Bryan Spillane’s Post

Deterministic Data Can Save Your Brand's Life Deterministic data: based on actual consumer actions... • real purchases • real engagements • real preferences How do the best brands thrive on deterministic data? 📈 The Coca-Cola Company 𝗯𝗼𝗼𝘀𝘁𝗲𝗱 𝘀𝗮𝗹𝗲𝘀 utilizing purchase data from its Freestyle vending machines to gather real-time selections and flavor combinations. This created new products like Cherry Sprite and Orange Vanilla Coke. 📈 Mondelēz International 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗥𝗢𝗔𝗦 with targeted ads with actual sales data and deterministic buying behavior, resulting in a significant increase in revenues and digital marketing efficiency. 📈 Kraft Heinz 𝗯𝗼𝗼𝘀𝘁𝗲𝗱 𝗖𝗦𝗔𝗧 with deterministic sales data from retailers to optimize its demand forecasting and ensure that popular products were always in stock. Leveraging real consumer behavior data is transformative. 𝗕𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲. ✨ Merging concrete data with existing research frameworks doesn't hurt... if you look our way. We're privileged to work with Scanbuy on #CPG and #FMCG data products. Browse their CPG SKU-level here: https://lnkd.in/e7dj44TY 𝗖𝗮𝗻'𝘁 𝘀𝗲𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱? 𝗪𝗲'𝗹𝗹 𝗴𝗲𝘁 𝗶𝘁. The world's research data under one brand. It starts here. 🌎 #MarketResearch #MRX #NewMR #DataQuality #ROAS #DataEconomy

🎁 A special Christmas gift for category leaders 🎁 As part of our shiny new website, you can now view our Shopper Updates all in one place and download any of them for free, any time! These PDFs are focused on the most relevant topics for you; From the most recent effects of inflation on shopper behaviour, to how you can leverage shopper mindsets to maximise your instore investments. Take a look and let us know what you think! #shopperfirst #categorymanagement #shopperinsights @ANZretail

This article is worth the click to see the graph that 84.51˚ has put together on ranking these 4 important dimensions when it comes to grocery purchases: overall value, low prices, promotions, loyalty rewards. This has definitely shifted my mindset a bit in terms of the different generations decision making influences. I would have expected the younger group to care about overall value more than price but their findings were inversed. Do you think this holds true in other sectors? Would it shift the way you message your products? https://lnkd.in/eHhnmBmQ

I'm particularly proud of this moment. ☺️ No, it's not a huge acquisition. Or a huge capital raise. Hugely successful entrepreneurs may scoff with, "So?" But it's evidence of building something of real 𝙨𝙘𝙖𝙡𝙖𝙗𝙡𝙚 value to the world. And if that's not your North Star, when why are you here? Seeing something come to life with fantastic people and partners... ....and reminiscing on the sacrifices: 🔹 The late nights 🔹 The weekends 🔹 The 7AM APAC meetings 🔹 Saturday night at a desk, not a bar 🔹 Constant anxiety from uncertainty 🔹 Pouring $ into a dream, not one-and-done vacations 100% required as part of your discipline. And constant discipline will give you constant motivation. ✨ 𝙄𝙛 𝙮𝙤𝙪 𝙙𝙤𝙣'𝙩 𝙩𝙖𝙠𝙚 𝙖 𝙢𝙤𝙢𝙚𝙣𝙩 𝙩𝙤 𝙗𝙚 𝙝𝙖𝙥𝙥𝙮 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙨𝙢𝙖𝙡𝙡 𝙩𝙝𝙞𝙣𝙜𝙨... ...𝙮𝙤𝙪'𝙡𝙡 𝙣𝙚𝙫𝙚𝙧 𝙢𝙖𝙠𝙚 𝙞𝙩 𝙩𝙤 𝙩𝙝𝙚 𝙗𝙞𝙜 𝙩𝙝𝙞𝙣𝙜𝙨. ✨ Remember that realizing your gains is part of your required discipline. Crush the week, everyone! 💪 #Entrepreneurship #Startups #HardWork #Sacrifice #Discipline #Motivation #SmallWins #GrowthMindset #BuildingSomething #SuccessJourney #BusinessGrowth #Leadership #Hustle #Dedication

Our latest research indicates that people in Europe are starting to feel less stressed by inflation. What does this mean for grocery #retailers and CPGs? Here's the recorded webinar where Marian Warm and I decoded the latest consumer insights in our newest dunnhumby report. Discover our "save, excite, care" plan designed to help you navigate these changing times and better connect with your customers! https://lnkd.in/dhK6nqVj

Unravelling the Shift: Kearney and Bolt Insight Examine the Rise of Private Labels⚡ We are delighted to share our second collaborative article with Kearney! Together, we delved into the key question of: Will consumers return to A-brands as retail prices find their equilibrium? Our comprehensive study, involving 4,000 consumers across 10 countries, seeks to unravel the motivations behind the escalating preference for private labels, examining perspectives from both consumers and retailers. As the retail landscape continues to evolve, understanding these shifts becomes crucial for brands aiming to navigate the complex interplay of pricing, quality and consumer loyalty. Click the link below to read the full article! #ConsumerInsights #PrivateLabel #Insights #RetailTrends #MarketResearch

Big things are brewing in the FMCG world! 🌐💡 Our NIQ Insider Survey unveils exciting insights about the future of online shopping. Senior executives are buzzing with anticipation. What do you think they foresee for the next era of FMCG online? #25DaysOfInsights #HolidayInsights

Thrilled to unveil our exciting collaboration with Kearney in the first piece of our series exploring the meteoric rise of private labels!🚀 This in-depth study encompasses insights from 4,000 consumers across 10 countries. Our work with Kearney aims to shed light on shifting buying behaviours towards private labels across various sectors. Click the link below to dive into our findings and stay tuned for what's next in this dynamic retail landscape! #PrivateLabels #ConsumerTrends #CollaborationSuccess #MarketResearch

Calling all CPG executives in the analytics realm! Join us at the upcoming #AnalyticsUnite event. We’ve got the expertise you need. Let’s connect and get you set up as our guest ASAP! #CPG #DataDrivenDecisions CGT - Consumer Goods Technology RIS News | Retail Info Systems News

#Choiceful remains the standout adjective to describe consumer behavior. Shift in Consumer Purchasing Behavior: - Consumers are increasingly value-conscious, opting for smaller shopping trips to stretch their budgets. This necessitates enhancing product availability in value-oriented channels like dollar stores and club stores, which are seeing increased foot traffic. Strategic Product Distribution: - Kraft Heinz, for example, is expanding its product distribution in dollar stores by 10% and club stores by 20%. This approach ensures that their products are accessible to a broad range of consumers, aligning with the shift in consumer behavior toward more cost-effective purchasing decisions. https://lnkd.in/gPhb4wsn