Boston Ballet’s Post

Top 3 Reasons Why Your School is Not at Full Capacity 1️⃣ Marketing: Quality marketing requires time and dedication. Whether it is social media postings or flyers promoting upcoming shows, there are so many factors. Not to mention the knowledge to know what captivates your ideal clients. It can be so overwhelming… 2️⃣ Consistent Emails and Newsletters: Email marketing is one of the most underrated marketing skills. You are reaching people in their “virtual living room”. Emails are looked at all the time! By consistently emailing your clientele, you are staying in the forefront of their mind. If they are on the fence about enrolling their child in ballet, the right email could be the push they need to get their child in class. 3️⃣ Website Copy: Your website is basically your 24-hour customer service center for your ballet school! When you are able to captivate your audience immediately – before they even have to scroll – the visitor is more likely to actually pay close attention to the rest of the website. Otherwise, they may just skim through really fast and click to another school. Do any of these sound familiar to you? Do you feel you struggle because of one or two of these reasons? If you resonate and you want help getting your school to full capacity, send me a DM! I am a ballet-enthusiastic copywriter who works with SEO to get you on the first page of Google. By connecting with the parents who want to enroll their kids in ballet class, you will be sure to get more students than you know what to do with 😊 My passion lies in ballet and has for as long as I can remember… Writing for ballet schools fills my heart with joy! I would love to help your Ballet School Dreams come true!

🌟 Unlock the Magic of Dance with the Exclusive Fairytale Princess Ballet Curriculum! 🩰✨ Attention Dance Studio Owners, Directors, and Teachers: Are you ready to revolutionize your pre-ballet classes with an exclusive program that not only delights young dancers but also simplifies your life? Introducing the Around the World Fairytale Princess Ballet Curriculum for ages 3-6 – a comprehensive, "done-for-you" program that's changing the game for dance studios nationwide. With the exclusive rights to use our curriculum, you're not just getting lesson plans; you're securing a unique growth strategy for your studio. Why Choose Us? Stress-Free Teaching: Say goodbye to planning stress with our 44-weekly detailed lesson plans, music recommendations, and engaging activities, all designed for ease. Magnetic Classes: Keep little dancers coming back with our multi-cultural princess stories and diverse music selections. Drama-Free Substitutes: Ensure consistency and parent satisfaction with a curriculum so straightforward, any substitute can effortlessly continue classes. Increased Enrollment: Serve as a feeder for next-level classes and boost your overall enrollment with this growth strategy. What's Included? Cultural Exploration: Enrich your students' learning experience with princess fairy-tale stories and customs from around the world. Teacher Empowerment: Deliver exceptional classes with confidence, thanks to our easy-to-follow training videos and lesson plans. Marketing Support: Sell out your classes with our ready-made marketing materials, and start easily in your existing classes or plan a grand start date with our provided marketing ideas. Special Offer: Transform your studio with our exclusive curriculum for just $149 per month. Enjoy the peace of mind that comes with a program loved by students, parents, and teachers alike. Life Beyond the Studio: With our curriculum, ending your day with enough time to relax, pursue personal interests, or simply enjoy the company of loved ones isn't just a dream—it's your new reality. Ready to make a change that brings joy, growth, and ease to your dance studio? Visit https://lnkd.in/g26qKurc today to learn more and start your journey to a stress-free, profitable pre-ballet program next week! #FairytalePrincessBallet #DanceStudioGrowth #PreBalletCurriculum #DanceEducation #CulturalDance #StressFreeTeaching #ExclusiveCurriculum

✨ Real Stories, Real Success in Dance Studios ✨ Hearing feedback like this from Ms. Allison, a Studio Director, reinforces the impact of the Fairytale Princess Ballet Curriculum. "Our beginner classes have never been more popular since its introduction. Parents and teachers are equally thrilled with the cultural richness and ease of teaching." This testimonial is a testament to the curriculum's effectiveness in enhancing dance studio offerings. It's not just a curriculum; it's a transformative tool for studios, bringing joy to teachers, students, and parents alike. 🔗 Discover how this curriculum can elevate your studio at https://lnkd.in/g26qKurc #DanceStudioSuccess #HappyDancing #TransformativeTeaching

As the ballet company system has developed more trainee and second-company ranks over the past few decades, more dancers are on a longer, more winding path from training to career. Whether they’re in the trainee and second-company pipeline, BFA ballet programs, or completing college degrees in topics outside of dance, these college-aged dancers are eager for a rigorous summer intensive experience—while treating them like adults. Here’s how some programs are filling that need: https://lnkd.in/ezJN7Gaa #collegiatesummerintensive #ballettraining #balletdancers

Do you know the best way to enroll new students? It’s simple: Break things down for the parents. You are the Artistic Director, you know how technical ballet is. But parents who have never been involved in the artform don’t know what you mean by battement jete. If you use ballet terminology in your website copy, the parent’s eyes will glaze over as they read. That’s not what we want. We want parents to fully understand the reasons to send their children to ballet class. List all the benefits ballet has to offer, like: 🔹 discipline 🔹 teamwork 🔹 self-awareness 🔹 physical exercise 🔹 improved communication And that is just to name a few! Ballet has so much to offer children, but until it’s broken down, the parents don’t know. When you simplify, you give parents confidence. They know exactly what they are sending their child into. Not only will this encourage parents, it will make them excited. When the parents are excited about something new, their children will get excited too! By incorporate simple, clear language throughput your website, you are giving parents a well-rounded understanding of what you offer. 🔹 🔹 🔹 🔹 If you want to update your website, it probably feels super daunting. After all, you have so many other important tasks. A website update will take up so much of your time… This is where I come in. Hi, I’m Isabella, a ballet copywriter. When we work together, we will have a short conversation where I learn all about your school, values and dreams for your business. With that information, I will help you update your website pages to speak directly to parents. By using engaging language, storytelling techniques, and clear Call to Actions, you will have more parents finding you on Google and enrolling their children! You have so much to offer the future dancers, let’s get your school out there! To learn more, send me a DM or comment in this post!

👉 I offer Website Copy 🤷♀️ But as an Artistic Director, what does that mean for you? I help you build an SEO-optimized website. This will help you reach interested parents looking to enroll their kids in dance classes. With writing that speaks to them directly and addresses their questions or concerns, you will get more parents emailing you or booking tours of your school! 👉I offer Blogs 🤷♀️ What does that mean for you? Blogs are good for many reasons. But the 2 main reasons are: 💠 SEO: ▪ Consistently updating your website with SEO keywords related to your ballet school ▪ Building your online presence to attract parents to your website organically ▪ Increasing your ranking on Google 💠 Addressing Questions and Insider Looks: ▪ Parents have many questions when they want to enroll their children in ballet classes; we can answer those questions in blogs! ▪ Giving an insider look at your school with updates about events, performances, and what it’s like to be a student 👉I am a copywriter and marketing strategist for ballet schools and companies 🤷♀️ What does that mean for you? I help you build a marketing strategy that will attract a consistent flow of new students. This way you can focus on what you love… BALLET! Are you ready to 𝘀𝘁𝗼𝗽 marketing aimlessly? Do you want to 𝘀𝘁𝗮𝗿𝘁 using strategies that work to enroll new students? Send me a DM to find out what it is like to work with me!

Dance schools play a vital role for families and communities and provide an important talent pipeline for Australia's professional dance sector. So what can dance school enrolments tell us about the future of dance? How diverse are students enrolled in Australian dance schools, and what motivates and impedes students from participating? How can we increase accessibility and diversity in dance? In order to take steps to find out The Australian Ballet and The Australian Ballet School commissioned Patternmakers to conduct research into participation pathways for ballet in Australia. The goal was to understand how the pandemic had affected enrolments, and the level of diversity in the talent pipeline for professional dance. We are grateful to the many stakeholders, including dance teachers, studio owners, students and parents of students, who participated in this research. The research offers invaluable insight into the role we all play in fostering participation in dance. It highlighted how we can strengthen our contribution and generated many ideas that we are now exploring. We invite you to download and share the Fact Sheet to view statistics around enrolment, diversity of participation, and areas of opportunity within the dance sector. Download the Fact Sheet: Participation Pathways for Australian Dancers here: bit.ly/3Suidac We hope this will be a valuable contribution to sector conversations on improving participation pathways and increasing diversity in dance. #Dance #Ballet

Mistakes are apart of growth, we have to embrace it! You learn so much more through failure than if you try to do everything perfectly the first time. As Artistic Directors, you get to see this firsthand. As you teach your students new steps, you get to watch them: 💠 try something new 💠 make mistakes and get corrections 💠 then course-correct and successfully complete the new step As the owner of your ballet school, you are giving children a safe, warm environment for them to try new things! Yes, at first they will fail, but through your guidance and corrections, your students will learn so much more than if they were afraid to try in the first place. What you are doing is incredible, not only for their dancing, but for their development into an adult. You are showing them that mistakes are essential for learning, not something to be avoided like the plague. As a ballet copywriter, I always suggest my clients show parents the benefits of ballet on: 💠 their website 💠 inside newsletters 💠 and on social media And I feel this is one of the most important benefits ballet can give a child. (I know it has made an incredible impact on my own life) 🔹 🔹 🔹 🔹 You need to advertise that you have a safe and welcoming space for children to learn, grow and discover who they are. Not only as a dancer, but as a person! If you want to showcase the welcoming environment your school has, but are not quite sure how to go about it, you’ve come to the right place. Hi there, I’m Isabella, a ballet copywriter 👋 When I write for clients, I first want to learn all about your school, values and the goals you have for your school. Through different copywriting techniques, we will show parents EXACTLY why your school is a wonderful place for your child to learn, grow and discover who they are! Next thing you know, you will have new students knocking on your door! 🔹 🔹 🔹 🔹 If you are interested in learning more about what ballet copywriting means for your school, send me a DM! I would love to talk to you and see if we are a good fit to work together :)

You are the perfect person to be running your ballet school, because ballet gave you tools to be mentally strong. That type of dedication is hard to find. As an Artistic Director, you were a dancer for many years (or maybe you still are 🙂) Ballet gives you a type of mental toughness that you carry with you throughout your entire career. Everyday you meet challenges and business decisions head on, without faltering. You have gotten out of your comfort zone to create an environment where students can grow and achieve their dreams. All because you’re doing the same thing! You’re creating the business YOU want because you have the resilience to push through. You have been using all the tough moments in your business to make you and your business stronger. And you are giving these same traits to your students, ensuring they will walk away with a mentally strong mind. They will overcome every challenge that comes their way because of the things you taught them. Your students are so lucky to have you as their director and you should be so proud of the school you have created. 🔹 🔹 🔹 🔹 Hey there! I’m Isabella, a former ballerina-turned-ballet copywriter. I help Artistic Directors like you reach more parents through compelling website copy. When your website speaks directly to the parents, you will encourage them to enroll their ballet-loving children in your school. I learned so much from my Artistic Director and I know how big of an impact you make on your students. If you are looking to bring in more students for this new season, send me a DM or leave a comment. I would love to chat with you about how copywriting will bring in more students for your school 🙂

College professors, ballet masters, and studio faculty know that a summer intensive is one of the best ways students can try a program before committing year-round. Intensives are also one of the best recruiting methods dance educators can use to find new students. Click the link below for more information on using summer programs to bolster enrollment. https://lnkd.in/ejPaMaq2 #summerintensive #summerdanceprogram #danceteacher