Bondi Sands’ Post

🚀 Les Mills International x TikTok in Conversation at #iMediaFOMNZ 🚀 I had the incredible opportunity to moderate a dynamic discussion with Pip Renshaw, Global Director of Marketing and Digital Operations for Les Mills International, and Sam Shennan, APAC CEO from Incubeta. We delved into their transformative journey from being performance-only advertisers to embracing a full-funnel approach. The insights shared highlighted the power of adapting and evolving in today's digital landscape: ✅ Engagement Focus: Driving stronger engagement with GenZ and Millennials became a priority, leading to a strategic shift to upper-funnel activities to foster deeper connections. ✅ Initial Testing: Small budget tests for upper-funnel objectives quickly demonstrated success, prompting a strategic move to top-of-the-funnel marketing. ✅ Efficiency Gains: Investment in top-of-funnel activities enhanced bottom-of-funnel efficiency, improving the overall acquisition strategy. ✅ Awareness in Key Markets: For Les Mills+, adding upper-funnel tactics was necessary to address low awareness in markets like the USA, where most customers are located. ✅ Channel Performance: A holistic view of the channel mix, supported by an MMM created with Analytic Partners, revealed that TikTok performed significantly better than initially thought. Thank you, Pip and Sam, for sharing your valuable experiences and strategies. Thank you iMedia Summits & Events AU, NZ & SEA for putting together this great event! #DigitalMarketing #FullFunnel #Innovation #Collaboration #LesMills #Incubeta #TikTok #iMediaSummit

Breaking the myth! 🏢💡 Digital marketing isn’t reserved for large companies. From emerging startups to seasoned enterprises, the digital world offers boundless opportunities for every business to thrive and reach their perfect audience. 🌐📈 At Dossiefoyer, we know it’s not the size that matters, but the strategy that drives success. Let’s collaborate and grow your brand together! 🌿🚀 #DigitalMarketingForAll #BusinessSuccess #MythBusted #MarketingStrategies #BusinessGrowth #DigitalTransformation #SmallBusinessMarketing #StartupSuccess #TargetedMarketing #Dossiefoyer

Whether you're a startup or an established brand, the key to success lies in adapting and implementing the latest trends. In this blog post, we'll explore five essential tips to help you grow your brand in 2024. Read more: https://lnkd.in/g5RcCtmy

Spotlight Brand Success with X’s Moment Creation Tools for Startups As a founder, juggling the demands of building your core business with establishing a strong online presence can be daunting. But with the power of social media, you can effectively amplify your brand's impact without sacrificing focus. Leverage Social Media's Amplification Power Social media platforms offer an unparalleled opportunity to: Engage your target audience Showcase your innovation and attract early adopters Build relationships with investors and industry leaders Drive growth and increase brand awareness Empowering Founders with Our Services: Our team of social media experts specializes in empowering founders like you to: Establish a Strong Online Presence:We help you create a robust social media strategy that aligns with your business objectives. Connect with Investors:We provide guidance on reaching out to investors and pitching your business on social media. Drive Growth and Scale:We share best practices for leveraging social media to acquire customers, generate leads, and drive revenue. Stay Ahead of the Curve with Expert Insights: The social media landscape is constantly evolving. We stay on top of the latest trends and best practices to provide you with valuable insights. By tapping into our expertise, you'll always be a step ahead.

Excited to share our latest insights on "Mastering the Art of Audience Building: A Startup's Guide to Balancing Paid and Organic Growth" on the To Thrive blog! 🚀 Australian startups face a unique set of challenges in building their audience. At To Thrive, we've dedicated ourselves to understanding and navigating these challenges alongside our partners, focusing on sustainable, long-term growth rather than quick fixes. This article dives deep into: - Overcoming initial audience engagement hurdles - Transitioning effectively to organic growth - Strategically balancing organic and paid methods for the best growth outcomes Join us as we explore the key to crafting digital strategies that build lasting relationships and drive sustainable success. Perfect for startups looking to enhance their digital presence with a balanced approach. Dive in and start your journey towards impactful audience building: https://lnkd.in/ge7KMtgu #AudienceBuilding #StartupGrowth #DigitalStrategy #OrganicGrowth #PaidGrowth #SustainableSuccess #AustralianStartups

🌟 Special Announcement for Marketing & Sales Leaders in Luxury E-Commerce 🌟 This Thursday, at the eCommerce Growth Summit, we have the privilege of welcoming Vania Carvalho Moura, a trailblazer in luxury sales and marketing. Vania's unparalleled expertise has propelled numerous luxury brands to extraordinary success. 🚀✨ If you're steering the ship of a luxury E-Commerce brand, this session is tailor-made for you. Prepare to dive deep into strategies that have redefined success in the luxury market, and discover actionable insights to elevate your brand to new heights. 📌 Why Attend? * Expert Insights: Learn from Vania's rich experience in transforming luxury brands into market leaders. * Interactive Session: Engage directly with Vania, ask your burning questions, and participate in a live discussion. * Exclusive Strategies: Uncover the latest trends and strategies in luxury E-Commerce marketing and sales. 🗓️ Mark Your Calendars Date: Thursday, February 15 Time: 1pm MST Venue: eCommerce Growth Summit (Virtual) Don't miss this chance to learn from one of the best in the business. Gear up for a session that promises not just insights but a roadmap to success in the luxury E-Commerce space. ✨ Reserve Your Spot Now! Space is limited, and you won't want to miss out on this golden opportunity to transform your brand. #eCommerceGrowthSummit #LuxuryECommerce #DigitalMarketingExcellence #VaniaCarvalhoMoura #MarketingLeaders #SalesStrategy #ElevateYourBrand 🔗 https://lnkd.in/evZuBAvH

Why Paramount Is Selling VidCon And Who’s Betting Big On Its Future: Paramount Global is selling its creator conference VidCon to UK-based media and events company Informa. VidCon, acquired by Viacom in 2018, has been a cornerstone event in the creator economy, hosting annual gatherings that drew 55,000 attendees in 2023. However, some insiders note reduced participation from creator economy startups this year. Informa, which owns pop-culture conventions like Comicon, is expanding its events portfolio. While terms are undisclosed, some view the potential sale optimistically, suggesting Informa's events focus could reinvigorate VidCon. The deal comes as Paramount itself is in talks for an $8 billion acquisition. 👉🏼 Comment below for link to read the full story! 👉🏼 Don't forget to subscribe to our weekly newsletter so you don't miss any of the top stories in the #influencermarketing world. #InfluencerMarketing #Influencer #VidCon #Paramount

This strategic move of acquiring Entravision Global Partners (Entravision) significantly expands Aleph Group, Inc’s global footprint, solidifying its position as the single point of access for global digital media platforms seeking to reach audiences across Latin America, Asia-Pacific (APAC), the Middle East, Africa, and Europe. Gaston Taratuta, CEO and founder at Aleph Group, stated, “The acquisition of EGP marks an important milestone for Aleph. We have great respect for what they built as a worthy competitor. With EGP’s deep roots in key Central America and APAC markets, this acquisition perfectly complements our existing global network. Aleph is now the only and undisputed global leader in enabling digital marketing in emerging economies.” #digitaladvertising #acquisition #mediaplatforms ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

⚠ Unpopular opinion (and yes this one really is unpopular)! It's much harder to manage social media channels for global legacy brands than start-ups or budget brands that have nothing to lose. Yes, bigger brands tend to have bigger spends but they also have more stakeholders and red tape. Start-ups can take more risks and adapt to change quickly which makes them ideally suited to succeed in the social landscape.

The Creator Economy is projected to touch the half-trillion-dollar mark in 2027, according to a new Goldman Sachs study 💵💸 See the study here: https://buff.ly/3IgE53r As a Central and Eastern Europe tech company, MOCAPP is strategically navigating this opportunity. Here’s how: 1. Democratization of content creation: The Creator Economy is flattening hierarchies, enabling anyone with a vision to build their audience. MOCAPP champions this inclusivity, connecting diverse creators with brands that echo their ethos, driving authentic engagements that transcend borders 2. Diversified revenue streams: Today’s creators are diversifying beyond traditional ads, exploring merchandise, and gated content. MOCAPP facilitates this exploration, offering a multifaceted platform that supports creators in monetizing their passion in the CEE region and beyond. 3. Micro-entrepreneurs on the rise: Creators are the new entrepreneurs. Our platform backs these trailblazers, providing them with the tools to navigate the influencer marketing segment of the Creator Economy, which is an integral part of this expansive trend. As we gear up for 2027, MOCAPP stands as a beacon in the CEE, fostering a community where creativity is currency, and every content creator can find their market. We’re not just following the trend; we’re shaping it. And that is a promise 😉 #CreatorEconomy #InfluencerMarketing