Brainlabs’ Post

❗TikTok’s AI avatars and AI Dubbing are here, and they’re dividing opinions.❗ What does it mean for the future of influencer marketing and how can brands remain authentic? Annalie Coia from Brainlabs dives into the what and how of AI avatars and shares our top 5️⃣ strategies to maintain authenticity when using AI. 💫 Read the full article here to find out how to balance technology with trust: https://lnkd.in/eB-c3v2A #TikTokAIavatars #digitalavatars #influencermarketing #AImarketing

rewrite this title in 9 wordsInfluencer agency Billion Dollar Boy creates new unit for emerging tech — like generative AI #BillionDollarBoyTech 🤝 Follow us on Discord 🔜: https://lnkd.in/gt823Zd3 _ ❇️ Summary: Influencer agency Billion Dollar Boy has launched a new division called Muse, incorporating generative AI and other emerging technologies into its offerings to clients. The division will be headed by Becky Owen and will focus on using AI to improve matching influencers to brands and campaigns. A study showed that consumers prefer creator content designed using AI, and brands piloting partnerships with Muse saw twice the engagement rates. The agency also plans to test virtual reality, augmented reality, and virtual influencers. Other social-focused agencies are also turning to AI for scaling content. Hashtags: #chatGPT 1. #BillionDollarBoyTech 2. #EmergingTechInfluencers

📢 AI-Generated Influencer Ads on TikTok Robert Freund recently discussed TikTok's new feature: AI-generated influencer ads. This allows brands to create ads using AI avatars of real creators There's a catch. The FTC has clear guidelines that all endorsements must genuinely reflect the endorser's beliefs. Rob proves that using AI-generated influencers to promote products without clear disclosure is not only misleading but also illegal. These AI avatars can't honestly endorse products they've never used. Exciting as it is, brands must tread carefully to stay compliant and transparent. The use of these AI avatars has a significant legal risk. Ensure full transparency to stay compliant with FTC regulations. Use AI for B-rolls, editing, subtitles but avatars = fake people who endorse your products might led to bigger problems than short-term wins.

From AI taking over jobs to altering beauty standards, meet “Miss AI”, the world's first-ever beauty pageant for AI-generated influencers. With a digital uprising in the offing, how do you perceive this intersection of artificial intelligence and beauty standards reshaping our societal norms?👩💻👑 #AI #BeautyPageant #MAKERSWomen

🚀 Exciting advancements in digital marketing! TikTok's Symphony suite now features AI-driven Digital Avatars and AI Dubbing, revolutionizing how brands connect with global audiences. These innovations allow for personalized, culturally resonant content creation without physical models, breaking down language barriers and fostering authentic engagement. 💡 Symphony Digital Avatars come in two types: 1) Stock Avatars - Pre-built characters from diverse backgrounds. 2) Custom Avatars - Tailored to represent specific creators or brands spokespeople. 🌍 Symphony AI Dubbing supports over 10 languages, making global campaigns more inclusive and impactful. Learn more about how these tools are setting new trends in influencer marketing and content creation. Read More: https://lnkd.in/d8dWzpQh #DigitalMarketing #AI #TikTok #InfluencerMarketing

For those who doubted if influencer marketing was changing, here is your proof that it is 👇🏻 Yesterday, Grace Beverley announced she had co-founded another business aiming 'to reshape the influencer industry' Retrograde is a new AI AutoPilot aimed to support content creators with a 24/7 AI talent agent accessible to creators of any size and anywhere in the world. Jake Browne, who founded and sold Peblo, and Gary Meehan, founder of Wheretoai, have joined forces with Grace to create this alternative to talent management. Talent management so far has been a one-size-fits-all approach but Retrograde makes creator management much more accessible and it’s without the huge fees attached. The integration of AI is just the starting point of the changes we can expect for the influencer industry, as we are seeing many more brands cater towards influencers with smaller audiences to get a higher engagement rate on branded content. This update also means we can expect the lines between influencer and content creator to blur even more. I’m expecting Retrograde to be hugely popular, especially as we are seeing the number of nano and micro-influencers on the rise. We’re entering a new era of marketing with AI and it’s those of us that keep updated that will lead the way.

The trend of using deepfakes for extending livestreams is gaining momentum among Chinese influencers, as highlighted in a recent Massachusetts Institute of Technology report. These AI-generated videos, offering realistic imitations of real people, are revolutionizing content creation in China's influential e-commerce market. This strategy, likened to Gen Z's version of QVC, is driving significant sales, with 2022 data suggesting revenues surpassing $500 billion. The cost-effective and interactive nature of these deepfakes represents a new frontier in digital marketing, albeit raising questions about authenticity and ethical implications. #AI #DeepfakeTechnology #DigitalMarketing #InfluencerTrends #Ecommerce https://lnkd.in/euSqRr9D

Here’s a stat that blew my mind: It's estimated >6M people follow an AI influencer on Instagram today. 🤯 And AI influencers boast an average engagement rate of 2.84%, compared to 1.72% for human influencers. 😬 The market is just getting started. In fact, the AI Influencer market is projected to reach a staggering $6.95 billion by end of 2024... ...with a CAGR of 33.0% from 2023 to 2030! 👀 With this kind of growth, it's clear that AI influencers are here to stay. But what does this mean for brands? One key advantage is more control over messaging and brand consistency. In a recent survey, 31.7% of brands cited this as the biggest perk of developing or utilizing an AI influencer account. In the very near future, I think you'll see characters developed that become serial meme accounts. You can also envision a die hard sports fan page built around an AI influencer or two. As generative AI in audio and video continue to evolve, the sky is truly the limit. It'll be interesting to see how this shifts brand creative and elevates the personal aspects of brand marketing. If you are interested in playing around, the best tool I've found for creating a realistic avatar is the Leonardo Diffusion XL Model with PhotoReal (it generated the image of Ms. Frizzle from the Magic School Bus attached). What do you think? Where is this going? 📈 #AI #InfluencerMarketing

📱🔥 Chinese influencers are making waves in the digital realm with AI digital clones! Explore how they're harnessing this advanced technology to deliver high-quality content consistently. Check out this latest article for all the exciting details. #ChineseInfluencers #AI #DigitalTransformation Read about it here!