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🌟 Reflecting on Cannes Lions 2024 🌟 What an incredible week at Cannes Lions International Festival of Creativity ! Watching the shortlisted and winners content has left me inspired and reminded of the timeless truth: people still love to be told stories. Whether it’s through a captivating ad or a heartfelt campaign, storytelling remains at the heart of what advertising agencies and creatives do. Here are my key takeaways: Go for Boldness: The most memorable work was often the boldest. It's the willingness to push boundaries and take risks that sets the best campaigns apart. Human Connection: Witnessing mankind at its best—creative, kind, clever, resourceful, and beautiful—was truly uplifting. The magic happens when creatives craft stories that people can relate to, transcending the mundane part of talking about a product and tapping instead into universal emotions. Partnership: The best creative agencies don’t just work for their clients, they partner with them. They delve deep to carve out a human story from a product or technical need, transforming advertising into something magical. In essence, Cannes Lions reminded me that creativity is the utmost human manifestation —to inspire, connect, and transform. Here’s to continuing to create magic in our industry! -Not written by IA, all errors mine- #CannesLions #Storytelling #Creativity #AdvertisingMagic #HumanConnection #Boldness #HERAW

Cannes Ad Awards may have its detractors. I belong to the skeptical group, taking the award-winning work with a fistful of salt. Among the many ‘made for awards’ projects, which aren’t ads or never ran, there are a few genuine efforts for real brands. Even among the ‘made for awards’ work there is some really creative thinking and great execution. Pity that the same is not seen consistently for real brands, real business problems. Nevertheless, facts: - Cannes is business. It makes tonnes of money (£100m revenue when I checked last) and must be hugely profitable.  - It’s a a treadmill that agencies & clients cannot get off. They keep coming back every year.  - Agencies see ROI in some form; be it ‘reputation’ or new business (am not sure)  - A few big advertisers and those seeking brand fame see the badge of ‘Cannes winning agency’ as some sort of filter to select. Never mind if the work produced later is regular stuff - Detractors of the event will be ignored as the attraction of the event far outweighs the ‘utility’ factor  - It really doesn’t matter to the industry if the work is genuine or not - they have taken that aspect out of the equation  - Much like Oscars, it has become *the* award that matters for the industry  #advertising

It's almost time for Cannes Lions Festival of Creativity.   For most attendees, the event is about toasting the efforts of creative departments, and getting a few deals underway (with some employing an approach of rosé-powered persuasion).   I love Cannes because it's a bellwether for the ad industry - and for business more broadly.   This week I wrote a column for The Drum about that very thing.   You'll find the link - as always - in the comments.   #cannes #advertising #creativity #ape

🌟 Maximize Your Cannes Lions Investment! 🚀 Hurray, the dust has settled after the intense Cannes Lions submission process. You've invested heavily in creating standout case films and presentation boards. But what happens to these assets now? Their usefulness shouldn't stop there! 📝 I've just shared a new blog post detailing how you can repurpose your Cannes Lions campaign assets to continue gaining value from them throughout the year. From leveraging them for case studies to entering them into upcoming award shows like the The Gerety Awards, The Drum Awards, Festival of Media's M&M Global Awards and more, there are numerous ways to extend their lifespan and effectiveness. 🏆 Plus, a resource that can’t be missed: Our Ultimate, Always Up-to-Date Marketing, Media, and Advertising Awards Show Directory. This comprehensive guide is your gateway to over 40 relevant award shows and preparing your entries to maximize their potential. 🔗 Read the full blog here https://lnkd.in/dFxgk8pz and discover how to keep your campaign assets working hard for you! 💬 Interested in the Awards Show Directory? DM us "Access" for a special introductory offer! Let's ensure your creative work continues to receive the accolades it deserves. #CannesLions #Marketing #Advertising #AwardShows #CreativeIndustry

Being on the ground at Cannes Lions International Festival of Creativity, here’s my initial dispatch: In 2010, Cannes Lions dropped the word “advertising.” It made sense at the time because there were starting to be so many new forms of advertising that didn’t fit the old mold. Branding-wise, I believe it was a great positioning move. Since then, the festival has grown tremendously. It now attracts so many people from so many different job functions and companies, not just agencies and production companies. So many new categories have been added also. Naturally, I thought there would be way more creative work entered into the show. Not so. Almost 40% less creative work. Does that mean this industry is now less about the work and creativity? Creatives used to own the word creativity. That may have been true in the context of advertising. However, in a borderless, always-on world where anyone can create, creativity no longer belongs to creatives only. I made this point to a strategist friend of mine near the Croisette today. He said candidly. It never did. #CannesLions #creativity #advertising

😂 Breaking Down Hilarious Marketing Campaigns!😂 Diving into a marketing campaign that used humor to make a lasting impression. Looking at Carlton Draught’s legendary "Big Ad" campaign. Key Elements and Impact: - Humor: The ad’s over-the-top, self-referential humor made it memorable and entertaining, significantly boosting brand awareness. - Spectacle: Featuring a massive production with hundreds of people forming a beer glass, it created an eye-catching spectacle that became a talking point. - Parody: Cleverly parodying epic movie scenes and commercials, it resonated with audiences and improved brand perception. - Virality: The ad’s humor and unique visuals led to virality, spreading rapidly on social media and driving a noticeable uptick in sales. By highlighting a humorous ad like Carlton Draught’s "Big Ad," you demonstrate the power of humor in marketing, keeping your content engaging and diverse. Likewise, you can explore themes like emotional storytelling, nostalgia, and innovative digital campaigns, providing a well-rounded analysis of various marketing strategies. #MarketingStrategy #HumorInMarketing #BrandAwareness #CarltonDraught #BigAd #MarketingCampaign #MarketingInsights https://lnkd.in/gUXjgAVr

The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity.   Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign.   These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here:   https://lnkd.in/d2EKiCag   #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue

Recently I spoke with Ad Age about all the news, drama, and big takeaways from Cannes Lions International Festival of Creativity. We all know the weeks after the Festival are the beginning of our New Year. Everyone’s fired up, talking about inspiration, determined to have brave conversations, motivated by being pissed off at not winning a Lion, pouring through copious trend wrap-ups, promising to do work that makes a difference. Then we bring on the ‘big idea’ meetings, the how we win action plans, the hack sessions, the unpack the work workshops. Now, I'm not mad about this. This is a very good thing. We all need this kick in the arse to power us forward BUT... I would stress one big thing as we take our New Year's vigor to the table. Let's save the business before trying to save the world. This year, we saw a healthy body of work awarded Lions that used the power of creativity to transform businesses - AND people's lives, communities, and maybe even the planet. Work where the purpose was real, demonstrated at scale, and delivered tangible outcomes for both business and cause. We finally, hopefully, have gotten over being completely drunk on ‘purpose', and awarding advertisers with Lions simply for paying lip service to causes and social well-being. Let's go make more of this work, please! Happy New Year.

Stop what you are doing and send this screenshot to every client of yours! This is a screenshot from the Cannes Lions 2024 Wrap-Up report. For those who don't know the Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of advertising and creative communications industry. And the wrap-up report says that this is the first time after the pandemic that humour-oriented creatives have been winning worldwide. It doesn't matter if you're doing a presentation for an internal meeting or a nationwide ad campaign if you infuse humour into it, it will be received well. In comedian/actor Kenan Thompson's words, "Humour cuts through the noise. If something is funny, it doesn't need to fight for your attention, you'll seek it out." There's a reason why the guys behind Moonshot, Devaiah Bopanna and Tanmay Bhat constantly come up with Ad Campaigns that go viral, they get humour. So, "Hasi toh Phasi!" that's it, that's the message. . #humourInAdvertising #AdvertisingInIndia #TanmayBhat #Moonshot #FunnyAds #CannesLions2024

Topics considered polarizing will likely not find centerstage at Cannes Lions International Festival of Creativity. Marla Kaplowitz, CEO of the 4A's, put it like this: “People like to go [to Cannes] and escape and avoid the realities of what's going on in the world for a few days. There's so much that we're all dealing with as an industry…but if [people] have a glass rosé in their hand, they're really not going to want to get into a serious discussion about it. We're in an industry where it's easy for people to put blinders on and not really think about those things." Read more on Campaign US: https://bit.ly/3zfw8Kc #canneslions #cannes #cannesfilmfestival #cannesfrance #advertising #marketing #cannesisyours #cannesfestival #festivaldecannes #creative #creativity