I personally struggle with this. Are GTM leadership transitions on the horizon? Yes. Are GTM leaders deserving of the blame in most/all scenarios? No. Market changes happen quickly. GTM transitions take time. Especially if you need to reassess the “butts in seats” and decide who within your GTM org can successfully make the transition, who is just serviceable in the near term, and who is clearly deadweight. Talent and sales productivity continue to be top topics among our clients. The GTM leaders who will weather this storm will be proactive about plotting the transitions needed and understanding how to take their org through the change. Swapping out the leader now is a big decision because it delays or disrupts the changes needed often by a full plan year or longer. #gtmstrategy #salestransformation
With more optimistic attitudes for 2024, most CEOs are shifting to high gear in the pursuit of growth. But survey data reveals that confidence in Go-to-Market (GTM) leadership is at its lowest in the year, posing new questions for CEOs on how to best navigate the uncertainty of leadership transitions. If this prospect seems daunting, we’d like to offer you a guide to help you traverse the challenges ahead and get back to getting the goals you want. Learn more in the final part of our four-part blog series on SBI’s latest CEO Value Creation Pulse: https://lnkd.in/gMWfu3jc #sbi #gtm #growth #ceo #survey #report #valuecreation
