Craft beer has enthusiasts in countries all around the world. 🌏 Briess Director of Marketing Ron Schroder recently had a chance to discover that on a trip to Iceland with his daughter. Read about the journey in our new blog ➡ bit.ly/blog_iceland
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Founder / Chief Creative Officer @ Undnyable / Former 72andSunny'er / Cannes Lion, Effies, One Show, etc
Even the most Un-Boring campaigns can become, well, boring. Which is why every smart CMO should drink deeply from the well of Un-Boring Commandment #7 of 7: UN-BORING HAS NO CRUISE CONTROL If you’ve been bold enough to create a truly Un-boring, clutter-busting campaign for your brand, congratulations! But a little friendly advice: Don’t get complacent. Even the most un-boring campaign needs new twists and turns to stay relevant and top of mind. Case in point: The brand reboot we did for beloved Pacific Northwest brand Rainier Beer in partnership with our friends at DNA Seattle. Rainier Beer was famous for its 1970’s-era ads featuring ‘Wild Rainiers’ roaming the wilderness like herds of elk. The mistake would have been to continue the same old, same old. Instead, we asked ‘Where are they now?’ As it turns out, the Wild Rainiers - much like the rest of us - moved to the city and became domesticated. The ‘Rewild the Rainiers’ campaign that we wrote and directed won awards, got talked about by GeekWire, and resulted in a 63% increase in brand awareness - helping this iconic brand grow its fanbase. #cmo #unboring #cmoinsights Pabst Brewing Company #marketing #beverageindustry #beer #pnw
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I am a big fan of Voodoo Ranger. The classic Voodoo Ranger IPA is great, as are most of the variants they’ve released. I am also a fan of the Voodoo Ranger himself. He’s an unhinged bit of branding, and I - as the young people say - am here for it. Voodoo Ranger is owned and brewed by New Belgium but exists in a separate campaign. This means Voodoo Ranger can do whatever he wants and leave the more accessible New Belgium brand untouched. It’s kind of brilliant. That said, New Belgium is a national brewery with heaps of resources. Most local craft breweries are not able to make this work. Which I believe is a good thing. There would be a bunch of useless mascots running around. It's not minor-league baseball. Voodoo Ranger works because no one else is doing it. At the very least, no one else is doing it as well. He stands out. The vast majority of breweries do not need a mascot. They might benefit from a face. They definitely need a voice. Which is to say, nobody needs a character. Everybody needs character. Whatever word you want to use - individuality, identity, essence - doesn’t matter. The point is that all breweries should strive to be different than their fellow breweries. Take a page out of New Belgium's book and then re-write it. Cheers.
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𝗪𝗵𝘆 𝗥𝗲𝗯𝗿𝗮𝗻𝗱? 𝗝𝘂𝘀𝘁 𝗔𝘀𝗸 Vale Brewery! Thinking about a rebrand? It's not just about boosting your sales (though Vale Brewery added a cool £75K to their bottom line after just 2 weeks of a soft launch). Here’s the real scoop on what a solid rebrand can do: 𝟭. 𝗠𝗼𝗿𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝗮𝗰𝗵: Vale snagged two new distributors in under a month and the phone is still ringing. More reach, more beer out there! 𝟮.𝗦𝘁𝗮𝗻𝗱 𝗢𝘂𝘁: Their new look? Unforgettable. It’s turning heads and making waves as a recognisable beer on taps, and forming lasting connections in punters minds. 𝟯.𝗟𝗼𝘆𝗮𝗹 𝗙𝗮𝗻𝘀: Their beer club jumped from zero to 180 members. Talk about building a community! 𝟰.𝗦𝗼𝗰𝗶𝗮𝗹 𝗕𝘂𝘇𝘇: Followers tripled! That’s engagement, not just numbers. A rebrand isn’t just a facelift. It’s about growing your presence, your community, and your team. Interested in seeing what a rebrand could do for your brewery? Slide into my DMs—let’s chat! #BreweryLife #CraftBeerLove #BrandRefresh #MarketingMagic
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Flipping marvellous! That’s what chefs think of our Wagyu and that’s what I think of this brochure- created digitally in house by Sam. Sam started with us as an administrator above our shop. Sam showed a talent for design and soon we moved her into marketing & branding. Sam loves our brand and is an absolute perfectionist too. Let us know what you think of Sam’s artwork and of course, the delicious English Wagyu from Wyndford Wagyu Ltd https://lnkd.in/epMj2bpu
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CREATING AN AUTHENTIC BRAND : THE RED HERRING THAT IS KFC Writer H.G Wells once famously remarked “Advertising is legalized lying,” and this would probably explain why people find ads so entertaining: on a subconscious level, they view ads as being in the same league as films, television and other creative entertainment. Ads are both a creative product in themselves and an attempt to sell another product ( i.e. the client’s) so finding a balance between these two objectives is what successful advertising is about. Ads for money-spinning brands are generally expected to be mind- blowing: not only do these brands have the money to hire the best brains, they also have the dough to hire the best tech, and more importantly, to bend the rules. When a big brand comes up with a crappy ad, the consensus is, “It doesn’t matter! They’re so-and-so (big brand name) ! They can do whatever they like!” But the question looms large that if they really were so-and-so, didn’t they know better? Shouldn’t their ad have been top notch when it wasn’t even passable? Why was it so terribly bad? I’ve seen a lot of good ads and bad ads in my life, just like everyone else, but my real reason for sitting down to write this opinion piece was a recent KFC ad with its weird midday meal concept featuring corporate office goers. It was an ad that could have used VFX but didn’t , could have used better cinematography but didn’t and could have even used better writing…but obviously decided it wasn’t important. I’m going to try to link the ad here if I find it online. Coming back to the authenticity of brands, Colonel Sanders, who crafted KFC’s legendary recipe, isn’t the CEO of the company any more. He passed away a long time ago, but not before suing KFC for being unauthentic and including items in the menu which he had never created. Yet here in KFC’s recent ad is Colonel Sanders, tanned a beautiful brown in the Indian sun, rushing in to someone’s office to chide them on why lunch breaks with KFC are important. Since when did KFC become about healthy eating? When did it move away from the fun binge category to become a viable lunch option for corporate employees? Colonel Sanders is the Voice of God that KFC needs to sell its fried chicken. It’s the voice of an old nationalist with a penchant for vintage recipes and a fatherly concern for hardworking employees. Except that this recent ad by KFC completely misrepresents this project. We now know that Colonel Sanders has disowned KFC. Yet KFC uses Colonel Sanders as its brand ambassador. We know that many recipes on KFC’s menu weren’t crafted by Colonel Sanders. But KFC implies they are. Now KFC implies Colonel Sanders is brown and wants Indian corporate employees to eat KFC for lunch. Where does this stop? https://lnkd.in/gFQxe-3i
Aao Lunch Karein | Lunch Special Meals
https://www.youtube.com/
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A good edit about the rise of female beer drinkers (!!!) but also a look into marketing campaigns for beer and how they are changing.... #craftbeer #marketing #marketingcampaigns https://lnkd.in/ebHnUGaH
How women drinkers could save the male-centric beer industry
bbc.com
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🍻Hey, beer brewers! Let’s talk about how we can turn your beer labels into brand ambassadors. Be Bold, Be Seen: Your beer needs to shout "I'm the one you want!" in a crowded market. Creative Canvas: Let's create a label that tells your tale. Marketing Powerhouse: Your label isn’t just decoration—it’s a marketing tool. A high-quality, custom label boosts brand recognition and makes your beer the talk of the town. Ready to give your beer the label it deserves? Let’s make it happen. https://bit.ly/3XLjEnQ
Custom Beer Labels: Boosting Your Brewery's Brand Identity
lightninglabels.com
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Stephanie Olson, Founder & Campaign Director of restauWant, shares insights on the importance of integrating all marketing efforts for maximum impact. Discover how this comprehensive approach can enhance your marketing strategy. Watch the full episode on YouTube: https://lnkd.in/eH5fbiDT #Integration #RestauWant #WiskAi
Driving Restaurant Visits with RestauWant’s Visuals
https://www.youtube.com/
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Reading autobiography of my favorite athlete whilst drinking a beer and enjoying my favorite season of the year 🌞 As an industry leader with a global business, The HEINEKEN Company has an active role to play in promoting responsible and moderate consumption. Our ongoing pledge is to spend at least 10% of our marketing budget on Responsible Consumptions campaigns. Summer season brings many social gatherings so it's important to remember the value of responsible drinking. Attending a work event, a family barbecue or a night out with friends, here are three tips for a safe and enjoyable experience: - 🚫 Know your limits: it's ok to say no to that one extra drink. - 🚕 Plan ahead: arrange safe transportation. Use car share services or public transport to ensure getting home safely. - 👀 Look out for each other: always keep an eye on your friends and make responsible decisions. Remember, socializing is about connection, not consumption. Cheers! 🍻 💚 #Heineken #Heinekenkrakow #Drinkresponsibly #Responsibleconsumption HEINEKEN Global Shared Services
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3rd Year BA (Hons) Student Studying Marketing and Human Resource Management at The University of Strathclyde
My fifth and final blog post is out! As part of my third year marketing assignment I have been tasked with creating a blog on a topic of my choice. The purpose of this is to drive traffic to the site by using different social media platforms. I will be writing about my recommendations of different dog friendly cafés in Scotland. I would appreciate if you could take time to read and share my blog! #cafe #dogfriendly #petfriendly #falkirk #blogpost
Acoustic Café
coffeewithyourcanine.blogspot.com
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