My favorite part of this campaign has been the big boost in morale among our employees and the community. It wasn't just about setting a Guinness World Record; it was about changing the direction we were headed in. I can tell you that the past few weeks, as a group we made that happen 🥹.
In every campaign, we've got three main goals to remember:
First, we need to get everyone in the community and our team engaged, to cultivate a sense of connection and belonging.
Second, we've got to make sure more people know about our brand, especially when you are new in an area. This is a crucial stage that needs on going efforts to amplify visibility and recognition in the community.
And third, we've got to make a real impact by achieving measurable results that line up with our overarching marketing objectives.
Our marketing strategy is the most important part of the puzzle. It's like the master plan behind everything we do. There's always a reason why we're doing what we're doing, and the strategy lays out the steps we need to take to get there. Without it, everything falls apart, and we can't make the pieces fit together.
Strategy matters because people matter. ❤️
👀 Watch as we set the Guinness World Records the #EverythingsGrandeInTexas display. 🥑 The El Río Grande team is simply the best! Their passion and teamwork made this historic achievement possible. Here's to many more milestones together! 🎉🏆 #MakingHistory #Team
Account Manager at Victoria’s Secret & Co.
3moI worked for Clinique from 1994 to 1998 I love the brand and am very knowledgeable about all of their products including other brands ie, Estee’ Lauder, Lancôme, Borghese, Origins, Chanel, Clarins, Elizebeth Arden, Victoria Secret beauty, ect. I am a very experienced and hard working individual. I am open to any position available and will do my very best to be a brand ambassador for any color cosmetic, skincare/ body care company . I am very passionate about the beauty/skincare industry and excel in all endeavors that are available to me. My passion for this industry is driven by personal experience and the desire to help people feel the very best version of themselves.