Case Study Alert!
Just wrapped up an exciting chat with a Sparkling Wine Brand, strategising to dominate category growth in 2024. 🍾
Despite a slight dip in the category retail sales compared to 2022, we equipped them to navigate game-changing negotiations.💪
Key insights from Stackline's Atlas tool to fortify their position:
1️⃣ Know your category -
- Category decline traced back to an Average Selling Price (ASP) drop.
- Retail Sales down by 13%, but fear not - Unit Sales stood resilient with a mere 1% decline.
- Despite an 11% dip in overall category traffic, conversion rates shot up by a solid 100 basis points.
- ASP took a hit, slipping by 12.5%.
2️⃣ Deals stole the spotlight in 2023 -
- With a staggering 34% surge in promotions.
- Prime Day, PBDD, and BFCM events gave Unit Sales a significant boost.
3️⃣ Prosecco stealing the limelight, pushing Champagne to the sidelines.
- Champagne still tops the keyword charts, but its traffic dipped. Meanwhile, Prosecco, Cava, and Sparkling Wine saw a boost in clicks compared to last year. A noteworthy shift in preferences!" 🍾
🎄 Holiday Insights:
- Christmas reigns supreme for sales, with Week 51 driving a 17% YoY growth.
- December contributes a whopping 21% to the category's annual sales.
Gift-related keywords buzzing (30% of top 20), but retail sales for gift ASINs down by 34%. Time for a makeover!
Brands, pay attention!📝 Gift sets and hampers are the hidden gems. Let's elevate beyond the basic gift box and revolutionize our game! 🎁💼
Exciting news: This Sparkling Wine Brand successfully got Amazon on board with its 2024 vision, addressing AVN concerns. 🌟
Reach out: If you would like to know similar Stackline insights. 🧠
#CategoryGrowth #RetailStrategy #NegotiationInsights #amazon #amazonvendor #amazonlearning #KeywordShifts
Sales @ Blume | Host @ Hearts & Carts
3mo🚀 🚀 🚀 just the beginning!! Shout out to our amazing Cartograph friends for all the support!