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I’m thrilled to share that Crimtan has partnered with tourism and lifestyle experts Fast Train Media Ltd. to give advertisers access to real-time global traveller data. Fast Train Limited, the company behind the innovative global travel guides ‘London Cheapo’, ‘Tokyo Cheapo’, ‘Japan Cheapo’ and ‘Hong Kong Cheapo’ boast a monthly average of 1.2 million web visitors and 2.8 million page views, covering all stages of the traveller experience. This is an excellent opportunity for travel and retail brands in London, Hong Kong and Japan who are looking to effectively reach inbound travellers. Combining Fast Train Limited data signals with Crimtan’s ArchiTECH platform will allow brands to interact with not only highly relevant inbound audiences but in destination audiences too. Pairing these data signals with Crimtan’s sophisticated dynamic creative capabilities, brands will be able to engage with potential customers in real time in a personalised way. Amidst the battle against cookies, two main approaches will continue to shape the marketing industry - contextual targeting and first-party data. While the latter relies on data from the website visitors themselves, there are challenges in scalability. Crimtan has established partnerships with publishers such as Fast Train Limited to bring a high-quality audience pool to brands who are looking to leverage our ability to deliver the most relevant messaging across the customer lifecycle journey. Learn more about the partnership here: https://lnkd.in/gupSNKUA #digitalmarketing #advertisingandmarketing #programmatic #cookieless #firstpartydata

Unlock new growth opportunities for your brand with Tripadvisor for Business! 🌐✨Discover how Tripadvisor's wealth of first party data, extensive reach and trusted platform can help you connect with global consumers, drive engagement, and boost your brand's visibility. #Advertising #Firstpartydata #TrustedBrand #Tripadvisor

A blue ocean for travel businesses is hidden behind #digitalization Here is an easy Friday reading for curious people from #travel and #traveltech with insights about how Tiktokofication of the digital landscape is changing the consumer's behaviors and what businesses can do. I hope to see in the comments your POVs, questions, and brands that are already on the journey to build communication with #Genz. Will you share any Luca Merkle?

Looking forward to speaking at ABTA's Travel Marketing Conference today alongside our brilliant Head of Business Strategy at THE FIFTH, Robert Stevenson. We'll be sharing some new consumer research we conducted and how travel brands can navigate social media in the face of significant attitude changes. Its apparent that The Cost of Living Crisis has led to significant changes in the psyche of British travel consumers. Wild audience divergence has led to consumer alienation. Today we'll reveal: - Guilt around non-essential spending and its impact on the middle funnel - Changing places where travel purchase decisions are being considered - How travel brands can capitalise on these changes strategically through social media If arent attending today but want to find out more, please do DM me #travelmarketing #socialmarketing #consumertrends #research #socialstrategy

One of the big questions on my mind with our recent #socialmedia research at Phocuswright/Northstar Travel Group is how much of its impact is invisible. Spoiler? It's a LOT. Because so many social travel conversions are categorical decisions, not brand ones. Things like: - What mode of transportation to take (67% of U.S. users with a transportation #conversion made this type of decision) - What type of lodging to stay in, e.g., hotel vs. STR (51% of U.S. lodging converters) - What type of activity to do (63% of U.S. T&A converters on social made a call like this. I thought Douglas Quinby would find it interesting that there is so much more social conversion of activity types than tours) For collective segments, this can be great news about the power of social channels. But for specific brands, there's a whole separate challenge to make sure that your company, not just your category, is memorable to consumers.

Unlocking the untapped potential of inbound roamers' data in the tourism industry. Learn how mobile operators can leverage mobility data to enhance tourist experiences and foster industry growth. Discover more: https://lnkd.in/dagxTm-H #TourismIndustry #MobileOperators #DataInsights #telecommunications

Exploring Untapped Markets: A Thought for Discussion In the ever-evolving landscape of marketing, especially in destinations rich in tourism like the US Virgin Islands, every visitor presents a potential opportunity. A recent conversation got me thinking about the diverse needs of tourists, beyond the traditional vacation activities and accommodations. For instance, what happens when a tourist faces an unexpected situation, such as a broken mobile device? While some businesses might not traditionally market to tourists, could there be an untapped opportunity to address such immediate needs? It raises an intriguing question: Are there sectors within our local economy that could benefit from expanding their marketing focus to include tourists, even if they aren't the primary target audience? And how can businesses approach this opportunity in a way that's both strategic and sensitive to the core identity and needs of their brand? I’d love to hear thoughts and insights from fellow marketing professionals and business leaders. How do you identify and approach potential untapped markets, especially in areas with a significant tourist presence? #MarketingStrategy #TourismMarketing #USVIBusiness #InnovationInMarketing

Did you know that travelers are **60% more likely to recall** ads they see in airports or while traveling compared to other settings? ✈️🌍📈 As travel continues to be a major part of our lives, the opportunities for brands to connect with engaged and receptive audiences have never been greater. With travelers spending an average of **2-3 hours** in airports, and often finding themselves in a receptive mindset, it’s the perfect moment for brands to make a memorable impression. 🔍 **We’re on the lookout for innovative companies** that could benefit from reaching travelers during their journey in Q4 which is the busiest travel time of the year. If you know any businesses looking to enhance their brand presence in this unique environment, I’d love to connect! 🤝 **Referrals, recommendations, or introductions** are greatly appreciated. Let’s help brands become relevant on a massive scale! #TravelMarketing #BrandEngagement #TravelMedia #InflightAdvertising #AirportAdvertising #BusinessDevelopment #MarketingStrategy #ReferralNetwork

🗺️ The Hidden Pains of Destination Marketing: How to Stay Ahead 🗺️ Destination marketing isn’t just about showcasing the world’s most beautiful places—it’s about connecting the right travelers with the right experiences. Yet, for many marketers, this path is full of challenges. 📉 From staying on top of evolving trends to accurately tracking ROI, the pressure is real. But there’s also incredible potential! Map Your City makes it easier for marketers to: 🌍 Build strong connections with travelers 📲 Leverage powerful data insights 📈 Maximize destination impact How are you handling these challenges? Let’s discuss! #traveltech #destinationmarketing #MapYourCity #TravelApp #MarketingStrategy

I'll be presenting a Travel focussed webinar with Yehia Elkhouly at 2pm on 11th April. Travel marketers, wondering how to make your brand the go-to choice for wanderlust-filled adventurers? ✈️ @StackAdapt for an insightful webinar on best practices to consider when launching your travel campaigns. Master trending engagement tactics that will capture the hearts and minds of travellers: