BPCM. reposted this
So excited to be celebrating the second annual International Volkswagen Bus day. Of all the cars I can think of the VW Bus has definitely been the most visible at key cultural moments in the last 75 years . Touching music film art freedom and the cultural Zeitgeist. There was always a Bus somewhere and the ID buzz continues that legacy. #internationalVolkswagenBusDay #VW #VWbus
On June 2, Volkswagen of America will celebrate the second annual International Volkswagen Bus Day, a National Day Calendar-recognized holiday honoring the worldwide love for Volkswagen buses old and new. This celebration follows the inaugural 2023 Bus Day that marked the unveiling of the three-row, all-electric ID. Buzz, while paying homage to our brand’s original Type 2 Microbus. In collaboration with Wrapmate, Volkswagen is using this year’s holiday to announce a custom graphics program available to future ID. Buzz owners. Starting on June 2, 2024, a 3D configurator—launching first in beta—will allow future ID. Buzz customers to begin dreaming up their personalized vehicle design through a premium digital and accessory experience. Through the Wrapmate custom graphics program, Volkswagen will periodically introduce special release offerings designed by artists and VW brand partners. The first of these available designs will be the “Love the Earth” design by Dr. Bob Hieronimus. While working with Volkswagen to recreate his iconic “Light Bus”, Hieronimus learned of the brand’s shift toward electromobility and commitment to working toward a more sustainable future. These values closely align with messages Hieronimus has been communicating through his many decades as an accomplished muralist and art car painter. In the zero direct emissions ID. Buzz, he saw a new canvas to promote the importance of global unity as a pathway to a more loving relationship with Earth. Learn more about the Wrapmate program + a special capsule collection with Dr. Bob here: https://lnkd.in/e65zxMmm Happy International Volkswagen Bus Day! #VW #VWBusDay #IDBuzz #Electromobility
