Brent Toellner’s Post

We control more than we think we do. It's no secret that 2023 has been a tough year in animal welfare. Higher intakes. Sluggish adoptions. More animals filling up our shelters. It's stressful. And deflating. It can be easy, and sometimes make us feel better in the short term, to blame things outside of our control: the economy, housing challenges, people going back to work, people purchasing pets vs adopting them, etc. But we control a lot more than we think we do. Are we being transparent & forthcoming with our public on the help we need? How are our animals being marketed? Are we open when the public is available to adopt? What is the adopter's experience like when they visit? Are they greeted warmly? Is our staff helpful? Are we removing unnecessary barriers? How well do we know our local political leaders that influence policies that impact us? What is our relationship with our current media outlets for public relations? My hope for you in 2024 is that you are able to take back control of the things you can control, and not dwell on the things you can't. Empowerment will lead to meaningful changes, the results you desire, and the feeling of accomplishment that leads to lasting good feelings. 2024 is a new year. A time to start anew. What changes or goals do you hope to make in 2024? Happy New Year. Let's make the most of it.

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Marti Zehr-Breedlove

Mission-Driven Global Marketing & Communications Leader | Customer and Donor Experience | Animal Welfare Advocate | Career Coach | Lead high performing teams through values driven leadership

9mo

💯!!! We spent the entire holiday break discussing this very topic in our home and with our rescue community. 🐾

Noelle Delgado

Executive Director at Houston Pets Alive!

9mo

Well said! We're capable of overcoming challenges and I’m proud to be part of a community filled with resilient individuals. Our strength lies in the collective determination to make a positive impact, no excuses needed—just genuine support for the animals and one another. 💪🐾

Sharon Lawrence

Let Me Make It Easy For You

9mo

Start working with landlords to bring down pet deposits and fees. See the issue brief I posted on this.

Stephanie Mathers

Grant writer and consultant serving animal-related nonprofits

9mo

So well said. Animal-related orgs are getting funded. They are earning grants. Some numbers are moving in the right direction. With creativity, innovation, and passion, it can happen. Thanks for adding some positivity to the conversation!

Laura Carper

Assistant Director, Wellbeing @ University of Dayton | RYT200

9mo

Happy New Year!! Thank you for sharing that insightful message and reminder. Eryn and I hope the same for you!

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Lea LaPort

No Kill SATX/Animal Rescue Advocate/Registered Dental Hygienist, BSDH/Marketer/Volunteer

9mo

👊🏽exactly!

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