Bounteous’ Post

Attention Salesforce customers! Movable Ink has just made content personalization easier with its newest integrations with Salesforce Marketing, Data, and Commerce clouds. This means you can now leverage Salesforce data to generate 1:1 personalized experiences, making the most out of your marketing efforts. Hundreds of Salesforce customers are already using Movable Ink to bolster their email, mobile, and SMS campaigns. Don't get left behind! Check out the link below to learn more about how these integrations can help you achieve content personalization excellence. Link: https://lnkd.in/ehA8XdKf

Adobe just launched its new B2B offering, Adobe Journey Optimizer, to leverage generative AI for highly personalized buying group journeys. At the same time, Userled secured a £4M funding round to bring generative AI marketing to B2B companies. These moves are HUGE signals that generative AI is redefining B2B GTM strategies. Here’s why this is a big deal ↓ ↳ Generic marketing campaigns are not working. Adobe gets it—broad, one-size-fits-all content doesn’t cut it anymore. B2B companies need 1:1 personalization across every touchpoint, and that’s where generative AI comes in, making it happen at scale. Why you need GenAI in your GTM strategy NOW ↓ 1️⃣ Stand out with 1:1 relevancy No more months of manual work. With generative AI, hyper-personalized marketing is done in minutes—reaching prospects with content that hits at exactly the right buying stage. 2️⃣ Deliver consistent personalization across all channels Email, web, ads—ensure your message hits home on every platform. 3️⃣ Unify Sales & Marketing Efforts With direct visibility into how key prospects and accounts engage across channels, generative AI helps tighten alignment and accelerate deals. 4️⃣ Accelerate Deals The results speak for themselves. Brands using Userled have achieved higher conversion rates and stronger pipelines. Adobe expects a similar impact, predicting their AI-powered platform will tighten sales and marketing alignment to accelerate deals. As Amit Ahuja, Adobe's VP of Experience Cloud Products, stated: "Business leaders purchasing technology have increasingly high expectations for how they are engaged online." Companies not leveraging GenAI into their GTM will quickly fall behind. More insights coming tomorrow… stay tuned

🚀 Salesforce's Marketing Cloud Personalization (formerly Interaction Studio) is here to revolutionise real-time customer engagement! 🌐 🎯 Why It Matters: Deliver personalised experiences across web, email, and mobile. Turn your website into a dynamic platform that changes based on customer interactions - a game changer in enhancing customer journeys! 💡 Key Features: Website personalisation based on user history Real-time email content customisation Advanced data analytics for targeted campaigns Enhanced customer service with comprehensive profiles 🚀 Getting Started: Assemble your team, set clear goals, and map out the customer journey. Start small, measure success through KPIs, and scale gradually for maximum impact. 🔥 Conclusion: In the era of tailor-made customer experiences, Marketing Cloud Personalization is your key to standing out. Ready to transform your customer interaction strategy? Visit our services page for more. #MarketingCloud #DigitalTransformation #Salesforce #Personalization #Personalisation #InnovateMarketing https://lnkd.in/gj5bKB9j

Attention Salesforce customers! Content personalization just got easier. Today, we’re introducing Movable Ink’s newest integrations with Salesforce Marketing, Data, and Commerce Clouds to help you make the most of your marketing efforts by leveraging Salesforce data to generate 1:1 personalized experiences. See why hundreds of Salesforce customers already use Movable Ink to bolster their email, mobile, and SMS campaigns: https://lnkd.in/gJUpK3Sq

Elevate Your Customer Engagement with Direct Messenger Unlock the potential of AI-powered conversational marketing with Direct Messenger. Seamlessly integrate with Salesforce Marketing Cloud to manage all your social messaging channels—Instagram, WhatsApp, Viber, Messenger, and SMS. Boost your customer service, create personalized ads, and drive 1:1 conversational commerce at scale. Ready to transform your marketing strategy? Book a demo today and start your journey towards smarter, more effective customer interactions. Interactive demo >>> https://lnkd.in/e2mgDSVi #Marketing #CustomerService #ConversationalAI #Salesforce #DirectMessenger #AI #CustomerEngagement #DigitalMarketing #TechInnovation #BusinessGrowth

In my latest Forbes contribution, I take a look at how AI could reshape B2B marketing and what new solutions signal about the broader adoption of AI in the enterprise space. Adobe is taking on the complexities of B2B marketing with its new AI-powered Adobe Journey Optimizer B2B Edition solution -- shifting the focus from individual leads to entire buying groups leveraging GenAI. There's a lot Adobe needs to get right here, but I like the approach. "In the B2B world, relationships and insights are key. We are supercharging this. It’s about enabling deeper connections and smarter strategies at a scale that was not feasible before.” Amit Ahuja, senior vice president for Experience Cloud platform and products at Adobe, told me. Read on for more 👇 https://lnkd.in/giMiWPem

🌟 **PUMA's Winning Strategy with Salesforce Marketing Cloud's AI-Driven Features** 🌟 Explore how PUMA is transforming customer engagement by leveraging specific Salesforce Marketing Cloud features, each supercharged with AI: 📍 **Geotagging Magic** 🗺️: PUMA uses geotagging to send targeted promos. For example, if you're near a PUMA store, you might get an alert about an exclusive in-store event or local sale, making their marketing super relevant and timely. 💌 **Email Genius with AI** 📧: Salesforce's AI helps PUMA send ultra-personalized emails. Imagine getting offers for items that perfectly match your taste—like that sleek new line of running gear, just because you love jogging! 📊 **Predictive Analytics Power** 🔮: This feature helps PUMA anticipate and prepare for trends. Predictive insights once suggested an upsurge in sneaker demand, so PUMA stocked up early, ensuring they met the rush without missing a beat! 🔄 **Automated Campaign Wizardry** 🧙♂️: Automation in Salesforce streamlines everything from creation to analysis. If a campaign is a hit, it scales up automatically, maximizing reach and impact without lifting a finger. 👥 **Social Media Integration** 📱: By integrating social media feedback directly into their campaigns, PUMA keeps content fresh and engaging. Positive reactions on social media about a new launch? Salesforce cues PUMA to amp up the buzz! 🚀 **Join the digital marketing revolution** 🚀: Dive into the future with Salesforce Marketing Cloud's features and start crafting campaigns that captivate and convert. [Learn more about how AI can elevate your marketing game](https://lnkd.in/grPZXpJu). #PUMA #Salesforce #MarketingCloud #AI #DigitalMarketing #CustomerEngagement

Attention Salesforce customers! Content personalization just got easier. Today, we’re introducing Movable Ink’s newest integrations with Salesforce Marketing, Data, and Commerce clouds to help you make the most of your marketing efforts by leveraging Salesforce data to generate 1:1 personalized experiences. See why hundreds of Salesforce customers already use Movable Ink to bolster their email, mobile, and SMS campaigns: https://lnkd.in/eRrKdUpF

Have you heard of AJO? I've been delving into its features and capabilities, and I'm genuinely impressed by how it optimizes customer journeys. If you're interested, here's a simple summary of AJO. In today's hyperconnected digital landscape, businesses strive to deliver personalized and seamless customer experiences across multiple touchpoints. To achieve this, organizations are turning to advanced marketing automation tools like Adobe Journey Optimizer. This innovative platform empowers businesses to orchestrate, automate, and optimize customer journeys at scale, driving engagement, loyalty, and revenue growth. In this article, we will delve into the capabilities, features, and benefits of Adobe Journey Optimizer, and explore how it is reshaping the way brands interact with their customers. Understanding Adobe Journey Optimizer: Adobe Journey Optimizer is a comprehensive customer experience management solution that enables marketers to create, manage, and optimize dynamic customer journeys across various channels, including email, mobile, web, social, and more. Built on Adobe Experience Cloud, this powerful platform leverages artificial intelligence, machine learning, and real-time data to deliver highly personalized and contextual experiences throughout the customer lifecycle. Key Features Journey Orchestration: Marketers can define triggers, conditions, actions, and decision points to create seamless, multi-step journeys tailored to individual customer preferences and behaviours. Real-Time Personalization: Marketers can deliver personalized content and offers in real-time based on customer interactions, preferences, and intent. Unified Customer Profiles: Marketers gain a 360-degree view of each customer, enabling them to deliver relevant and timely experiences across channels. Multichannel Engagement: Whether it's email, SMS, push notifications, or social media, Adobe Journey Optimizer supports multichannel engagement, allowing marketers to reach customers wherever they are. Analytics and Optimization: Adobe Journey Optimizer provides robust analytics and reporting capabilities to track the performance of customer journeys in real time. Marketers can monitor key metrics, identify bottlenecks, and optimize journeys for better results, driving continuous improvement and ROI. Adobe Journey Optimizer is revolutionizing customer journey management by empowering marketers to deliver personalized, contextually relevant experiences across channels and touchpoints. By harnessing the power of data, AI, and automation, businesses can build stronger relationships with their customers, drive revenue growth, and stay ahead in today's competitive landscape. As customer expectations continue to evolve, Adobe Journey Optimizer remains a vital tool for brands looking to differentiate themselves and thrive in the digital age

Einstein is the rockstar of the year at Salesforce! Einstein products for Marketing Cloud give you key insights into your audience, the best time to send messages, how often to engage, and what content works best 📊. They also allow for super-personalized customer interactions, making your campaigns more effective and boosting your ROI. 🚀 #SkyPlanner #Salesforce #CRM #MarketingCloud