increase their yield, and improve services for patients and staff - for very little investment of time, energy, or capital. It may not be as glam' as sipping coffee in Rio... ... but it's pretty damn exciting if you ask me.
Callum Birch’s Post
More Relevant Posts
-
Exciting times with Suburban Inns Ltd! We love entrepreneurs, people who take ownership and we have some really exciting plans for 2024 and beyond. If you know anyone who is looking to create and leave a legacy in hospitality, make sure you let them know! #innovation #management #digitalmarketing #technology #creativity #entrepreneurship #careers #marketing #socialmedia #socialnetworking #motivation #personaldevelopment #customerrelations #productivity #sales #socialentrepreneurship
-
🌟 Join the FreshUp Hospitality Revolution – Become a Franchisee Today! 🌟 Are you ready to transform the hospitality industry and maximize the potential of your property? FreshUp Hospitality invites you to be a part of our unique hotel concept that caters to the modern traveler with flexible check-ins and short stays, with packages starting from just 3 hours! 🔑 Why Choose FreshUp Hospitality? 1. Innovative Concept: FreshUp offers an unparalleled experience for travelers seeking flexibility and convenience, driving high occupancy rates and customer satisfaction. 2. Comprehensive Support: We provide end-to-end support, including our indigenously built Hotel Management Software for seamless billing and operations. 3. Quality Supplies: Benefit from our established supply chain for all necessary consumables, ensuring consistent quality and availability. 4. Boost Online Presence: Our expertise in digital marketing will help you attract and retain customers, increasing your online business and sales. 5. Maximize Revenue: Utilize and monetize your unused rooms, turning them into profit-generating assets with our flexible stay packages. 6. Fixed Royalty Model: Enjoy predictable costs with our fixed royalty structure, ensuring a clear path to profitability. 🚀 Why Partner with FreshUp? 1. Increase your sales and profits by adding our innovative model to your existing business. 2. Leverage our proven system to deliver exceptional customer experiences and build a loyal client base. 3. Benefit from a brand that is redefining the hospitality industry with a focus on flexibility and customer-centric service. Join the FreshUp Hospitality family and be at the forefront of a hospitality revolution. Let's work together to create unforgettable experiences for our guests and achieve new heights in business success. 📞 Contact us today at [email protected] (9384806270) to learn more about this exciting franchise opportunity! #FreshupHospitality #FranchiseOpportunity #HospitalityIndustry #HotelFranchise #FlexibleCheckIn #ShortStays #IncreaseRevenue #BusinessGrowth #JoinUs #Entrepreneurship #HotelManagement Feel free to reach out if you have any questions or need further details. Let’s embark on this exciting journey together!
-
-
Twisted Alchemy is all about solutions. We know event service is a constantly moving target, and we get it. Read about our innovative solution to bar catering on our blog. https://bit.ly/3NsPOPm #FitFam #HealthyLiving #BusinessTips #Ecommerce #Entrepreneur #Juicing #Juice #Innovation #DigitalMarketing #Entrepreneurship #SocialMedia #LeanStartups
The Easiest Bar Catering Solution
twistedalchemy.com
-
IDEA | STRATEGY | EXECUTION. My passion is making brands better one great idea at a time. Our focus: Guest Experiences. The end goal is create guest experiences where the experience becomes the brand.
It's All Hospitality. Recently, someone suggested I should just stick to hospitality as my only discipline. Initially, I was taken aback, but the more I thought about it, the more I realized they had a point. Hospitality isn't just a sector—it's a foundational element in every interaction, in every industry. Whether you're a student, an entrepreneur, or a professional working in fields as varied as retail, automotive, financial services, real estate, or even medicine, the principles of hospitality should guide your actions. How we treat clients, coworkers, and family & friends isn't just important—it's essential. It's hospitality. The world’s best brands, those we admire and stay loyal to, are often the ones that excel in hospitality. They make us feel valued, understood, and cared for. This isn't by accident. It's a deliberate strategy that, at its core, harnesses the power of hospitality to enhance experiences and build lasting relationships. Regardless of my business endeavours, I know it will be successful as I embody hospitality into everything I do. Centennial College #hospitality #careers #engagement #ideas #entrepreneurship #brands
-
Sometimes it's hard to understand the type of Technology solution you want to integrate into your business. Yes, We can help and work with you very closely to solve your challenge very quickly. #NGO #education #entrepreneurs #schools #firms #smallbusiness #mediumbusiness #hotels #restaurantes
-
-
Finance Preacher - My sermon is the gospel of financial freedom and intelligence [Savings and investment] approach || Financial Analyst || Consultant || Fitness enthusiast
Mr Mk a well known tycoon in the hospitality sector (hotel; in particular). He has been having a bad year which resulted in decreased profit from the hotel he owns and manages. Mr Mk didn't think much of it, due to the economic situation and all that, so to Mr Mk any decease incurred might not exactly be significant, besides he runs other ventures and those seems to be profitable. An unexpected incident occurred. Mr Mk heard of Mr Oti, a new face in the industry; whose operation has gotten people talking and wondering where he came from. It was noted that Mr Oti’s hotel recorded; Huge profits year in year out and has been in operation for less than 7 years, which resulted to; 📍Increased lodging. 📍Short time stays and visitations. 📍Reservations, form top brass in the nation. This made Mr Mk curious as to why this had happened, as to what could have triggered such movement, the plays and strategies involved. After a long study, Mr Mk got his answers. Mr Otis hotel wasn't the best in the nation, but they was a secret “Location & Exposure”. 📍By right of Mr Otis hotel, a Petrol station could be spotted. 📍By the left side of the hotel, was a grand supermarket. 📍Right in front of the hotel, was a 4 star restaurant. 📍Proximity wise the hotel was located close to the airport, so a 10 minutes drive and one is already at the airport. 📍Proximity wise the hotel had over 5 petrol stations close to it, 3 gas plant, a mall, 3 other restaurants, 6 plazas, 2 general market, 4 churches and 2 more supermarkets. 📍The hotel was literally by the road, as such access to transportation was stress free. With all this in place Mr Mk shoke his head and was amazed by the move Mr Oti played. This write up isn't just about hotel's, when starting a business (online and physical) it's of great importance to get the right location! Why? Cause the right business location will create a vacuum of opportunities for the business. Good location = More business opportunities and ideas. That opportunity could be in form of the right target market which in turn yields profit for the business.
-
-
Calling all hospitality pros! Setting up a restaurant or hotel is a thrilling but challenging endeavor. There are countless factors to consider, but if you had to pick just THREE that are absolutely essential for success, what would they be? 🤔 I'm curious to hear your thoughts on this! #hospitality #restaurant #hotel #entrepreneurship #business
-
-
Outsourced CFO + Business Accounting Consultant | Specializing in the hospitality industry | Helping you increase profits and gain control over your business finances | Let's craft your success together!
📚 BOOK RECOMMENDATION 📚 If you're in the hospitality industry, I highly recommend reading "Unreasonable Hospitality" by Will Guidara. This book is all about exceeding guest expectations and leveraging the power of memorable experiences to drive success. It brilliantly illustrates how elevating customer service can not only transform the customer experience but also significantly impact your business's financial health. Guidara's insights into transforming customer service by giving more than expected are not just inspiring—they're actionable. Whether you're running a restaurant, bar, or any service-oriented business, there's something valuable in these pages for you. Have you experienced the impact of "unreasonable hospitality?" I would love to hear your thoughts. https://a.co/d/eo45WBd #HospitalityIndustry #Entrepreneurship #SmallBusinessAdvice #AdvisoryServices
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect: Guidara, Will: 9780593418574: Amazon.com: Books
amazon.com
-
How to disrupt a stale industry in 3 steps: Focus, Eliminate, Replace 👉 This article reveals how two entrepreneurs created the successful hotel chain CitizenM by challenging the conventional wisdom of the industry. 👉 They focused on a niche, eliminated the waste, and replaced it with convenience. #strategy https://lnkd.in/dhwNispF
3 Steps to Break Out in a Tired Industry
hbr.org
-
The specialty coffee shop “Komšije” that we started building in Montenegro a year ago is still not open. There are many reasons for this, but that’s not the focus right now. We are often asked why we can’t open the project with what we have now (without furniture and advanced equipment, just with an ordinary coffee machine), sublease it while waiting for our delivery, but still cover the monthly expenses. Let’s explain it in simple terms! For a successful location launch, you only have one shot. You can open and close the project as many times as you want, but for your audience, you only launch once. This moment requires careful preparation so that the first impressions give a good start to the establishment and “go viral.” That’s why special attention should be paid to the opening event—generous compliments for guests, genuine emotions, and unique offers. It may not pay off immediately, but it will definitely work for the long term—those who have been there will decide to repeat the successful experience and confidently choose you. If you miss this chance, you’ll have to work three times harder on the success of your project. Moreover, it’s not guaranteed that you’ll be able to regain those people who were in the establishment for the first time and had a negative experience. After all, the first impression plays a huge role, and if you treat the process of giving it to guests carelessly, you can lose their trust and loyalty for a long time. #horesty #business #entrepreneurship #specialtycoffee #restaurant #consulting #coffee
-
Senior Project Manager - Transformation at the Royal Devon University Healthcare NHS Foundation Trust
7moLoyalty card please 😃