California Sustainable Winegrowing Alliance’s Post

Microbes are essential to maintaining biodiversity and sustainable viticulture practices. Thanks to the panelists for sharing your ideas for how the wine industry can adapt to our changing climate.

Great article covering two things I like, Wine and more importantly the growth of the B Corp Movement and how it moves the dial in creating an economic model that makes environmental, economic and social sense.

I have worked with B Corps and B Lab for about 15 years and one of my takeaways from this great article published by The New York Times and written by Eric Asimov is how competition among wineries has accelerated adoption of and adherence to the movement in that industry. The dynamic is familiar: when one industry player becomes certified, the pressure on their competitors ramps up thanks to healthy competition. And becoming certified is not an exercise of being 'dusted and done.' Once the values of stakeholder capitalism take root, companies thrive on continual improvement.

🍇Napa Valley's Influence on California Wine Culture🍷 Over 50 years, Napa Valley has transformed California's wine reputation from a bulk jug producer to a source for some of the world's most coveted wines. Much of this perceived elevation stems from Napa's pioneering vision. Seeking to create California wines that could rival French classics, Napa wineries embraced estate bottling, single-vineyard sourcing, varietal labeling, and sustainable practices early on. Demand for Napa Cabernets and Chardonnays proved California could make serious wines, paving the way for emerging regions. Just as important was Napa's early support of wine tourists. Visitors were drawn to the area by its beautiful farms, many tourist activities, and food and wine events. Many people have discovered California wine through Napa Valley, a must-see location. This active community of wine lovers in the United States raised standards for tasting room reviews nationwide. Napa's successful plan for wine tourism helped wine regions all over the world. Through hard work and intelligent advertising, Napa Valley forever changed how people think about California wine. The focus on excellence in the area brought in top talent and money, which raised standards across the country. 🍇

What do you think is happening in this picture? This is from an event we host at the winery in December called The Great Big Holiday Party. It is the only ticketed family-friendly event we offer at our winery. There are horse-drawn wagon rides around the vineyard, an over-the-top hot chocolate bar, and of course Santa who brought a big book of names on a Naughty and Nice list. For fun, we offered a "speak easy" tasting experience for our wine club members. As we are planning 2024, we revisit our mission and vision as well as our brand to consider if we should offer events and if so, what type of events. We also have to tie every event to a purpose. Each event has to have an explanation of why we host it, for whom, and what the goal is. This may seem tedious but is necessary for the success of the winery and to make sure we are offering intentional events that our customers will attend. This year we hosted several winemaker dinners, a Motown Jazz concert, guided vineyard tours, library tastings, barrel tastings, pop-ups in Seattle area and Vancouver, WA and more. We are excited about what next year will bring! How do you decide what your business will offer (new products, events, etc.) for the next year? Do share. Inquiring minds want to know.

Running a healthy and thriving winery doesn't have to be daunting in today's climate. Through InnoVint's Healthy Business Framework, our team outlines the keys to winery health through 5 tenets: Profitability 💰 Operational Excellence 🏆 Data Utilization 📊 Positive Work Culture 💼🌟 Community Engagement 🤝 Whether you're a seasoned winery owner or just starting out, this framework will guide you toward building and maintaining a healthy winery. 🌟 Explore the Healthy Wine Business Framework here:

Step into the world of cork and wine with Dustin Mowe, the CEO of Portocork. In an interview with the North Bay Business Journal, Dustin Mowe reveals the importance of choosing quality corks in preserving the most prized wines and shares insights into Portocork's commitment to excellence and sustainability. Dustin Mowe delves deeper into the conversation to reveal his reflections on Portocork's growth trajectory, future expansions, and dedication to maintaining certified green business standards, covering topics ranging from quality control processes to the company's innovative approaches to meet evolving industry demands. Read the full article in the link below. #Portocork #wine #cork #corkstoppers

🍇 Breaking News 🍷 Attention wine enthusiasts! The leading winemaker may be considering a big change. According to Kent Online, rumors are swirling that the renowned winemaker could be up for sale. This potential move has the industry buzzing with anticipation and speculation. Stay tuned for updates as the situation develops. #WineIndustry #BusinessNews #ExcitingTimes https://ift.tt/eRU4Gcv

Viñlarreal: Journey Through Vineyards of Tradition and Innovation Nestled in a picturesque landscape of rolling hills and fertile valleys, Viñlarreal is a vineyard that seamlessly blends tradition with modern innovation. Known for its exquisite wines and commitment to sustainable practices, Viñlarreal has carved a niche for itself in the competitive world of viticulture. This article takes you on a journey through the history, practices, and future prospects of Viñlarreal, showcasing how this vineyard continues to uphold its legacy while embracing contemporary advancements. https://lnkd.in/dpgTPTuD