Brand Innovators’ Post

As we gear up for the Denmark v England showdown today, it’s a great time to think about the power of cheering and support. We back our teams with everything we’ve got, win or lose. Imagine if we did the same for our teams at work? Being an emotionally intelligent leader means creating a culture of support and encouragement. Just like we cheer for our national teams, we should be cheering for our work teams too. Benefits include boosting morale and motivation, enhancing performance, building resilience, creating a positive working environment and fostering loyalty and retention. So, let’s take a page out of the football fan handbook. Cheer for your colleagues, celebrate their wins, and support them through the tough times. After all, a happy team at work is just as important as a winning team on the field. And remember, even if the office doesn’t have a halftime show, there’s always room for a bit of fun and encouragement! Penna #Leadership #TeamSupport #EmotionalIntelligence #Euro2024 #DenmarkVsEngland

How many agents are you recognising and rewarding?

I am thinking the “Packaging Euros” might have to make an (re)appearance in a couple of weeks, if I can locate enough football-themed packs. 24 teams, each assigned to one of those 24 packs, “playing” off against each until one team/pack emerges victorious. Nothing scientific and nothing to play for, other than for fun. Should I try and make it happen? #printing #packaging #Euro2024

Come join us at #Cannes and discuss the language of #omnichannel and how to elevate your #advertising strategy.

My client 12 years ago: a small player in a crowded industry struggling to get noticed. 10 years ago: The CEO begins sharing his vision in the media. 8 years ago: The company is now recognized as an innovative leader. 5 years ago: The CEO is invited to speak regularly at major industry events. 2 years ago: The company is sold for $617 million. The CEO retires. He and his team built a progressive brand known for innovation. When you focus on building a strong business or personal brand you’re setting yourself up to punch above your weight.

Presenting our fireside chat series with Senior Minister of State Mr Tan Kiat How. Mark the date: 30th Jan 2024, see you there!

Counting down at #2 of our Top 5 Moments of 2023: We highlight our unstoppable CEO, Jessica Word ⭐ Not just a leader, but a Monaco Voice 40 Over 40 winner. Cheers to our unstoppable CEO, setting the bar high! 🏆 #WordAndBrownTop5

Ok, lots to unpack as is normally the case whenever Jeff Charney from MKHSTRY shares his insights on ANY topic. 👉 I do not think the four words "“where creativity drives progress" are a harbinger but rather a hope. Admittedly that may be my inner Mary Poppins emerging but I believe (hope) that the leaders of Cannes Lions want to not-so-gently remind those NOT in the marketing world (READ: CEOs) that creativity, when done correctly - which includes FULL support, will not oly DRIVE progress but will drive ROI. 👉 As for the article, loads to comment on but for brevity sake, I will comment on just one: "As the number of 'slide rule CMOs' increases, so does the number of creatively insecure marketers who find it hard to act independently of a data point." When I read this I immediately thought of two things: 1. A recent post on Marketing Charts with the highly-ominous title: "Performance Marketing Is Getting the Upper Hand on Brand Building." https://lnkd.in/eyZMHmgZ The takeaway? More CMOs are prioritizing performance over brand, the latter being code for "creativity." 2. The second thing I thought of was Seth Matlins' recently naming "The CEO" the Unofficial #1 on the 2024 Forbes World’s Most Influential CMOs list. https://lnkd.in/eba5Ytwi The reason for this oxymoronish designation? "Their (CEOs) often uninformed, unwitting, and yet outsized influence on marketing, chief marketers, and the growth of the brands and businesses under their charge. See where I'm going? CMOs are being squeezed by their CEOs to "sell more" (performance mktg) and as a result, creatvity is being forsaken. But, to Jeff's main crux of his article, this does not need to be case. CMOs and satisfy both Peter AND Paul. They can do this by using AI. Yes I am greatly simplifying this because I am running out of space here 😀 Highly recommend you read Jeff's article: https://lnkd.in/e2ZTuF2a John Jason Jeanniey Billee Ashley David Jim Mike David #ai #cmo #brand

🏆 Leadership Lessons from the Pitch: Gareth Southgate's Journey to the Euro 2024 Final As England prepares for the Euro 2024 final, I've been thinking about Gareth Southgate's journey. Whilst he still has his doubters, for me, his story is a masterclass in resilience, self-belief, and staying true to your vision, even when faced with overwhelming criticism. Here are my key takeaways: 🤨 Trust your process: Despite intense public scrutiny, Southgate remained committed to his methods and tactical approach. ⚽ Embrace your past: Instead of letting his 1996 penalty miss define him, Southgate used it as motivation to lead England as Manager. 🎉 Build a strong team culture: Southgate's focus on unity and mental strength has transformed the national team's dynamics. 💱 Adapt, but don't abandon your principles: While making necessary adjustments, Southgate never wavered from his core beliefs. 🙏 Lead with authenticity: His genuine approach has earned respect from players and fans alike. It's not been pretty and at times it's been terrifying to watch, but Gareth's journey reminds me that true leadership isn't about pleasing everyone – it's about having the courage to stand by your convictions and inspire others to believe in a shared vision. Whether in sports, business, or life, his resilience offers valuable lessons for us all. Sometimes, the path to success means weathering the storm of doubt and criticism. Come on England! 🏆 What leadership lessons have you learned from unlikely sources? Share your thoughts below! #Leadership #Resilience #Euro2024 #ItsComingHome

Meet Russel, the powerhouse behind our Biñan, Laguna office His transformation from wanting to compete to now championing everyone's success is pure gold. Hey everyone! If you missed our last post, you can still catch up on all the exciting updates and insights. We've dropped the link in the comment below. #FromVAToManager #InspiringLeadership #agencyva #agencyvaph