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Fact-Check Everything 🔍 Tuesday Tip for Editors 🔍 Always double-check facts, figures, and quotes. Ensure accuracy to build credibility and trust with your audience. A reliable editor is a valuable asset! #TuesdayTips #AccuracyMatters

The New York Times publishes an average of 200 articles every day. With so much content, it’s easy to miss out on what matters. That’s where Newsreel comes in. We deliver just ONE daily interactive briefing to keep you up-to-date — no noise, no overwhelm. And with our library of TIMELINES, you can catch up on anything you’ve missed, designed to make news stick with you. 🗞️ Why settle for overload when you can get what you need, when you need it? #newsthatsticks

What is your favorite newsletter, publication, journalist, or author when it comes to trust and safety info and insight? Building a new resource for All Tech is Human and looking to crowdsource some ideas (I don't want to miss anything). There's a lot of reading, hoping to conslidate and organize some great resources. #trustandsafety #newsletter

More great content from GlobeNewswire, the premier press release distributor. Struggling to get the attention your news deserves? It could be that your press release formatting is holding you back. Besides your story (the content itself), proper press release formatting helps you create an impactful release. In this blog, we’ll look at how to format a press release and highlight the best practices to help you drive coverage!

I've read two press releases this week (and a handful last week) that said absolutely nothing. And I needed to re-read multiple sentences (a jargon dictionary would have been helpful!) just to try and understand what in the world they were saying. Stop. Just stop. Number 1, uh, press releases in many, many (many!) cases just aren't necessary. Most of the time, it's something to have an agency do to justify their cost or to show executives that you're doing something. If you're writing press releases and that's your best hope for getting coverage, it's time to rethink your entire strategy (and fire that agency — especially if they suggested the release). Number 2, if you are going to issue a #pressrelease, please have something to say, make it clear, ditch the word salad, and just say it. And please, when you include a quote, have the person actually say something without including "revolutionize," "efficiency," "optimize," "accelerate," and all the other ridiculous terms you don't need. Number 3, keep it short. Keep it to the #news, make it clear up top, and move on. Bonus tip: Develop journalist relationships. Those are better than any press release ever written.

In today's episode of 'WHY DO PEOPLE DO THAT?', I want to highlight how people fail to recognise the company you write for and the beats you cover when pitching stories. While it is impossible to reply to every single press release that all of us get, it is the constant follow-up on some completely irrelevant story that irks me. How difficult is it to know what a certain media house does or the kind of stories they do before sending random press releases? And if that is indeed, too much to do, why can't they ask someone first if something around a particular topic will be relevant to us? With over 100 chats and probably 200 unread text messages right now, I don't think spamming me with more irrelevant things will help you when you actually pitch something that I could do. **TLDR? Know what people/websites write about before pitching stories to reporters, writers and editors!**

Life's a constant editorial process. We're the editors, deciding what info to embrace, what to filter out, and ultimately, what narratives to publish. Our choices shape our story…so choose carefully! #LifeEditor #ChooseWisely

A press release headline should grab your target audience’s attention and entice people to click and read. The best headlines tell readers just enough to spark curiosity without divulging all of the important information. Keeping headlines to under 100 characters while packing an informative punch is the best way to signal to prospective readers that “the best is yet to come.” #pressrelease #pressreleasedistribution

Why isn’t my press release getting any attention? Are your press releases getting the job done, or are you in more of a “press send and hope” situation? If you’re sending out a press release then you clearly want your story picked up by a news outlet - otherwise, what’s the point? That’s why making sure your press releases have a great angle and include all the relevant information will dramatically increase your chances of this happening. My top tip is to always think of your press release as an inverted pyramid with the most important information at the top and becoming less important for a story as the pyramid narrows. So always lead with the most newsworthy facts – answering the key who, what, where, when, why, and how questions. This enables a journalist to immediately see what the story is and whether they can use it. Then follow this with the body of the story - give the key facts and don’t forget a brilliant quote that adds something to the story. Finish with any extra information that is useful but not vital and could be easily cut without losing the essence of the story. There you have it - a snappy guide to writing a perfect press release. #PressRelease #MediaTraining #MediaCommunications #WritingTips https://lnkd.in/dG4a_iCE