Brian P.’s Post

One of the most crucial learnings I had when I was working as a part of the client servicing team was - Understanding the client and its competitors - their objectives, portfolios, positioning, campaigns etc This can be easily missed with the workload you are swamped with. But if taken into account - it can help you understand the clients feedback with larger picture in context, can help you convert on proposals with view of clients capabilities and requirements ; the learnings you will gather here will be the foundation on which you will grow in your career. #consumerinsights #marketresearch #clientservicing

𝗧𝗵𝗶𝘀 𝗶𝘀𝗻'𝘁 𝘁𝗼 𝗯𝗿𝗮𝗴, 𝗯𝘂𝘁… Do your clients talk about you like this or should I mind my business? 🌚 No? Then you need to slide into my DMs for some lessons! (Laughs in ridiculousness 🤣). It’s #Friday, and I thought I’d lighten the mood with this wonderful review from my absolutely amazing client. Feedback like this inspires me to keep raising the bar. You can tell it’s refreshingly honest and that a lot of thought went into each word. So, why haven’t you reached out to request my services yet? 𝗜 𝗵𝗲𝗹𝗽 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝗱 𝗵𝗲𝗮𝗹𝘁𝗵 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘁𝗵𝗲𝗶𝗿 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 + 𝗮𝗱𝗺𝗶𝗻 𝘀𝘂𝗽𝗽𝗼𝗿𝘁. 📌 Click on the link in my profile or DM me to work with me. #tgif #clientfeedback #gratitude

Jeanine Poggi. Look, I've been on both sides of the fence. Neither side is wonderful and everyone knows i am dead against pitching with creative work - after all, don't we create work WITH our agency partners? But if you are pitching, the first problem to identify is if your client has an internal or external problem - seriously. So many clients pretend it's about the consumer - but in truth it's often about internal dissatisfaction or disagreement. So meet ALL the decision makers right up front. Understand their needs and desires. Now, if you're lucky enough to pitch a client that has total internal alignment...well, then you can just focus on doing your job. Making magic for consumers. Finally....great clients value all creative work because even bad/wrong work helps us solve the problem. So great clients pay for pitches. (as we do at ABI and Kraft Heinz). Crap clients are entitled clients who expect people to dance for free.

From conversations with many marketing leaders over the last few months, I understand the pressure that can be felt by those who manage an internal team/budget, with KPIs to hit and only so many hours in the day to get it all done. Most Marketing Directors/CMOs I speak to are struggling with: -> Limited resources -> The pressure to be an expert in everything -> Severe time constraints This often results in: a) Getting bogged down in the minutiae, not spending enough time on strategic initiatives b) Not having enough time to analyse and optimise activities - how can we spot what to change if we're having to move so quickly? c) Key activities being neglected - trying their best but struggling to get round to everything that needs their attention Sound familiar? Have a watch of the video below to see how we can support your team and help you thrive as a marketing department! #marketingsupport #digitalmarketing #marketingleaders

Why is it crucial for social media agencies to establish clear expectations, KPIs, and goals with their clients? Here are the top benefits: 🎯 Less Stress, Clear Plan: Clear expectations streamline workflows and minimize misunderstandings. Knowing precisely what the client wants makes meeting those targets straightforward, leading to client satisfaction and a stress-free environment. 🎯 Greater Appreciation and Engagement: Meeting or exceeding your goals merits recognition. Celebrating these achievements can boost team morale and increase engagement, fostering a motivated and committed team atmosphere. 🎯 Adopting Transparency, Building Trust: Transparency in discussing both successes and setbacks builds trust. When goals aren't met, openly analyzing the reasons and planning future adjustments deepens the client's insight into the process and enhances the agency's credibility. 📢 I'd love to hear from you! How have clear KPIs and expectations helped your partnerships? Share your experiences or tips in the comments below! #ClientRelationships #AgencyLife #SocialMediaGoals #DigitalMarketingStrategy

#Bridging the Gap: How Embracing Opposing Viewpoints Leads to Success Our team was in the midst of a heated debate about the direction of a new marketing campaign. Half of the team believed that a traditional approach would yield the best results, while the other half argued for a bold, innovative strategy. The conflict was creating a tense atmosphere, and progress had come to a standstill. During one of our meetings, I decided to take a different approach. Instead of pushing my viewpoint, I encouraged the team to fully explore and present the opposing perspective. From each side we articulated the benefits and potential drawbacks of the other's approach. As the traditionalists laid out their case, they emphasized the reliability and proven track record of tried-and-true methods. They highlighted past campaigns that had performed well and stressed the importance of staying within familiar territory. On the other hand, the innovators presented their vision of capturing new market segments with creative, attention-grabbing content, arguing that this could differentiate us from competitors. Listening intently to both sides, we noticed a shift in the room. The traditionalists began to see the potential of breaking new ground, and the innovators appreciated the value of incorporating some elements of the familiar. This exercise in perspective-taking helped bridge the gap between the two groups. By the end of the meeting, we had crafted a hybrid strategy that combined the best of both worlds: 🎯 Core Reliable Tactics: Maintaining elements of our traditional methods to ensure stability and predictability. 🚀 Innovative Campaigns: Introducing fresh, bold ideas to attract new audiences and generate buzz. This compromise led to the launch of a highly successful campaign that exceeded our targets. The team learned that by effectively presenting and understanding opposing viewpoints, we could arrive at more comprehensive and innovative solutions. This change in perspective was the key to unlocking our collective creativity and achieving our goals. #Reducing CASA Attrition #Optimizing Sales Performance #Strategic Business Analysis

At Brian Communications, we thrive on success stories. Even for companies already performing well, there’s always potential to uncover new avenues for growth. Recently, we partnered with an established insurance company to rejuvenate its branding and distinguish it from larger competitors. Our mission was twofold: to create powerful communications and marketing materials for new business prospecting and to elevate the company and its executives as industry thought leaders. By modernizing the brand identity to align with its innovative business approach, we positioned the company for its next chapter of success. Alongside the brand launch, we developed compelling content that empowered the sales team with the tools they needed to close deals. This effort led to a threefold increase in engagement on the company’s digital channels, generating new business leads and strengthening client relationships. Simultaneously, we rolled out a comprehensive strategic communications strategy, which we continue to maintain, to enhance the visibility and thought leadership of the company’s executives. Our established media relationships allowed us to secure coverage in national, local, and key industry outlets. The results speak for themselves: •130 million media impressions •$1.4 million in free ad value •61 media placements in one year This is what we do best. How can we help propel your company’s national growth? #BrianCommunications #ScaleUp #BrandRefresh #MediaStrategy https://lnkd.in/dSj3De4W 

As a Strategic Marketing Consultancy Service our goal is to build a long term relationship. Foundational is building a strategy for you and your trust, growing the relationship by being the catalyst to execute on strategy items you need outside expertise on, and then extending the relationship as advisor on the next steps and continuing your company's journey. It's more than simply consulting, it's about an ongoing partnership where strategy and needs are constantly evolving. If and when you move on to new opportunities it's the referral and re-enaging with you on a new chapter. #marketingstrategy, #marketing #consultant #MarketingasaService #Relationships, #marketingcatalyst

Is it Still Chaotic for Field Marketers? An article that Strategic Communications Group's CEO co-authored in 2022 identified unique challenges faced by industry and field marketers who work in business-to-business and public sector environments. Do these issues remain salient today? https://lnkd.in/gsMP6r7u