Brainlabs’ Post

Are you ready for the effect that the election cycle has on media planning? Check out our new blog post on ways to navigate this effect, the blog covers…   🔍 The impact of political advertising 📱 Effective use of social media ⏰ Timing your ads right 📊 Leveraging data and analytics  Read the full blog here: https://lnkd.in/d3Ex2rnA #politicaladvertising #mediaplanning #AdMediaBlog

We know social media can be a powerful tool for information and influence, especially during election seasons. BBC have done a great series on tactics social media uses to sway public opinion, and what to do to about it. Here are our key strategies to combat social media manipulation: ✅ Enhance Critical Thinking: Educate yourself on how to critically evaluate information and recognise disinformation. When it comes to news or stories on social media, ask yourself why am I seeing this story? What impact is it having on me? Then… ✅ Verify Information: Use fact-checking tools to confirm the authenticity of content before making decisions based on that content. ✅ Report Disinformation: When you spot misinformation, report it to stop it being shared further. Share this to build the awareness! #misinformation #disinformation #socialmediaresilience #digitalskills #digitalliteracy https://lnkd.in/ecGFNDmj

Social media can make or break political campaigns. Curious how? 🤔 In my latest article, Introduction to Social Media and Politics, I discuss into how social media is transforming political strategies, from Obama’s groundbreaking 2008 campaign to the innovative approaches used by candidates like Kamala Harris and Donald Trump today. One fascinating aspect is how social media levels the playing field, especially for newcomers who lack the financial resources of established incumbents. Take AOC, for example. She bypassed traditional barriers by using platforms like Twitter and Instagram to connect directly with voters, proving that effective social media strategies can significantly impact electoral dynamics. As someone who spent a decade as a digital director in Congress, I’ve seen firsthand the power of these tools. My experience has inspired me to explore and share these insights in-depth. Read my article to learn more about how #socialmedia is reshaping political campaigns and public engagement. What are your thoughts on social media’s impact on politics? Let me know in the comments. #PoliticalMarketing #DigitalStrategy #SocialMediaPolitics

In a world where 75% of voters hit the mute button on political ads, how do we break through the noise? In this episode of How Agencies Thrive, Sneha Suhas, Charlie McDonald, and Thom Josephson tackle the tough questions. 🗳️ How do we measure the real impact of programmatic #politicaladvertising? And how can ad technologies be optimized to engage specific voter segments effectively? Dive into their discussion for proven strategies from recent political campaigns: https://lnkd.in/gFtZFVd6

📊 The report is in! 📈 We surveyed 60+ social media leaders about their strategies around the election this year and compiled their answers in this comprehensive benchmarking report. Download it here to see how your social media strategy stacks up against other organizations during this political season: https://lnkd.in/gafaHTFT #SocialMediaorg #socialmediastrategy #electionsocialmedia

With the rise of social media, it's easy to get distracted by the constant stream of information. During election season, this distraction can be even more pronounced. Thank you, Atul Modani Sir, for highlighting the impact of social media on staying focused. Let's stay mindful of our usage and prioritize focus in the midst of the noise. #socialmedia #castudents #icaistudents #icaiexams

We stand for #FinalFiveVoting but also for common sense approaches for social media companies to take with respect to misinformation presented to voters https://to.pbs.org/3wiVGVu

Wondering how technology and social media have impacted Mexico's election process? Discover how these mediums have become integral to political campaigns, allowing parties and candidates to directly connect with voters. Learn how social media platforms like Facebook, Twitter, and TikTok have transformed the political landscape, not just in Mexico, but around the globe. Understand how these platforms have led to increased access to information, stimulated voter engagement, and even reshaped fundraising tactics, but also the challenges they introduce such as the spread of "fake news." Stay tuned to explore more about these fascinating shifts and the potential future developments. Click below to read the full blog! Full Article found here : https://lnkd.in/g7vKHjEC

As marketers, if you're not helping your brand or clients integrate social into their broader digital ecosystem, you're probably doing something wrong. So, what can brands learn from a social-first election? Greg Swan has a few ideas. Here are the high-level takeaways: 🤗 Embrace Social-First 📲 Understand and Leverage the Power of Direct Consumer Communication 💰 Invest in Visual and Shareable Social-First Content 📊 Utilize Data-Driven Insights for Campaign Optimization 🪄 Anticipate and Adapt to Platform Changes and Trends

Election season is notorious for amplifying the chaos on local government social media channels. With heated debates, misinformation, and increased scrutiny, it's easy to feel overwhelmed. The right technology can help you bring order to the chaos and streamline your social media management. 🙌 Discover three ways to simplify your election season social media: CivicPlus #LocalGovernment #GovernmentTechnology #Election2024 https://lnkd.in/emy69fcY