Breaking Free Industries’ Post

Can you help provide some insight? After checking out my cocktail shot, share the one revelation that caught your taste buds. Your thoughts? Comment below! Prop and Drink Styling Adrienne Blumthal #cocktails #isitsummeryet #chicagophotographer #summerdrinks #rumdrinks #chicago #CraftedBeverages #CocktailPhotographer #BeveragePhotography #BeverageStyling

The color of cherries is crucial to their quality and taste. Opting for a nearly black hue may seem standard, but fruit with a red shine often tastes better. Educating buyers that perfection isn't uniform color is key. Consumers care most about taste and durability, not uniformity. In fact, mixed colors and striping can make cherries even more visually appealing. Let's focus on flavor, pressure, and quality over uniformity. #CherryQuality #FruitIndustryInsights

Wines and Spirits: What this post is not. It is not yet another article about the "gloom and doom" of the wine and spirits industry. It is not about addressing oversupply, the downfall of GenZ with respect to consumption and growth. This post is not another tale of industry woes or generational decline in consumption. It's time to hit pause on the constant negativity and stop fueling search engines with pessimism. Let's shift the narrative. Every business in the wine and spirits sector should have an answer as to WHY they exist. 👉 What is the purpose, the "raison d'etre" of the company? 👉 On a brand and SKU level, address the same question. What does this brand/SKU bring to the market and why should anyone care? 👉 If there is not a compelling answer, undertake some soul searching. 👉 Going forward, only create brands or add SKU's with the raison d'etre in mind, or Just Don't Do It. 👉 Commoditization is what got the wine industry into an oversupply position, and that is a path to nowhere. 👉 The Power of the Brand is the true market proposition, IF and ONLY IF, the raison d'etre is compelling. Earlier today I had a conversation with a friend about a new hairstyle and look she was considering. She mentioned that she was nervous about the change because she had the same color and style for the past 18 years. My quick answer to her was that there is no hairstyle that should be exactly the same for 18 years. Why? Our bodies, frames, faces and fashion/style evolve over time and a static look gets truly dated, often quite unflattering. It's very much the position of the wine industry. The world has evolved, fashions and styles have changed, the smart brands have tweaked, pivoted and oriented to where to puck is going. Many are still working with a rearview mirror in mind, and it's not a good look. It's way past time to figure out that raison d'etre and add value, not just volume to the marketplace. 🍷 Article: "WineDown: The Power of the Brand" https://lnkd.in/eZ8KNdNw #Wines #Spirits #wineandspirits #drinks #drinksbusiness #CPG #beverage #alcohol #business #wholesale

Whether it's roasting profiles, origin stories, or unique flavor notes, the label acts as a canvas to paint a vivid sensory picture for consumers, even before they consume it. A well-designed label should not only inform but also entice. Attractive visual branding can have a powerful effect on consumer buying behavior. Reports indicate design elements can invoke subconscious emotions and shape how consumers perceive a brand and its overall value. For instance, red coffee bags may generate feelings of excitement and passion, while blue can instill a sense of calm and trust. Coffee businesses can leverage this subconscious understanding to shape consumer behavior through sound brand design on their custom coffee bags. Strategically selecting colors can help prompt the desired emotional response and, in turn, enhance sales appeal. #specialtycoffee #specialitycoffee #coffeebag #coffeepackaging #packagingdesign #coffeeshop #coffeeroasters #coffeeroastery #roastedcoffee #coffeebeans #specialtycoffeeroaster #coffeepeople #roastedcoffeebeans #coffeeexperience #kahve #kaffeerösterei #kaffee #baristadaily #brewedition #coffee #roastingcoffee #coffeeroasters #specialitycoffeeroasters #coffeebranding #coffeemarketing

Blue Bunny, known for its delicious frozen treats since 1935, recently launched a packaging upgrade for its Mini Swirls offering. The new look has been embellished with tantalizing drizzles of fudge, caramel, and melted vanilla ice cream as well as a larger logo, and more clearly communicates the product name and flavor distinctions. Thanks to these smart, strategic  updates, the redesign was a huge hit with consumers: 87% reported they preferred to purchase the new design while only 13% preferred the old design. One consumer shared, “The visuals look more appetizing! The swirls of flavor (that caramel, the chocolate!) depicted around the cone images look VERY appealing. You SEE what kind of cone you'll find in the box.” Fantastic new look, Blue Bunny! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Ferrero

WHAT MAKES YOU.... "YOU". As many may know, in an average 60min shop, we read as little as 7 [SEVEN!] words, Yet still, we see brands peppering their packaging with icons/claims and flashes.... On the other hand, there are those who have mastered the art of differentiation, leveraging their distinctive assets to leave a lasting impression on consumers. One such example is Coops, seen here in Selfridges London. Their ingenious melting fudge sauce packaging, a testament to the power of knowing your unique strengths and dialling them up to create memorable experiences. What sets Coops apart is not just their delicious toppings but also their keen understanding of what makes them, "them". By tapping into the sensory experience of indulging in their delicious hot fudge sauces, they transformed a mundane claim into a visual surprise that captivates consumers and sparks conversation, without the need for a single word! Fudgilistic, I'd say! #brandstorytelling #distinctive #shelflife #packagingdesign

Very well stated, Monika Elling. I fully agree with you and the importance of avoiding wine commoditisation. Let me humbly add a complement. When looking for a brand purpose or brand raison d'être ... 1. Better not to explain it in a egocentric way (what why are or our vision) but in customer gratification way (what they will get from the brand. 2. When getting inspiration for such gratification don't forget that human brain prioritises avoiding risk than enjoying pleasure. That why 'Life-related pain' is a key pillar of brand purpose.

🍫🌟 Introducing Reese's Chocolate Tin: A Sweet Revolution in the Chocolate World! 🌟🍫 Hello, Chocolate Lovers and Food Industry Innovators! 👋 🔥 Hot Off the Press: Reese's, a beloved name in the world of sweets, is taking indulgence to the next level with our latest offering – The Reese's Chocolate Tin! 🎉 🤩 Why It's More Than Just Chocolate: This isn't your ordinary chocolate treat. It's a harmonious blend of Reese's signature peanut butter and rich chocolate, presented in a beautifully crafted tin. This elegant packaging not only preserves the iconic taste but also elevates the unboxing experience, making it a perfect gift for any occasion. 🎁 🚀 Here's Why Your Company Should Stock Up: Quality and Taste: Reese's Chocolate Tin is filled with the classic taste that has won hearts for generations. 🧡 Eye-Catching Design: The sleek and stylish tin is a shelf standout, attracting customers with its premium look. ✨ Versatile Gifting Option: Ideal for holidays, corporate gifts, or as a special treat for loyal clients. 🎊 Sustainable Packaging: Committed to eco-friendliness, the reusable tins align with modern consumers' environmental values. 🌍 Limited Edition Appeal: Create urgency with this exclusive product – once they're gone, they're gone! ⏳ 🔝 Raise the Bar with Reese's: Stocking Reese's Chocolate Tin isn't just about adding another product; it's about offering an experience. It's a statement of quality and enjoyment, a way to connect with your customers on a deeper, more delightful level. 😊 📈 Boost Your Sales with Reese's: In a market flooded with options, stand out by offering a product that combines legacy, taste, and innovative packaging. Let's sweeten the deal for your customers together! 🚀 📩 Interested? Let's Connect! For more details or to place an order, feel free to reach out. Let's make your shelves the talk of the town with Reese's Chocolate Tin! 🌟 #ReesesChocolateTin #SweetInnovation #TasteTheDifference #EcoFriendlyPackaging #LimitedEdition #FoodIndustry #RetailSuccess #ChocolateLovers #packaging #foodpackaging #tinplate #tinpackaging #food #packagingdesign

Love Monika’s thoughts here! Get real about your brand’s purpose, the why, the reason, the love. Without these vital components of your brand’s architecture and story, you are taking up shelf space as a LTO.

This is my favorite drink. An Orange Old Fashioned. Like if Old Fashioned is your favorite. If not, comment and let us know what your favorite is. Maybe we'll make a video like this of your drink. #oldfashioned #oldfashionedcocktail #cocktail #whiskey #whiskeylover #bourbon #bourbonwhiskey