Business of Apps’ Post

In a recent episode of the Business of Apps podcast, Thomas Butta, Chief Strategy and Marketing Officer at Airship discusses how retailers can improve retention rates and key metrics brands should monitor to effectively drive app engagement. Check out the full episode below. #engagement #podcast #marketing

🎧 to the bonus episode of the Business of Apps podcast featuring the App Growth Strategies for 2024 panel discussion from App Promotion Summit Berlin 2023. On this panel we had: ✅ Wendy Tai, Head of Performance Marketing at Wolt ✅ Ara Salbashian, Head Of Digital Marketing at FREENOW ✅ Alexander Beresford, Chief Growth Officer at Taxfix ✅ Rodolphe Helderwerdt, Head of Marketing at Tandem The focus of the panel was on: ✅ effective team management; ✅ what trends can be seen in the market; ✅ suggestions for app growth 💯; #appgrowth #mobilegrowth #appmarketing #podcast

🙈 Forget what you think you know about rewarded traffic... With 65% of rewarded users making in-app purchases, today's rewarded platforms offer app marketers the quality, scale, and efficiency they need to run effective user acquisition strategies. Learn more about this paradigm shift in Matthew Conlin's latest interview with Peggy Anne Salz on the PocketGamer.biz podcast. ➡ https://bit.ly/48BScM6 #LTV #QualityOverQuantity

🎧 to the new episode of the Business of Apps podcast with Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats In this episode, we talk with Vahe about what it takes to mitigate cases of intended and unintended mobile app user churn. #podcast #interview #mobilechurn #subscriptionapps #appmarketing

🎙️ Excited to share our bonus episode of the Business of Apps podcast. Join us as we delve into "Better App Experiences: How to Reduce App Crashes and ANRs" featuring Colin Contreary, Head of Content at Embrace. In this insightful episode, Colin sheds light on the crucial aspects of app development and maintenance, focusing on minimizing crashes and Application Not Responding (ANR) errors. Key takeaways include: ✅ Understanding the common causes of app crashes and ANRs. ✅ Practical tips for monitoring app performance effectively. ✅ The impact of app stability on user retention and business growth. Whether you're a developer, product manager, or simply passionate about creating seamless app experiences, this episode is packed with valuable information that you won't want to miss. #AppDevelopment #UserExperience #Podcast #Technology #Innovation

It’s never been more important for retailers to promote their brand and speak to their customers in an app. Learn how to do this in our new e-commerce guide: https://bit.ly/3XJkMsc #mobilemarketing #podcast #retail #programmatic

Happy Monday morning, well - as happy as it can possibly be 😊 Check out my latest episode for the Business of Apps podcast, featuring Naksha Ghirardelli of UserTesting. In this episode, we talk about something that we all need these days and not only in app marketing - empathy. Btw, it's one of those things that AI can only mimic but not truly have. We talked with Naksha about why and how empathy should a part of your app marketing strategy to drive app engagement.

Check out the latest episode on the Business of Apps podcast.🎙️ This time, we had the opportunity to speak with Paul Sakhatskyi, Head of Product Marketing at Readdle. In this episode, Paul discusses: ✅ The continuous evolution of Readdle's apps to stay relevant ✅ Strategies for addressing ever-changing user needs ✅ The role of intuitive design in app development Paul offers valuable insights and practical advice that can benefit any app developer or marketer looking to enhance their product's user experience and maintain a competitive edge. #AppDevelopment #UserExperience #ProductMarketing #BusinessOfApps #Podcast

🎙️New Podcast Episode Alert I am pleased to announce the release of our latest podcast episode where we discuss the critical role of empathy in app engagement. This episode features Naksha Ghirardelli, a Solution Consultant at UserTesting, who brings her extensive expertise to the conversation. 🎧 In this episode, Naksha shares strategies for businesses to connect more effectively with users by integrating empathy into their app experiences. This discussion is particularly valuable for developers, marketers, and product managers looking to enhance user interaction and differentiate their offerings in a competitive market. We welcome your thoughts on how empathy can play a role in app development and user engagement. #Podcast #UserEngagement #EmpathyInTech #AppDevelopment #UserExperience #TechPodcasts

This week’s podcast is with Lauren O’Reilly of Promotion Rewards, a viral shopping rewards app. Lauren, who recently graduated from Trinity College, highlights the power of Micro-Influencers for her business and how any business can use them to grow. Listen to the full interview now - https://hubs.li/Q02wjxXT0 #sp #AllTogetherBetter