Burberry’s Post

The Lyst Index is an excellent marker for the fashion and luxury markets, and this quarte sees another excellent performance by Moncler, taking fifth spot after announcing new collections with adidas and Palm Angels, as well as delivering on both sustainability and revenue. But a look at the rest of the Top 5 shows one thing: A focus on experiences and creating moments through the brand environment... 1. Prada Group - opened the Pradasphere II 2. Miu Miu - hosted the Miu Miu culb event with Ever Anderson 3. Loewe - support of the Met Gala and Rihanna's Superbowl Half Time Show 4. Bottega Veneta - new flagship store and campaign with A$AP Rocky & Kendell Jenner 5. Moncler - Genius collaborations There can be no doubt that while excellent products are the 'right to play' in luxury, great experiences are what makes the difference. #Luxury #Experience #LystIndex

🛍️ Explore 5 Fascinating Facts About Burberry! Since Thomas Burberry founded the brand, Burberry has set standards in fashion innovation. Known for creating Gabardine, the durable, weatherproof fabric, and the iconic World War I trench coat, Burberry blends craftsmanship with functionality. It's a testament to British heritage and a pioneer in the fashion industry. Know anymore Burberry facts? Leave them in the comments! 💬 #InnovativeFashion #LuxuryShopping #BurberryStories #BritishExcellence #FashionInnovation #Burberry #RetailFacts #FashionFacts #RetailInsight #5Facts #RetailEconomics #RetailerFacts

Earlier this week, Miu Miu reported stellar growth for the first quarter of 2024, with revenues up 89% year-on-year — its biggest hike yet. The brand now makes up over a quarter of Prada Group’s revenues. In 2023, Miu Miu’s revenues were up 58% year-on-year (and its fourth-quarter revenues soared 82%). And in 2022, revenues were up 20%. So the clothes are good — but there’s more to it. Mrs Prada has emphasized Miu Miu’s focus on “youthful energy” in recent years — a rejection of the brand’s former ties to expressly young women. The brand’s AW24 casting hammered this home. Miu Miu’s styling makes people want to buy into the fantasy — even via a single item. The styling and cohesion facilitate the storytelling. I'm sure there's more to it but talk about rejuvenation. What are you thoughts ?

Discover some very interesting insights on Burberry's pricing strategies, future standing and comparative competitive pricing on this article at Drapers analyzing Burberry's current challenges and future outlook!

Ever wonder why some brands, like Tiffany & Co. and Gucci, can price their items in the stratosphere and still have people lining up? Or why travellers fork out thousands for a first-class flight experience? 🤔✈️ It's all about perceived value. 💲 Perceived value isn't just about the actual product; it's the experience, the brand prestige, and the feeling of exclusivity. Take a Tiffany & Co. necklace or a Gucci bag, for instance. You're not just buying a piece of jewellery or a handbag; you're buying into decades of heritage, craftsmanship, and the status that comes with wearing these brands. 💎 And that first-class flight? It's more than a seat; it's about the luxury, the comfort, and the elevated service that makes you feel like royalty. 👸 So, if you've ever been told your prices are too high, remember this: Maybe you aren't too expensive; maybe you just haven't found the right audience yet. The right customers understand and appreciate the value of what you offer. Your task is to find them, connect, and watch as they embrace the exclusive experience your brand provides. 👐 #branding #branddesing #businessbranding #brandstrength

so looking forward

Today's push towards sustainability often means rethinking materials and practices that have long been integral to brands’ identities. However, this isn't the first time a luxury brand has faced such a dilemma. Gucci's history reveals a similar struggle with material shortages. In response, Gucci turned this challenge into an opportunity for innovation, leading to the creation of the iconic bamboo bag—a testament to how limitations can spark extraordinary creativity. I invite you to dive deeper into Gucci's journey! Do you believe that limitations can be a source of inspiration? #SustainableFashion #GucciInspiration #InnovationInStyle #LuxurySustainability #EcoChic #CreativeResilience #BrandEvolution

I've never liked turbulence, so the constant flux of creative leadership in the luxury industry has always unsettled me. I chose to dig deeper into the matter and now 6 months, 7 Interviews, +150 surveys and 16 000 words later, my IFA Paris MBA Thesis is complete! "Loving Gucci for the Long-Run" is a study on generational relevance in luxury #brandidentity. Fashion has long been a marker of different generations and historical periods. Iconic luxury brands, many well over 50 years old, explicitly reflect generational shifts. A brand that has shape-shifted exceptionally well with the times is Gucci. From the glamorous designs of the 60s and 70s, to Tom Ford’s provocative and sexually-charged 90s and 00s aesthetics, to most recently, Alessandro Michele's maximalist and inclusive expressions. Gucci has always evolved to mirror the spirit of each era. My research studies the impact of creative director fluctuations on luxury brands, to ultimately recommend a stable brand positioning for Gucci under new creative leadership. What do YOU think is the spirit of the next era? My vote is LOVE. But not just any love - real love. #LuxuryBrands #Gucci #FashionResearch #GenerationalRelevance #CreativeInnovation #TomFord #AlessandroMichele #SabatoDeSarno

Why do I always choose YSL over Louis Vuitton YSL embodies a subtler, more exclusive form of luxury. It's not just about the brand name; it's about its essence, design, and craftsmanship. And for me YSL It has a classy and modern style, made with great care and skill. So why settle for mainstream luxury when you can have something unique and personal? YSL is a statement of individuality and discernment, offering a more authentic expression of luxury. Repost this if you value unique, high-end style over mainstream fashion. #YSLvsLouisVuitton #HighEndFashion #NonMainstreamBrands

Once you understand Miu Miu, few words suffice. Behind the mass success of the brand, lays the most honest and vulnerable side of Miuccia Prada, who was searching for her own creative playground when she founded the brand in 1993. I consider myself privileged to exist at the same time as such legendary creative. Read our report on Miu Miu's success, the number one brand in the world, here: https://lnkd.in/eA2PK-ep #MiuMiu #MiucciaPrada