Briony Liebich’s Post

It’s not just all wine tasting you know. 🤣🍷 Outside of being involved in 4 businesses, a lot of my “spare” time is spent revising more locations, vineyards, terroirs so that I can better specialise on events for clients and widen everyone’s knowledge. Most of my job when I host an event is wine education. From the person who has no prior knowledge of wine or maybe are just starting our exploring wine to those who are regular drinkers, collectors or wine industry professionals. Constant learning is certainly needed and true of the drinks industry and therefore I’m no different. With meetings this week including a bar looking for advice on drinks to stock and a potential wine list creation, to an early run through of our latest innovation - The Sheffield Table to a soon to be announced sponsorship of a football team. Plenty to get my teeth into this week. How is yours mapping out? #keeplearning #constantevaluation #forwardprojections #forwardthought #constantlyimprove #businessevaluations

The future of wine festival customer experience is here. It doesn't matter whether you are a winery, operator, influencer, or attendee. The ability to create engaging digital experiences that support and enhance the modern wine festival experience is critical for younger, more digitally-savvy, modern wine consumers. #winefestival #winesales #winemarketing

For the latest issue of Glug Magazine Wine52.com I wrote an article that's a bit different from the usual. It's a (hopefully) fun exploration of what it means to judge a #wine #competition, the types of characters you encounter at the judging table, and the value of these competitions for both consumers and judges. Pretty much everything in the article applies equally well to #beer and #spirits competitions. https://lnkd.in/dmBXGcjn #winejudge #winecompetition #judging #tasting #winetasting 

Amorim Cork is a well-known name in the wine industry, supplying almost half of the cork stoppers used annually worldwide. Marinela Ardelean spent several days visiting the company now led by the fourth generation of the family and returned with a bag full of figures and stories. 🍷 Did you know that a cork oak tree lives for 200 years, the first cork harvest for stoppers can only be made after 43 years, and then every 9 years after that? 🌳 Read more in the Wines of Romania article. 🔗 Link in comments. #WinesOfRomania #Amorim #CorkStoppers #OakTree

Why are wineries around the world seeking #BCorp Certification? 🍇 While organic and biodynamic certifications have long been valued in the winery scene, there's been a glaring blind spot when it comes to how workers are treated. But that’s changing. Wineries around Europe and the world are recognizing the importance of #SocialSustainability, seeking B Corp Certification to signal their commitment to people and the planet. “B Corp seemed the most complete and exhaustive commitment to our environmental and social goals.” - Saskia D., Chief Executive of French B Corp Les Domaines Barons de Rothschild Lafite. In his latest article for The New York Times, Eric Asimov explores how B Corp-certified wineries are reshaping the narrative of what it means to produce exceptional wines responsibly. 👉 Uncork the full story here: https://nyti.ms/3x0mN8o 💡 FACT: There are 35 B Corps in the wine industry in Europe (excluding the UK). European B Corps mentioned in the article: Champagne Bollinger, Piper-Heidsieck, Charles Heidsieck & Rare Champagne, Avignonesi, and Les Domaines Barons de Rothschild Lafite.

At what point do Governments and Industry representative organisations need to take responsibility for the mess they have created.

Excellent and Free Course on the Wines of the Rhone Valley offered by Napa Valley Wine Academy in conjunction with Inter-Rhone. Intermediate level done in 4 parts that does nice coverage of Cotes du Rhone AOC, CDR Named Villages, the Crus of the CDR and Other AOC's of the Rhone Valley. You are awarded a Certificate upon successful pass of the final exam at three stages. Good news is that you have unlimited attempts. Lots of info is covered, so its good that they broke it down into 4 sections. Great way to learn about this important region and a fantastic review even if you think you know it. Do you know how many CDR Villages are allowed to append their names? How many Crus North and South in the CDR? The difference between Cotes du Rhone and the Rhone Valley? What types of wines are produced in each Cru or each of the Villages with DGC? If not, you will benefit from doing this course. Hop on the NVWA website https://lnkd.in/gmiG8gkV and check it out. Membership gives you access to even more study tool, video education, webinars, WSET helps and mock exams and a free Certification course of your choice for Napa Valley, Oregon, Argentina or American Wine.

THE REASON YOU PAY $20 FOR A PINT AT AUSSIE PUBS It’s becoming common to pay up to $20 for a pint of craft beer at Aussie pubs, according to an industry expert who says the industry is being “squeezed” by rising operating costs. Read more at The Drop: https://lnkd.in/gUpR_kSr #Thedrop #AussiePubs #CraftBeer #RisingCosts #PubPrices #BeerEconomics #HospitalityIndustry #CostOfLiving #PubLife #IndustryTrends #CraftBeerLovers #EconomicImpact #PubCulture #BeerPrices #OperatingCosts #HospitalityChallenges

So...I write quite a bit about the power of #local and the opportunities it creates for brands and retailers. Last weekend, thanks to a 6th grade travel basketball tournament, we made a trip across the border to Wisconsin. My 15-year old daughter shared the following Instagram post on the family text chain this morning with us and had both my husband and I laughing so hard that there were tears. Then, it randomly occurred to me how perfectly this truly captures how strong local brands can drive consumer behavior. New Glarus beer is only sold in Wisconsin. There are 100s of brewers in the Chicagoland area, and yet when we cross the border, the mission to find New Glarus beer and bring it home is a requirement of any trip. It drives trips to local grocers near the state border. Ironically, my intentionally keeping distribution local, New Glarus has actually created a fascinating bulk-purchase demand that benefits their brand but also local retailers. While the approach doesn't work for everyone, it clearly works for them. PS - We did a beer run for ourselves and multiple neighbors after the tournament, going out of our way to go to the Woodman's Food Markets in Pleasant Prairie before heading home because we found over the years of random trips to the area that they have the best selection and prices. Cheese curds were also purchased... Anyone else made a special trip to a retailer in a different state JUST for a local brand? Are the Sheehans the only ones that do New Glarus beer runs? #Illinois #craftbeer #beer #Wisconsin #NewGlarus #wisconsinbeer #shoplocal #grocery #groceryretail #localbrands #cheese #independentretailers #localgrocers #Wisconsinbrands #WisconsinRetail https://lnkd.in/gczpHU9p

Learn a little more about wine by attending the function mentioned below.