BeenThereDoneThat’s Post

Neuroscience reveals that the majority of consumer decisions are made in the subconscious mind, highlighting the importance of emotional and psychological appeal in marketing. How does your brand's marketing tap into the psychological appeal? #marketingpsychology #ecommerce #socialmedia #digitalmarketing #consumerbehavior

Neuroscience reveals that the majority of consumer decisions are made in the subconscious mind, highlighting the importance of emotional and psychological appeal in marketing. How does your brand's marketing tap into the psychological appeal? #marketingpsychology #ecommerce #socialmedia #digitalmarketing #consumerbehavior

Have you ever considered the influence of psychology in marketing? From personality types to lifestyles, understanding how the mind works is key to influencing decisions. Discover some hidden triggers, and click the link to learn more: https://buff.ly/3UAAAun

This experiment changed the branding landscape 👇🏽 (Part 1) Ivan Pavlov, a Russian scientist, was studying the digestive system of a dog. His findings took a huge step into psychology. So, what was the experiment? Pavlov rang a bell before feeding the dogs. After repeating this several times, the dogs began to salivate at the sound of the bell alone, even when no food was present. What did he discover? Association: -Our brains create associations, and one can trigger another. The dogs started associating the bell with the food. Repetition: -Pavlov’s experiment demonstrated the power of repetition in reinforcing associations. By consistently pairing the bell with food, the dogs learned to expect food whenever they heard the bell. Natural Trigger: -Something natural triggers a response in everyone. Example: when we see food, we start salivating. Conditioning: -People can be conditioned to associate certain objects or ideas with one another, just like the dogs in the experiment. This theory of classical conditioning helps us understand natural responses and allows brands to create strong associations in the minds of their customers. Stay tuned for Part 2 on how successful brands use this theory to their advantage. #branding #experiment #psychology #consumerbehaviour

Taking A Moment...Smile 😌 I recently learned the significance and reason behind why marketing brands purposefully display analog watches in campaigns with the time reflecting 1:50 (10 to 2) - in that position the hour and minute hands form a smile said to increase the likelihood of the consumer purchasing because they feel good (side note, simply smiling tricks your brain into thinking you're happy - endorphins 🧠). This had me thinking a little around what and how I would like those who come across me (Nomsa Palesa Radebe) and my brand (Neo-Psych Services) to see and feel. In short - calm, reassured, satisfied and happy. It's a conversation of legacy, a big topic (frankly one that scares me) but also one I feel the desire and drive to fight for. So today, as out days eind down my question is: Whats is your intention (what you like to have people see when coming across you) and what is your impact (how do people actually respond to you)? Happy Tuesday...ChooseDay #YourMentalHealthMatters🌸 www.neo-psych.com

𝗜𝘀 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗶𝗻 𝗚𝗵𝗼𝘀𝘁𝗶𝗻𝗴 𝗔𝗱𝘀? 𝘞𝘩𝘢𝘵 𝘪𝘴 𝘵𝘩𝘦 𝘊𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘐𝘮𝘮𝘶𝘯𝘦 𝘙𝘦𝘴𝘱𝘰𝘯𝘴𝘦? In today's oversaturated media landscape, consumers are developing an "ad immunity" - a psychological defense mechanism against the constant barrage of marketing messages. Key insights from my latest research: • 82% of content is completely ignored • 99.4% of ads are forgotten • Bad ad experiences can be as stressful as horror movies • Brand loyalty is at an all-time low As marketers, we need to adapt or risk becoming irrelevant. But in doing so, we might even hurt our brand. But how can this be fixed? I've just published two pieces that dive deep into this phenomenon: 📱 𝗙𝗼𝗿 𝗮 𝗾𝘂𝗶𝗰𝗸, 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗿𝗲𝗮𝗱: "Is Your Brain Ghosting Ads?" on Medium: https://lnkd.in/duiMnaQK 📚 𝗙𝗼𝗿 𝗮𝗻 𝗶𝗻-𝗱𝗲𝗽𝘁𝗵 𝗲𝘅𝗽𝗹𝗼𝗿𝗮𝘁𝗶𝗼𝗻: "Consumer Psychology New Frontier: Ad Immunity" on my blog: https://lnkd.in/dc_CPMdW I'd love to hear your thoughts on this emerging topic. Marketing is broken, and we have the tools to fix it, but do we have the wisdom, means, and motivation to do so? #ConsumerPsychology #Neuromarketing #AdEffectiveness #MarketingStrategy #EthicalMarketing  

Just finished this interesting course “Consumer Behavior: Using Neuroscience to Improve Your Marketing” by Madecraft, Prince Ghuman, and Matt Johnson! Check it out: https://lnkd.in/eifnete3 #consumerbehavior #marketingstrategy. 

🤙THE BIGGEST TRICK IN OUR MIND IS #ViralTrendNow #CreativeMarketing #DigitalMarketing #360Marketing #MarketingAgency #Creative #Marketing #Technology #Innovation #GrowFurther #marketingstrategies #bestmarketingstrategies #MindIllusion #PerceptionPlay #CognitiveMagic #BrainBender #PsychTrick #ThoughtManipulation #Mind #Trick #PerceptualDeception

Just finished the course “Consumer Behavior: Using Neuroscience to Improve Your Marketing” by Madecraft, Prince Ghuman, and Matt Johnson!  #consumerbehavior #marketingstrategy.

Just finished the course “Consumer Behavior: Using Neuroscience to Improve Your Marketing” by Madecraft, Prince Ghuman, and Matt Johnson! Check it out: https://lnkd.in/gymrDDnP #consumerbehavior #marketingstrategy.