BPCM.’s Post

It’s announced today that we will produce Channel 4’s Formula 1 coverage until 2026, following a competitive tender. This contract extends our F1 relationship with Channel 4, which began in 2016 when the broadcaster first started covering the sport. The announcement comes after Channel 4 and Sky struck a deal which keeps Formula 1 coverage on free to air television until 2026. This means viewers can enjoy live coverage of the British GP, qualifying and practice rounds on Channel 4 as well as highlights of all other F1 races throughout the season. Channel 4’s Head of Sport, Pete Andrews, said: “Whisper’s production of our F1 content has been fantastic. They are always striving to improve and deliver the best possible coverage for our audiences and that really came through in a very tough tender process. “Their ambition for next year’s coverage is really exciting and I’m really looking forward to working with Whisper’s outstanding on and off screen talent.” Sunil Patel, CEO and Co-Founder, Whisper: “Our founders met while producing F1 for the BBC and we have an absolute passion for motorsport and delivering sport as entertainment. This project brings all those aspects together, a show that delivers the best action and entertainment from F1, with storytelling at its heart. All under the creative and editorial leadership of Tim Hampel and Kirstie Bennett from our Manchester office.    “It's brilliant also to continue to work with Channel 4 on F1. They are a pioneering partner who give us freedom to develop and evolve. Together we're committed to reducing emissions while delivering the highest levels of creativity and entertainment for F1 fans in the UK.” With Channel 4, we have ambitious plans for the coverage with an increased focus on sustainability. The 2024 C4F1 shows will see a reduction of more than 50% in carbon footprint, compared to 2022. Late-night highlight shows will be presented from an innovative, immersive studio location in the UK, while European races will be presented from the F1 paddock. There will be on-site presence for all races, as we will partner with other international broadcasters. Whisper and Channel 4’s C4F1 awards include Best Sports Entertainment Show, 2022 Broadcast Awards. Steve Jones was awarded Best Sports Presenter at the 2019 SJAs and David Coulthard was nominated for Best Pundit at the 2022 Broadcast Sport Awards. For more, go to whisper.tv/news. The first race is on 2 March, 2024 - until then, here's the #C4F1 closer to the 2023 season! #MakeItHappen #F1 #Motorsport #EntertainmentIsEverything 

Exciting Update: Introducing the Latest Sports Regulation Overhaul in the Superbike Ladies League! Dear LinkedIn Community, I am thrilled to share some exhilarating news from the world of motorsports, particularly the Superbike Ladies League. As an aficionado of thrilling races and groundbreaking developments in sports, I couldn't wait to unveil the latest update in our sports regulation. In a monumental move towards enhancing safety, fairness, and the overall spectator experience, the Superbike Ladies League has undergone a comprehensive revision of its sports regulations. This overhaul represents a significant milestone in our ongoing commitment to excellence and innovation in motorsports. What's New: 1. Streamlined Administration: The revised regulations feature a more streamlined administrative framework, ensuring smoother operations and efficient management of events. From race organization to participant coordination, every aspect has been meticulously optimized for maximum effectiveness. 2. Enhanced Safety Measures: Safety remains our top priority, and the updated regulations reflect this commitment with enhanced safety protocols across all race events. From circuit inspections to emergency procedures, every measure has been bolstered to ensure the well-being of our competitors, officials, and spectators. 3. Improved Competition Dynamics: Fair competition is the cornerstone of any sporting endeavor, and the revised regulations aim to foster a level playing field for all participants. Through clearer rules and strengthened enforcement mechanisms, we strive to uphold the integrity of the sport and promote competitive excellence. 4. Transparent Governance: Transparency is key to building trust and fostering collaboration within our sporting community. The updated regulations promote greater transparency in decision-making processes, ensuring that stakeholders are informed and involved every step of the way. Why It Matters: This regulatory overhaul isn't just about rule changes; it's about shaping the future of motorsports. By embracing innovation and embracing change, we are laying the foundation for a more dynamic, inclusive, and sustainable sporting ecosystem. As we embark on this new chapter, I invite you to join us in celebrating the spirit of competition, camaraderie, and continuous improvement that defines the Superbike Ladies League. Whether you're a seasoned enthusiast or a newcomer to the world of motorsports, there's never been a better time to be part of our vibrant community. Stay tuned for more updates as we gear up for an exhilarating season ahead! Best regards, Andrea Cappai Founder and Project Manager of Superbike Ladies League Number Phone 📱: (+39) 379 234 2417 Email Adress 📨: [email protected]

With multiple streaming services fighting over viewers’ attention, it’s no wonder that media businesses are constantly scratching their heads to come up with ways to attract and retain customers. For Dorna Sports, increasing MotoGP™'s attractiveness as a sport and bringing in new fans became a key part of value creation during Bridgepoint's 18-year ownership of the business, the private equity firm’s Héctor Pérez and Juan de Arteche told me in an interview. Read the full story on PE Hub Europe to learn more about the value creation, which covers what roles circuit safety and social media played during the ownership period. #motorsport #privateequity https://lnkd.in/eVpd2k6U

Check out our latest blog post about the global power sports market and how DLL envisions growth in the space!

It's Day 1 of the #AC37_PreliminaryRegatta in Barcelona - Kicking off the preliminary regatta to bring the #AmericasCupTeams together for a last line-up before the real racing starts to elect the challenger of the #AC37. And Day 1 has some great innovation news to present: #AmericasCupMedia and #Capgemini are launching #WindSightIQ, which will bring the #AmericasCup closer to the fans and to the entire sailing community in the world as it visualize the wind in real-time. #WindSightIQ makes the invisible wind visible. You don't believe it - check it out: https://lnkd.in/enUqgdXS If you want to know more about the #AmericasCup and what you could take out of it for you, for your team and for your innovation and tech strategy, feel free to contact me. #BarrelmenCode #HighPerformingTeams #InnivationTechRadar #AIinSports #ConvergenceofDigitalandPhysical #Capgemini

Sony Pictures Networks India will air all races of Formula E’s 10th season championship on Sony Sports Network television channels. Additionally, fans will have access to all the practice sessions live through streams on SPNI’s OTT platform, Sony LIV. Rajesh Kaul , chief revenue officer for Distribution & International Business and head of sports business at Sony Pictures Networks India, shared, “Formula E enjoys a loyal following among motorsports fans in India, and we expect it to grow further with the inclusion of rising star Jehan Daruvala. Formula E is the future of motorsport racing in the world, and we are confident that the strong Indian connection is bound to ensure more love from sports enthusiasts in India.” Commenting on the partnership, Aarti Dabas, chief media officer for Formula E, also said, “With an enthusiastic, diverse, and young sports fanbase, India is an important growth market for us. As such, we are delighted to have teamed up with Sony Sports Network to supercharge this growth. This partnership guarantees that Indian fans will enjoy unparalleled access to Formula E content.” #marketing #partnership #racing ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

How can we help make your event the most memorable.. Here are 5 ways sim racing outpaces traditional event entertainment like a DJ booth or photo booth: 1.Adrenaline Over Audio: While a DJ sets the beat and a photo booth captures moments, a racing simulator delivers a surge of adrenaline. Attendees don't just hear the thrill; they feel it in every turn and acceleration. 2.Competition in the Fast Lane: Forget dance-offs; our simulator competitions put guests in the driver's seat, battling for the fastest lap. It's like a high-speed showdown that keeps everyone on the edge of their seats. Who needs a dance floor when you've got a virtual racetrack? 3.Customized Tracks, Not Playlists: DJ booths offer song requests, but we offer a different kind of customization. With a variety of virtual tracks, attendees can experience the thrill of different racing environments. It's like choosing your own adventure, but with a racing twist. 4.Memories at Every Turn: While photos capture smiles, our simulator creates lasting memories. Participants remember the rush of crossing the finish line and the friendly competition. It's not just an event; it's a journey that stays with them. 5. Pit Stops and Pit Chats: Unlike a static photo booth, our setup encourages pit stops and pit chats. Guests can share strategies, discuss techniques, and build connections. It's networking with a racing flair, creating an interactive experience that goes beyond the norm. So, when it comes to event entertainment, why settle for the slow lane? Choose sim racing for an unforgettable, high-octane experience that puts your event in pole position! 🏎️💨 #RaceToRemember #SimRacingWins

At Aspect Sports, we're on a mission to empower champions, breaking barriers and fostering a sporting revolution. We aim to create a platform where champions rise and boundaries blur, ushering in a new era of sports excellence. #Aspect #AspectSports #AspectMission #OurMission #ShapingChampions #RevolutionizingSports #StreetScricket #SportsIndustry #SportsManagement

For years sports fans have desired to experience the perspective of their athletes. Like America and Hong Kong, Australia has now engaged the use of our tech, in hope to provide on a regular basis. Broadcasters like @TVG, @FanDuelTV, @NBCSports, currently utilise this tech for instant replays and race analysis to help audiences understand the narrative of the race and why decisions are forced to be made. Many sports use video analysis to enhance performance, refine technique, strategize, and provide valuable feedback for athletes and coaches. Horse Racing has the ability to now utilise these innovative camera angles, live data and second screen applications not only to improve the sports production value, but help reach wider audiences giving the viewer a better experience. Some sports are relatable because we grow up participating at different levels. But to understand the skills it takes to communicate with a half tonne thoroughbred, balancing on six inches of carbon fibre, making split second decisions takes exceptional skill, relentless determination, strategic prowess, and mental agility. The POV camera angle enhances viewer engagement, helping appreciate these exceptional skill, but by default raises the profile of our jockeys making them more attractive to sponsors. In 202O our sister company Equine Productions released Horsepower on @primevideosport. A four part docu series following the lives of @oismurphy, @AndrewBalding2 throughout a season, lifting the curtain on the sport and showing the effect our equine athletes have on their lives. JockeyCam was a vital tool help our director and producers paint narratives of each race adding excitement and visual appreciation. Our sport is in desperate need to evolve, our aesthetic hasn’t changed in thirty years, we should continue and embrace all ideas and except change. A species that collaborates survive, a species thats selfish, go extinct. In this digital world, the fight for viewership is a relentless battle where innovation, creativity, and adaptability are the weapons of choice. Lets gone on with it shall we? https://lnkd.in/gDqK3URb

This is an interesting addition to the F1 Fan Engagement convo, but it misses the forest for the trees. It’s not video vs written, or PR stunts vs race recaps — it’s connection and communication vs sales. There’s no “divide” in the middle of F1 fans, it’s a natural evolution of fan engagement content as teams look to maintain an up and coming fan base and try to secure their loyalty for the long term. As much as people love written content, you’re not getting driver personality coming across in a way that’s going to inspire the kind of connection that creates deep fandom in a written race recap filled with PR quotes and stats. It’s not about one or the other, it’s finding a balance of both to educate, entertain, and connect. As much as “traditional” fans may dismay, a sport can’t rely on its actual action and discussion of that action if it ever wants to grow. This isn’t just true for F1, but is especially relevant as we enter a second season of what could be an incredibly boring actual race product. You’ve got to ask yourself, what am I doing to keep my fans engaged and committed *despite* their feelings towards the current moment of the sport. Because that’s where true fandom growth lies. Lewis here looked on the team websites for recaps, but I’m tracking all fan-facing content from all teams across the entire season. He shouts out to Mercedes-AMG PETRONAS Formula One Team as doing a good job with their written content, but they’re currently near the bottom of my project ranking because their ongoing fan communication is – quite frankly – abysmal. But more about that in my month one tracking project update, coming soon!