Cannabis is a new and emerging category and while there have been many successful cannabis PR campaigns, so too have there been cannabis PR fails. Here are 20 failed cannabis PR campaigns, and why they never caught a buzz. (Ronn Torossian, @5W_PR) https://hubs.ly/Q02NM91j0
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New Social Media Policies Guide for Cannabis: Staying compliant with the ever-changing cannabis policies of major social media platforms can be a daunting task. This PDF serves as your go-to reference for the latest cannabis policies on these platforms. https://bit.ly/49rm51M
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~79% of Americans live in a county with at least one cannabis dispensary. Yet, in 2023, only 25% of U.S. cannabis operators reported that their business is profitable. If you’re wondering how you can promote your dispensary to grow your business, the answer is media relations. 🤝 Dive deep into media relations, what it is, and the 3 ways in which media relations is vital for cannabis retail success in our latest article. 👇 https://lnkd.in/eJfu6ZtT #CannabisRetail #CannabisDispensary #MediaRelations
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Elevating the game or crossing the line? Dive into the world of cannabis branding with us and explore the fine line between appreciation and appropriation. Let's cultivate respect, not just plants. Check out our latest blog post to join the conversation! 🚫💚
Cannabis Branding Beyond the Dispensary - Herban Creative
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Brands can find ways to celebrate some of the best aspects of 4/20—friendship, camaraderie, ritual, and cultural history—without relying on tropes that might not be the best fit for their ethos, vision or values. An abstracted, updated approach to 4/20 messaging can also be prudent for brands with compliance concerns and which are mindful of cannabis advertising rules. Is your brand ready for the biggest day in cannabis? We have a few key considerations up on the Grasslands blog: https://lnkd.in/gP8M3r_M
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Big news today from Khalifa Kush, as the company officially announced its international expansion into the European market! Could not have asked for a better story (or headline) to make this news public. Javier Hasse is one of the best cannabis reporters in the game and it's always a pleasure to work with him on stories like this one. Check out the Forbes article below to read all about his exclusive interview with Wiz Khalifa! DJ Saul, Timothy Hunkele, Kendall Stoudt #PR #Announcement #CannabisPR https://lnkd.in/evaxBPp5
‘A World Where Everyone Can Smoke Like Wiz’: Khalifa’s Cannabis Brand Hits Germany
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You need to meet the right people to succeed in cannabis. From brand executives, retail buyers, lawyers, marketing agencies, and especially customers – the cannabis industry is all about who you know. Where can you go to meet the right people? Believe it or not, the best place to start is social media. Check out the top 23 cannabis business networks to start your social media strategy > https://bit.ly/43PdW5z #MediaJel #cannabisindustry #cannabis #cannabisbusiness #socialmedia #socialmediastrategy #socialmediamarketing #businessnetwork
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Cannabis marketing comes down to two things: trust and lifestyle. Hear more from branding expert David Paleschuck on a recent Qredible Broadcast ep here: https://lnkd.in/gbcxgqEw #cannabisbranding #cannabismarketing #qrediblebroadcast
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🚀 The 2024 edition of FULL SPECTRUM: Guidelines for Responsible Cannabis Advertising is now available! Download your copy here 👉 https://lnkd.in/ezUFyq_n Sister Merci has worked tirelessly alongside our incredible partners at the Cannabis Media Council to bring you the most comprehensive and up-to-date resource in the industry. This edition features: 1️⃣ New industry and market data trends for 2024 2️⃣ Insights on the impact of reclassifying to Schedule III 3️⃣ Expanded advertising guidelines for hemp-derived brands/products 4️⃣ Step-by-step process for hemp ads on Meta 5️⃣ An exciting new media partner 6️⃣ New legal and compliance resources 7️⃣ Innovative case studies showcasing successful campaigns We are proud to contribute to the evolution of responsible cannabis advertising and provide valuable tools to our community. Dive into the insights and celebrate the collective effort that made this report possible.💚✨ Let’s continue to push the boundaries and set new standards in cannabis advertising! #CannabisAdvertising #FullSpectrumGuidelines #SisterMerci #CannabisMarketing #HempAds #CannabisCompliance
Full Spectrum Guidelines for Responsible Cannabis Advertising Ed. II (2024). Download for free — Cannabis Media Council
cannabismediacouncil.com
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Specializes in SEO for the Cannabis, Medical and Legal industries. Leverages 🦾 AI and 📊 Data Science to help professionals like Business owners, Doctors, & Attorneys's visibility with SEMANTIC SEO & Knowledge Panels
I see many cannabis businesses struggling to establish a strong online presence despite their efforts in optimizing their websites and digital marketing strategies. And what I noticed was a lack of awareness among many cannabis businesses about the potential benefits of having a knowledge panel. Which made me think about the missed opportunities for establishing credibility, increasing visibility, and enhancing brand authority in the cannabis industry. And that's when I realized the immense value that a well-optimized knowledge panel can bring to cannabis businesses in terms of showcasing expertise, providing accurate information, and improving online presence. My advice would be to explore optimizing your knowledge panel by ensuring accurate and up-to-date information, engaging with your audience through Q&A, and leveraging relevant keywords and content. Have you considered optimizing your knowledge panel for your cannabis business yet? #CannabisVisibility #KnowledgePanelGrowth #CannabisAuthorityBoost #OptimizeAndThrive #CredibilityInCannabis
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Revolutionizing cannabis dispensaries with groovy brand strategies that make the cash register go Cha-Ching!
Navigating cannabis industry challenges Marketing is a unique puzzle. You don't need to... → Mimic every trend. → Overextend on platforms. → Drown in regulatory confusion. What works... → Targeted messaging. → Genuine community ties. → Smart compliance navigation. → Relatable brand stories. → Educational marketing. Imagine... → Standing out in the market. → Building a loyal customer base. → Navigating regulations smoothly. → Gaining market trust. → Becoming a top cannabis brand. Now your narrative reads... → Trailblazing, not just following. → Messages that resonate and inspire. → Innovative, compliant approaches. → Deep audience connections. → A brand that's remembered. Mastering cannabis marketing means navigating regulatory mazes and shifting public perceptions. Ready to elevate your brand above the green haze? Send me a DM and let's chat.
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