Retail solutions help guide consumers from aisle to purchase 💳: Leveraging superiority claims on shelf talkers can influence shoppers at the point of purchase. Here's why it's effective: 1) Reinforces Credibility: Consumer-voted claims on shelf talkers build trust and confidence, showing shoppers your product delivers on its promises. 2) Stand Out: Differentiate from competitors with eye-catching awards and endorsements displayed on shelf talkers, making your product the go-to choice. 3) Enhanced Perceived Value: Highlighting accolades like "most trusted" on shelf talkers convinces shoppers of premium quality, justifying higher prices. Congratulations to Lactalis Canada's Olympic Yogurt on this great activation, Canada's Most Trusted Organic Yogurt! #RetailStrategy #ShelfTalkers #BrandSparkMostTrusted #OrganicYogurt
BrandSpark® Most Trusted Awards’ Post
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In November, the PLMA - Private Label Manufacturers Association held its annual trade show in Chicago, Illinois. The theme of the show was The Store Brands Phenomenon, and the data holds up to support that moniker; Circana data revealed store-brand dollar sales rose 5.9% during the first nine months of 2023, outpacing the 4.3% growth of national brands. Store brand sales breached over $230 billion by the time the champagne was popped on December 31st. The Food Institute sat down with PLMA president Peggy Davies to discuss all the action. MSI Express - we watch trends closely to help create strategic business opportunities for our customers. For more information on our capabilities please reach out to Ashley Stanley or Meghan Knoerr MSI Express is a strategic, innovative contract manufacturing and packaging company. Our growing breadth of capabilities and trusted team of problem solvers are a perfect match for the challenges of today’s CPG world. www.msiexpress.com https://lnkd.in/gmKANR8 #manufacturing #supplychainmanagement #innovation #MSIExpress #foodindustry #foodmanufacturing #packagingsolutions #foodandbeverage #sustainability #packaginginnovations #petfood #petfoodindustry #inc5000list #snackfood #gummies #supplements #consumerbehavior #packaging #foodbusiness #foodandbeverageindustry #food #foodandbeveragemanufacturing #innovation #supplychain #contractpackaging #contractmanufacturing #copack #copackager #packaging #cpg #cpgindustry #comanufacturer #brand #energy #compliance #foodsafety #quality
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The pricing row between Mars and German supermarket chain EDEKA has ended. #food #foodindustry #foodindustryinsight #foodnews #foodbusiness #foodbusinessnews #foodbusinessowner #foodmanufacturing #foodanddrink #foodandbeverage #foodandbeverages #foodanddrinks #foodanddrinkindustry #foodprices #foodproducts #foodproduction #foodinflation #mars #edeka #supermarket #supermarkets
Mars pricing spat with Edeka at an end
just-food.com
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Executive Director | Chief of Staff | Customer Operations | Customer Satisfaction | EDI | Communications
An interesting point regarding supermarket price comparisons that I hadn't considered before: what is the actual ingredient make-up of the items being compared? While Tesco price-matched their chicken nuggets to ALDI, ALDI's nuggets were found to contain considerably more chicken. Naturally, this is an issue that would only affect processed products, but as a large proportion of the population relies on processed products to some degree, it certainly shines a light on price comparisons as a marketing tool. #marketing #promotions #campaign https://lnkd.in/eeZqEdjC
Tesco’s Aldi price-matched products are not like for like, report says
theguardian.com
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Some interesting news in the #food and #drinks industry this week: 1. Ready-to-drink coffee has become overly reliant on promotions to drive sales, according to the CEO of London challenger brand Grind | Certified B Corp. Speaking to The Grocer, David Abrahamovitch said competition between leading RTD brands such as Starbucks and Costa Coffee was putting downward pressure on pricing, and suppliers needed to offer higher quality products to “encourage consumers to trade up” and preserve value in the category. 2. pladis Global has promoted Emily Stuart to head of innovation for the UK & Ireland. With 13 years’ in fmcg experience. Emily started out as a buyer for Tesco and has held numerous commercial, strategy and category roles for General Mills and PepsiCo. 3. According to Future Market Insights (FMI), the spice oils and oleoresins market is expected to record a CAGR of 7.9% between 2023 and 2033. Oleoresins are used to create aromas, fragrances, and various cosmetic items. They are utilised in the pharmaceutical sector with multiple uses such as an anti-inflammatory, antioxidant and other medication, thus expecting to drive growth along with the expanding consumption of organic food making spice oils popular in the market. 4. The Wine and Spirit Trade Association (WSTA) has called on the new government to put the wine and spirits trade at the centre of its programme for growth. They said “urgent action” needs to be taken to halt “unnecessary changes” to taxing wine in February 2025, and to “clear up” confusion over waste packaging regulations. 5. Morrisons has launched a limited-edition heritage butter packaging design to mark its 125 years as a business. The anniversary product is a nod to how the company started as an egg and butter market stall in Bradford. The heritage butter packaging is on both salted and unsalted variants of Morrisons British Butter and includes a union jack, gold wrapper, and blue and red accents. #grocer #newgovernment #election
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Solution Consultant @ Centric Software | Accelerating Innovation in Food&Beverage, CPG and FMCG with Intelligent Solutions
The big brands in #foodandbeverage are feeling the pain of consumers shifting spending to #privatelabel in #groceryretail. Meet me at #IFTFIRST to discuss how #plm can help you be more competitive on either side of this epic unfolding battle in the American #food supply. See you in Chicago next week!
Food companies feel the pain as consumers reject higher prices
washingtonpost.com
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Goldfish, Ritz, and Cheez-It represent some of the best selling CPG brands by estimated monthly revenue for the food category 'Snack Crackers'. Follow @globalsavors for more. #Retail #cpgindustry #sustainable #functionalfoods #cpgbrands #cpgmarketing #FoodManufacturing #fmgc
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Did you fall for it? 👀 Every April Fools’ Day, brands try and fool the masses. This year, food manufacturers such as Heinz, Babybel and Cadbury launched 'new' products that had everyone guessing. Did Heinz's Ketchup Toning Shampoo fool you or was it Terry's Chocolate Orange Juice? 🤔 Share your top pick for the best big-brand April Fools' Day prank in the comments! 👇 #TheCollectiveNetwork #TCN #FMCG #FoodManufacturing #AprilFoolsDay
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Saw this multibuy from Mondelēz International in-store recently. Weight of purchase and discount level are hot topics, especially in confec. So, an important question - how likely are shoppers in your category to consume more when they buy more..? Here's the top-ranked categories according to Aussie shoppers: 1 - Kid's confec 2 - Cream biscuits 3 - Bakery snacks 4 - *Choc bags* 5 - Sweet/plain biscuits ⬇ ⬇ 12 - *Choc share packs* It's more important than ever for your insights, sales, marketing and supply chains to be tightly connected. And who sits in the middle of them all..? Yep, it's your shopper, folks. Follow for more insights and behaviours to help you land plans with real punch. #shopperinsights #grocery #proofpoints #success
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How Reliance-led Campa is taking on Coca-Cola and PepsiCo at half the price of these soft drinks Full Article Link >>> https://lnkd.in/gt8BFjpR Welcome To Latest IND >> Fastest World News Campa vs Coke, Pepsi: Reliance Consumer Products (RCPL) is intensifying the cola price war by expanding its Campa soft drink range to various new markets before the festive season, offering prices that are 50% lower than those of Coca-Cola and PepsiCo . In response, the multinational brands […] . . Latest IND . . . . #trendingnews #newstrending #trendingtopicnews #lifestyle #business #news #healthylifestyle #smallbusiness #supportsmallbusiness #lifestyleblogger #luxurylifestyle #businessowner #businesswoman #smallbusinessowner #businessnews
How Reliance-led Campa is taking on Coca-Cola and PepsiCo at half the price of these soft drinks
latestind.com
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