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For any emerging #biopharma company seeking to maximize the value of its pipeline asset(s), a robust commercial proposition is essential. In this article (part 1 of a series), we outline why a commercial proposition is critical whether a company intends to commercialize on its own, out-license, or establish partnership(s)...plus we identify the core components. >> https://lnkd.in/eTbkpHsJ Authors Vinay Torani, Tahel Noy, Sam Calderwood, Pankaj Oza #biotech #pharmaceutical #businessdevelopment #strategy

Communicating the Value of Assets to Potential Investors, Part 1 - Blue Matter Consulting

Communicating the Value of Assets to Potential Investors, Part 1 - Blue Matter Consulting

https://bluematterconsulting.com

Mark Bullock

Global Head Medical/Marketing Strategy Oncology and Haematology at Menarini Stemline

3mo

Great read Pankaj. The commercial proposition is so often missed, particularly by smaller companies looking for partners or clinical stage. The only thing that we frequently see is; when a commercial proposition and expectation is done that it is relevant, believable and commercially achievable/viable Not just hugely aspirational!

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