Briess Malt & Ingredients Co.’s Post

Check out the latest "Why I Brew" video by our friends at Briess Malt & Ingredients Co. featuring our talented brewers and brewery founder!

I understand that you put a lot of trust into your peers when it comes to recommending anything that is beneficial for your beverage production. I encourage you to listen to what Justin Vickaryous (a user) has to say about our instruments and sensors, he is a user. For a reason. Actually many reasons. Listen and learn why - CBOX helps you to get insights at packaging and before to maximize shelf life - how an Alcolyzer system helps you being within ABV spec when it comes to high gravity or non hig gravity brewing - why an oxygen sensor for wort deareation is meaningful - why blending and carbonation makes you much more efficient in making your final product ...and more! If you make #beer, #soft-drink, #cider, #wine, any other beverage, you will be able to relate.

Hey Brewers! Ever wonder how cutting corners can impact your brewery in the long run? Join our free webinar, "How Cutting Corners Can Hurt Your Brewery," with CEO and Founder Pulkit K. Agrawal and Samantha Aycock from Revel CPA. 🗓️ Mark your calendars for July 11th, 2024 at 3 PM ET / 12 PM PT. Comment "WEBINAR" below for the link! 🚀 #Beer30 #Webinar #CraftBeerIndustry #Brewers

🌩️ Hey LinkedIn Community! 🍻 As some of you might know, we at Big Storm Brewing Co. have been on an exciting journey. Over the past three years, we've expanded beyond brewing to embrace the art of distilling spirits. It's been an amazing ride, and now we're at a crossroads about our brand identity. We're contemplating a name change to better reflect our dual passion for brewing and distilling, and we'd love to hear your thoughts! Here are some ideas we've been brewing up: (1) Stick with Big Storm Brewing Co (obviously doesn't tell the story of what we do beyond beer), (2) Transition to Big Storm Brewing and Distilling Co. (long, wordy, and god for bid what happens when we launch cider in 2024), (3) Drop the products entirely and only go as Big Storm, (4) some hybrid of the words like Big Storm BrewStillery (met with a lot of hate internally lol). But hey, these are just our initial thoughts. We're open to suggestions and would love to hear any creative ideas you might have. What name (listed above or entirely new) do you think captures the essence of our expanded venture(s)? Your insights and opinions are incredibly valuable to us. After all, it's not just about a name; it's about the story we're telling and the community we're building. Drop your suggestions, thoughts, or any wild ideas in the comments. tagging some of our trade associations in case someone knows another company that went through this conversation as their insight would be very helpful. Brewers Association American Craft Spirits Association (ACSA) American Distilling Institute Looking forward to some great conversations! Cheers! 🥃🍺 #BigStormBrewery #NameChange #CommunityFeedback #BrewingAndDistilling #CraftSpirit #CraftBeer

With the recent surge of interest in non-alcoholic beer, it's no surprise it's caught the attention of many craft brewers! However, as with many new ventures, there's a lot more to consider than just the potential market. The Brewers Association took a close look at the potential risks associated with this new trend that you should consider before starting your venture. Stay informed and brew with confidence! For a deeper dive into the potential risks and best practices, check out the full article here: https://loom.ly/3sPjrXY Your commitment to beer safety and brewery insights is the key to a successful venture. 🍻 #CraftBrewers #BeerSafety #NonAlcoholBeer #BreweryInsights

EP 132: “Hops and Hardships” – Mike & Blaine by Blaine Bertsch It was a good run. After almost two decades of growth and an explosion of crazy-good flavors, the craft brewing business is in decline. How could that be? You would think the beer snobs would revolt or come to their favorite brewers' rescue, but that hasn’t happened yet. In this episode, Mike and Blaine speak […] #boomers #babyboomers

A Boot Hill is a burial ground for the unclaimed, the poorest, and those hanged for misdeeds. For some, a Boot Hill was necessary - it got them the first few steps to heaven. And Dodge City, the fabled town of the old west, has the original Boot Hill.  Boot Hill Distillery isn't located on top of the hill, exactly (it's quite close), but it is built on those stories. Images of Wyatt Earp and other famous lawmen and outlaws grace their bottles while the whiskies are made with grains grown as close nearby as possible.  The brand is, after nearly a decade, still relatively young. Its whiskies are maturing, and its focus on wheat - the staple crop of Kansas - is bearing fruit in what's already out. We go through the founding story, how elements of the old west and the rich history are interwoven into the bourbon, wheat whiskey, and other spirits, and where Boot Hill is going from here.  Thanks everyone for listening, and thank you to Lee for entering the Whiskey Ring! _________________________________________________________ Before we jump into the interview just a few quick notes: Ad-free listening is now available to $5/month patrons and above! Sign up or raise your pledge at the link below.  The first three WRP barrel picks are in! The Jack Daniel's Barrel Proof Ryes are SOLD OUT, and the Barrell Rye Finished in Armagnac Casks is now live! Patreon members get an exclusive discount for the Jack Daniel's barrels and free shipping for the Barrell pick - now's the time to up that subscription or join the Patreon if you haven't already! Our Spirits of French Lick barrel pick is done! I won't spoil the surprise, only saying it is one of only 9 or 10 barrels ever made of this whiskey (and ours will be the first to come out!) $25 members get the chance to join me on picks: one of your fellow Patreon members joined me in Lynchburg, one was on the Spirits of French Lick team, and I'll be picking one or more for the KO pick once samples come in! There are now two more spots open in the Barrel Club and 10 spots open at the $15 level for those who want to experience more of the whiskies I get to try every month (or every other month).  Join the Patreon now for early access to the barrels! If you haven’t joined the Patreon community yet, please consider doing so! Only 2 Spots Remain in the Barrel Club. The $5 tier has access to the Patreon-only segment called “Under the Influencer”, where some of your favorite YouTubers/Instagrammers/Podcasters and more join me to talk whiskey, life, and influencing. This tier will also have priority access to upcoming barrel picks and shortly will have access to ad-free episodes.  The $15 tier takes second access to the $25 tier with 10 spots divided into two: 5 for people who want to receive samples every other month, and 5 for people who want to receive them every month but in smaller numbers.  The $25 tier - for people who really want to propel the pod and website forward - will have the same benefits as the

✅ Here's a perfect example of how diversity at the top of a company can create a competitive edge ✅ The Black-owned Brewery, Brockton Beer Company is part of the minuscule 2% of breweries that are Black-owned in Massachusetts. Although one of the co-founders confided that "it's a challenge for people of color to break into this industry", they've managed to carve out a niche for themselves that's unlike the other 98% of their competitors. They infuse their beers with "flavors that nod to their cultural heritage, such as mango and calamansi." And it's not just about the flavours either, their mission to diversify and demystify the industry "serves as an invitation to the Black and Brown community to explore the craft beer culture...[which] is still nascent among its predominantly Black and Brown population" Read more about them at these links: https://lnkd.in/gqePmFi7 https://lnkd.in/gT2kjieJ #JEDI #EDI #InclusiveMarketing #InclusiveBrand #InclusionMatters #InclusiveCommunications #InclusiveBusiness #BlackHistoryMonth

How many items on the Craft Beer Channel's Beer Bucket List have you completed? Check out the awesome video below-- https://zurl.co/14qq Cheers! #craftbeer #bucketlist #ubbrew

New Trail's story is a testament to the power of a strong brand, smart strategies, and effective distribution. It’s so rewarding to see the growth and success they’ve achieved, especially knowing the role our team played in helping establish their success in Western PA. Their commitment to quality and consistency, paired with strategic expansion, has propelled them to become one of Pennsylvania’s leading breweries and one of the fastest-growing breweries in the country. These strategies aren’t just limited to New Trail—they’ve been the foundation for success with other brands I’ve worked with as well. By applying similar approaches, I’ve seen firsthand how brands can transform their market position and drive significant growth. If you’re looking to replicate this kind of success, here are some actionable steps you can take: 1. Effective Use of Packaging Formats: New Trail’s intentional choice of popular packaging formats, like 19.2 oz. cans and 12-packs, has played a significant role in their growth. While many craft breweries shy away from these formats, New Trail has embraced them to resonate with a broader consumer audience. To start implementing this, evaluate your current packaging options—are there formats that could better align with consumer preferences and capture more market share? Differentiating your brand through smart packaging decisions can drive sustainable and scalable sales. 2. Building Strong Partnerships: The foundation of New Trail’s success lies in its relationships with distributors. They’ve mastered the art of collaboration, ensuring that their distributors are allies in the brand’s growth. They've provided clear and effective plans that serve as blueprints for distributors to execute successfully. They also offer engaging support strategies that ensure distributors have the tools needed to drive the brand’s success. For your brand, start by asking if your distributor relationships are truly collaborative—are you equipping them with the right tools and strategies to succeed? 3. Strategic Market Expansion: New Trail’s calculated approach to expanding into neighboring states like Maryland and New Jersey has allowed them to grow their footprint without overextending. By focusing on key markets where they can build strong relationships and ensure proper execution, they’ve tapped into new opportunities while maintaining their brand’s integrity and success. Think about your expansion plans—are you entering new markets with a clear strategy and support in place? A focused approach can help you grow without spreading your resources too thin. New Trail Brewing’s journey is proof that with the right strategies, growth in today's market is achievable. Don’t miss out on the opportunity to elevate your brand—let’s connect and start building your success today. If you’re interested in discussing how to implement these strategies for your own brand, reach out. Let’s work together to drive similar success for your business.