Leonard Woods, BPlanning.com’s Post

Digital ads can waste A LOT of money for brands! As a brand manager, agency partner or marketer, you probably spend a lot of money on digital advertising with very little return… We won’t mention any names but here is proof… 50k visitors…76 signups…YIKES… That’s a very crappy conversion rate to say the least. Or what about this one with 1300+ visitors and 8 signups! We have found that when brands shift their promotional dollars to more on-pack and tactical in-store promotions that directly encourage purchase, it significantly drives sales. Next time you’re allocating your budget, be sure to review the real results you are getting from your traditional and digital advertising. P.S. What types of non-ads marketing campaigns have been working for you lately? #cpg #marketing #agencypartners

Oh Yeah! Starting the new year with practical advice is always a great way to kick things off! My colleagues Ken Schaefer and Billy Mansmann have written an insightful article that you won't want to miss. They discuss how to think about Zero-Click search and some practical approaches for this new advertising reality. Measuring Zero-click digital media is going to dominate your 2024. Stay ahead of the game and give it a read! #digitalmedia #marketingstrategy #2024forecast #advertising Beeby Clark+Meyler

🌐 What's Hot in Digital Advertising for 2024? Learn about the latest digital advertising trends for 2024 and how they can impact your business. Check out our blog: https://lnkd.in/gHi8V-8c #AdTech #2024Trends #DigitalMarketing #AdTrends2024 #Advertising #MarketingStrategy #AdTech

US Online Media Spend in 2023 and the Outlook for 2024 https://lnkd.in/gn4m6s4r #marketing #marketingplan #businessplan #businessplanning #advertisingandmarketing #advertising

Digital ads can waste A LOT of money for brands! As a brand manager, agency partner or marketer, you probably spend a lot of money on digital advertising with very little return… We won’t mention any names but here is proof… 50k visitors…76 signups…YIKES… That’s a very crappy conversion rate to say the least. Or what about this one with 1300+ visitors and 8 signups! We have found that when brands shift their promotional dollars to more on-pack and tactical in-store promotions that directly encourage purchase, it significantly drives sales. Next time you’re allocating your budget, be sure to review the real results you are getting from your traditional and digital advertising. P.S. What types of non-ads marketing campaigns have been working for you lately? #cpgmarketing

Run ahead of the curve with our latest blog on digital #advertising trends. Read the full #blog through the link🔗 in the description.📢 📌𝗕𝗟𝗢𝗚 𝗟𝗜𝗡𝗞 : https://lnkd.in/e9x77qJJ

Are we moving from a digital marketing age to an engagement marketing age? Call me crazy, but the accounts that I engage more with other users and businesses with, coincidentally generate more revenue and traffic than those relying on just traditional PPC or other digital advertising mediums. It’s no surprise… In the past 50 years we have moved from word-of-mouth advertising, to the early days of print and media, then to search advertising, followed by digital… So it is no surprise to see the trend moving again. #marketing #digitalmarketing #engagementmarketing #advertising #digital

Attention #DigitalMarketing and #OnlineAdvertising Pros! 📢 It's time to stop chasing shadows in your advertising spend. Our latest collaboration with The Drum sheds light on finding incrementality and maximizing your ROI. 🚀 📚 Discover how unlocking incremental opportunity and performance can elevate your marketing game! Don't miss out: https://ow.ly/q1u150QUsmk #PerformanceMarketing #AdvertisingInsights #MarketingStrategy #MarketingAnalytics #BusinessStrategy #MarketingTips

Increasing ROAS involves improving the efficacy and efficiency of your marketing campaigns to generate more revenue from your advertising budget. So, how do you increase ROAS? Find out in our latest blog: https://hubs.ly/Q02rYYNl0

Are you seeing lackluster results from online advertising? Thinking about turning it all off? Well, consider this… When you turn off ad campaigns, it can result in: ✅Short-term savings ❌Long-term loss of leads and sales ❌Decreased brand awareness and recognition ❌Diminished brand trust and loyalty ❌Longer runway to ROI ❌Larger investment to restart ❌Missed opportunities to gain visibility Turning off ads can trigger a positive short-term benefit — AND a long-term negative impact. So instead of turning off your ads, try this instead. 👉Look at your data, and identify opportunities and pitfalls. 👉Learn from what your competitors are doing well. 👉Focus on your loyal customers. 👉Focus on different parts of the buyer’s journey. 👉Reframe your value proposition. 👉Test and iterate on new ads. It might seem like a quick fix to cut your marketing budget and advertising spend, and we understand sometimes it’s necessary. But before you do, consider your long-term goals and the long-term impact of your actions. Be strategic before you make cuts to build a sustainable long-term marketing strategy. Need help balancing the right marketing budget during a transitional time? Let’s talk. https://lnkd.in/ehHTQqaU #MarketingBudget #AdStrategy #DigitalAds