Buxton’s Post

Did you know that 57% of organizations find their marketing analytics fall short of expectations? 📉 I just read an insightful article that explores the importance of effective customer data collection and utilization. It delves into common challenges like data quality, limited access to first-party data, and navigating privacy regulations. This piece offers practical steps to harness your customer data and drive impactful change. If you're looking to enhance your data strategy, this is a must-read! #CustomerData #DataStrategy #MarketingInsights

Did you know that 57% of organizations find their marketing analytics fall short of expectations? 📉 I just read an insightful article that explores the importance of effective customer data collection and utilization. It delves into common challenges like data quality, limited access to first-party data, and navigating privacy regulations. This piece offers practical steps to harness your customer data and drive impactful change. If you're looking to enhance your data strategy, this is a must-read! #CustomerData #DataStrategy #MarketingInsights

Did you know that 57% of organizations find their marketing analytics fall short of expectations? 📉 I just read an insightful article that explores the importance of effective customer data collection and utilization. It delves into common challenges like data quality, limited access to first-party data, and navigating privacy regulations. This piece offers practical steps to harness your customer data and drive impactful change. If you're looking to enhance your data strategy, this is a must-read! #CustomerData #DataStrategy #MarketingInsights

Missed our data collection webinar last week? You can now watch the session back on-demand! 📺 Click the link below to access the recording where you'll learn: ✔️ How to set precise metrics that make data trustworthy and actionable. ✔️ How to operationalize digital analytics data to effectively support business objectives. ✔️From data-driven teams whose innovative approaches to data strategy have set new benchmarks in a landscape marked by privacy concerns, the demand for personalization, and budget limitations. https://lnkd.in/erGxnzJ4

🚀 Ready to Embrace the Future of Data? 🌐 As we bid farewell to third-party cookies, it’s time to pivot our strategies! Join us for the Post-Cookie Data Strategies webinar, where we'll delve into how forward-thinking companies are adapting to a cookie-less world by harnessing first-party, consent-based data. ✨ What You’ll Learn: - Implementing new first-party and consent-based data strategies - Building and leveraging consent-driven data sets - Enriching first-party data to create more valuable, addressable audiences for advertisers Don't let the cookie crumble before you take action! Register now to future-proof your data strategy: https://ow.ly/2EeB50TQ50W

Download the full copy of this new "IAB 2024 State of Data Report" My AI augmented outtakes and thoughts (as if you hadn't worked that out from all of the icons/emojis! below) are ....  The Privacy-by-Design Era is clearly here, and in the report you will see the profound impact of #privacy legislation and signal loss on the advertising industry. An impact which Civic Data strategically yet directly built our services and offering to solve for over the last 2.5 years. ---- Report Outtakes 🔒 95% of decision-makers expect continued legislation and signal loss in 2024 and beyond. 🏢 Over 80% say their organizations have been impacted by these changes. 📉 75% anticipate declines in accessible, high-quality consumer data. 🎯 Nearly 90% report shifts in personalization tactics, ad spend, and data mix. As the market navigates this new landscape, it's clear that adapting to the privacy-by-design ecosystem is no longer optional – it's essential. As mentioned above - at Civic Data, we've spent the last 2.5 years dedicated to helping businesses thrive in this new era. Our expertise lies at the intersection of privacy, marketing, measurement, and media, and we've developed proven strategies to address the challenges outlined in this report. 🧭 Navigating Organizational Change: Our deep understanding of privacy regulations and their impact on marketing allows us to guide businesses through the necessary changes to their structure and processes. 💡 Mitigating Data Loss: Our technical expertise in Data Clean Rooms, Consent Management, Facebook CAPI, and CDP addressability issues/triage helps our clients and partners to implement robust practices to mitigate the impact of signal loss on marketing efforts, while adhering to legislation / regulatory oversight. 📊 Optimizing Media Strategies: We have some very solid case studies now, of proven strategies in measurement recovery and privacy-centric media planning that can help businesses adapt to shifts in personalisation tactics, ad spend, and reporting. 🤝 Educating the market: Our zero-cost, tailored '90-minute privacy session for Marketers and Privacy teams' demonstrates our commitment to helping the market to navigate specific challenges identified in this report. 🌟 Thought Leadership: Our submissions to the Attorney General's Report on The Review Of The Privacy Act have been recognised, underlining our credibility and expertise in the privacy space, as much as Martech / Adtech capabilities. If you're feeling unprepared for the privacy-by-design era - our unique combination of technical expertise, regulatory knowledge, and proven case studies positions us as the ideal partner to help you thrive in this new landscape. #PrivacyByDesign #MarketingROI #DataLoss #SignalLoss #ConsentManagement #Cookieless Great work to the IAB team pulling this together.

We’re back and hungry to learn 🧠 In our first Lunch and Learn of 2024 we’re unpacking Data Activation: From Info to Impact. Clear your calendar: 12.30pm, Tuesday 5 March. Using data to inform business decisions isn't new, though how you manage things under the hood to actually drive business value is easier said than done. Join us as we unpack how to make it happen. We’re thinking holistically about your data, emphasising speed to value, and identifying common roadblocks to accessing clean and trusted data. Own/manage/operate/influence a business that uses data to drive their performance? Then you’re not going to want to miss this. Grab your spot here: https://lnkd.in/ggpgvg9Z #techevents #DiUS #dataactivation #datalakehouse

How are you dealing with #data deprecation? Our VP of Data, Analytics & Insights, Karen Bellin, says, "Marketers must start to test and elevate strategies that don't rely on 3P cookies so when 3P cookies are more fully deprecated, none of their tactics depend on technology that has become obsolete." So, what's next? Here are 5 tips for navigating 3rd-party cookie deprecation. 👇

Your #digital #data is not good enough, and your #digital #identity solution for your owned channels isn't cutting it. This is undercutting every investment you are making today to try and create more value for and from your consumers. #marketing #media #advertising #datascience #martech #analytics #analyticsneat

Swamped with marketing data but missing the insights you need? Watch out for these common pitfalls: Manual data processing overload Ignored data privacy concerns Analytics that don't match the market Feel the pain? Let's fix that together. Join our waitlist today: https://lnkd.in/gDEHEHvh Here’s to more wind in your sales!