If you're like me, you like to get your news (industry and otherwise) from multiple mediums and sources. For my experiential folks, I highly suggest listening to the "No More Bad Events" podcast. Here is a piece of the summary: "They detail their "wow plus what" and "INVNTion" methodologies, address the “stacking hands” principal, define the event story arc, talk about Austin’s creative motto, i.e.,” keep it weird, inventive and unique,” celebrate their agency's recent Hermes Creative awards, emphasize the power of storytelling and emotional connections in creating live brand experiences, and how technology in storytelling is unfolding. The conversation delves into the delicate balance of using immersive technologies like VR and AR while preserving the irreplaceable value of in-person events. Actually, McCoobery and Blurton bet big on tech-enhancing real experiences, not replacing them in order to preserve the soul of performances." #invnt #podcast #experiential
Tune in for the latest episode of “No More Bad Events” podcast 🎙 hosted by Scott Bloom, featuring #INVNT CEO and [INVNT GROUP] COO Kristina McCoobery, and #INVNTGROUP Chief Creative Officer Paul Blurton, covering how brand storytelling and the experiential revolution in the events industry is evolving with human-powered creativity and tech-driven innovation. Also, get to know our own Bowie Badger in the episode. #ChallengeEverything #TheGlobalBrandStoryProject #Events #Experiential #LiveEvents #eventprofs