BoardRoom magazine’s Post

Members loyal to a club long-term are becoming fewer and further between... here's what our experts are saying about BUILDING loyalty through 5 key strategies. https://lnkd.in/g6AUCTyA #MemberLoyalty #MemberRetention

It’s fair to say that most fitness and wellness clubs place most of their focus on new member sign-ups. But here’s a game-changing insight: MEMBER RETENTION might be even more crucial for your brand’s growth and sustainability. Here’s Why: 1. Cost Efficiency: Acquiring new members can cost up to five times more than retaining existing ones. Loyal members provide a stable revenue stream with lower marketing costs.  2. Community Building: Long-term members contribute to a vibrant and supportive community, creating an environment that attracts and retains even more fitness enthusiasts.  3. Revenue Boost: Regular members are more likely to invest in personal training, classes, and other services, significantly boosting your revenue over time.  4. Positive Word of Mouth: Satisfied, long-term members become your brand ambassadors, spreading the word about your gym and bringing in new members through referrals. Statistics Back It Up: - Studies show that increasing retention rates by just 5% can increase profits by 25-95% (Gymdesk, IBISWorld). - Loyal customers are 5 times more likely to repurchase, 5 times more likely to forgive, 7 times more likely to try a new offering, and 4 times more likely to refer (Kentley Insights). Action Steps: - Prioritise personalised member experiences. - Implement loyalty programs and rewards. - Foster a sense of community through events and social activities. - Regularly seek and act on member feedback to continuously improve. Let’s shift the focus from just growing numbers to nurturing lasting relationships. Your members will thank you, and your bottom line will too! We built AFFINITY OS™ (AOS) to not only optimise your member experience but also to automate your entire referral process. I invite you to embark on a transformative journey with AOS. For a limited time, sign up for a free no obligation demo and receive FREE installation, a minimum $7,500 value. Feel free to reach out to me directly or learn more at https://affinityos.com.au/ #FitnessIndustry #FitnessBusiness #MembershipSales #Sales #MemberRetention #CustomerExperience #MemberExperience #FitnessCommunity #BusinessGrowth #AFFINITYOS

Loyal members aren’t guaranteed – but by standing out from the crowd, operators can boost their chances of keeping them for longer. Check out these five bitesize tips for keeping members engaged and addicted to your club.

It's so easy to simply track metrics.   The best organisations track moments.   It’s easy to get caught up in the numbers - attendance rates, class bookings, NPS scores - they’re quantifiable and give a snapshot of your general performance.    But what if those metrics are only telling you part of the story? The best understand that beyond the hard data, it’s the moments that truly matter. Moments like celebrating a member’s first 5K, recognising a personal best, or simply being there with a word of encouragement when someone’s struggling to stay motivated. Someone misses a class, don't beat them up, offer them a free coffee and say "come back soon, we miss you". There could be 1,001 reasons they missed the class and need your support more than ever.   These instances forge emotional connections, build community, and turn casual members into lifelong advocates.   Imagine your gym as more than just a place where people work out - think of it as a community where every achievement, no matter how small, is acknowledged and celebrated.    It’s these softer, often overlooked metrics that create a sense of belonging and keep members loyal.   The gyms that excel are those that not only track when their members show up but also understand why they stay. They invest in the little things - building relationships, recognising milestones, and fostering an environment where every member feels valued. In doing so, they don’t just retain members - they create raving fans who wouldn’t dream of going anywhere else.   So, is your gym just tracking metrics, or are you also tracking the moments that make your members feel truly connected?    It’s these moments that will set you apart and drive lasting success. #rewards #gyms #fitness #fitnessindustry #engagement #loyalty #recognition #memberrewards #creatingculture

New trend lines are emerging, and brands are rethinking how they motivate and educate their teams. From TikTokified keynotes to sleep amenities, explore six innovative ways to modernize company #kickoffs to deliver lasting impact and position your brand for success. 📈 #SKO #AnnualKickoff #WeAreOpusAgency

Loyal members aren’t guaranteed – but by standing out from the crowd, operators can boost their chances of keeping them for longer. Check out these five bitesize tips for keeping members engaged and addicted to your club.

Loyal members aren’t guaranteed – but by standing out from the crowd, operators can boost their chances of keeping them for longer. Check out these five bitesize tips for keeping members engaged and addicted to your club.

Loyal members aren’t guaranteed – but by standing out from the crowd, operators can boost their chances of keeping them for longer. Check out these five bitesize tips for keeping members engaged and addicted to your club.

Loyal members aren’t guaranteed – but by standing out from the crowd, operators can boost their chances of keeping them for longer. Check out these five bitesize tips for keeping members engaged and addicted to your club.

Loyal members aren’t guaranteed – but by standing out from the crowd, operators can boost their chances of keeping them for longer. Check out these five bitesize tips for keeping members engaged and addicted to your club.