Exciting News! Booyah and CleanChoice Energy are proud to be featured in Meta's latest case study: Using Meta destination optimization for lead generation. Dive into the full story to explore how Booyah's innovative test-and-learn mindset led to impactful results for our client. Through the Meta destination optimization campaign , we drove a 62% more efficient cost per lead and a 2.6X increase in lead volume! Big kudos to our amazing Meta representative, Bara Hortova, who collaborated seamlessly with both Booyah and CleanChoice Energy to make this success story possible.