Blue Cross of Idaho’s Post

Looking to add more patients at your concierge medical practice? Marketing is the key to creating the awareness to do just this. Learn more in this post, then contact Content Journey for help.

Looking to add more patients at your concierge medical practice? Marketing is the key to creating the awareness to do just this. Learn more in this post, then contact Content Journey for help.

Marketers of financial services companies that operate in a business to business to consumer (B2B2C) environment – think insurance and wealth management firms who serve clients through financial professionals – are facing new demands and pressures. The business wants to grow while realizing cost savings. Financial professionals want specialized support to grow their practices. And end consumers are increasingly turning to new influencers for advice while demanding personalized experiences. How can marketers keep the customer at the center of their efforts while also supporting the needs of financial professionals and the strategy of their firms? #EY surveyed over 200 chief marketing officers (#CMOs) and senior marketing leaders to identify what separates those who are spearheading marketing for growing organizations from the rest.

Clients are online, researching and seeking trusted advisors. But how do you empower your talented agents to shine on social media? Here's the deal: ✨ Social media-savvy agents are a game-changer for your agency.✨ Here are some Benefits for Your Agents 📍 Local Insurance Experts: Social media lets agents showcase their knowledge and become trusted advisors in your community. Share helpful tips, answer common questions (with disclaimers!), and position them as the go-to resource for all things insurance. 🛜 Networking Champions: It's more than broadcasting! Agents can follow local businesses, insurance influencers, and relevant groups to expand their network and connect with potential clients and industry professionals. Agency Benefits: 🎨 Brand Awareness Boost: Consistent, high-quality content from your team amplifies your agency's reach and builds brand recognition. It's a powerful team effort! 💰 Lead Generation Machine: Social media allows agents to share targeted content, showcase client success stories, and include clear calls to action, attracting new clients directly to your agency. The best part? You don't have to start from scratch! 🤩 Pre-made social media packages can save time, ensure brand consistency, and empower your agents to personalize content for their local audience. Ready to unlock the true potential of your team and agency? Contact me today and let's talk about ways I can help your agents succeed on social media!

Excited to share this insightful eBook on the power of #EmployeeAdvocacy in the health sector! 📚💡 In a world where consumers crave authentic connections, leveraging the voices of healthcare professionals on social media can significantly boost trust, credibility, and engagement. 🌍💫 This eBook dives deep into how social media can enhance visibility, establish thought leadership, and even play a pivotal role in talent acquisition. It emphasizes the importance of authenticity, transparency, and compliance in the health sector. 🏥🔬 At AXA, we resonate with this ethos. As a leading insurance company, we believe in empowering our people to be the face of our brand, fostering a sense of security and progress for our customers. 💼🛡️ Curious? Dive into the full white paper to explore how platforms like Sociabble can revolutionize your digital marketing efforts and enhance your impact in the health sector. 🚀🎯 Remember, in a tech-focused world, humanizing healthcare organizations is crucial. Let's embrace this change together! #HealthcareMarketing #DigitalTransformation 🌐🤝

𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: In today's digital age, online presence is crucial for success. Utilize digital marketing channels such as social media, email campaigns, and targeted advertisements to reach a broader audience. Consider creating informative and engaging content that highlights the advantages of different Medicare plans, helping potential clients make informed decisions. www.iadbrokerage.com #InsuranceAdvisorsDirect #IAD #FMO #CRM #LeadGeneration #SalesFunnel #Insurance #InsuranceAgents #InsuranceAgent #IndependentAgents #Medicare #LifeInsurance #Annuities #HealthInsurance #Health #MedicareAdvantage #MedicareSupplement

🌟 Improve Patient Engagement in Healthcare Marketing 🌟 Patient engagement remains a sizable challenge in healthcare today, prompting providers to seek innovative solutions from creative & marketing teams. Surprisingly, this is largely partly due to a lack of a foundational marketing strategy. Our findings showed that only 28% of providers have a documented content plan, highlighting a significant opportunity for improvement. If your team is grappling with this issue, where should you begin? Explore Lytho's latest article below, offering key insights into the top four strategies for creating a solid marketing plan to send your brands' patient awareness & engagement to new heights. #healthcare #marketing #healthcaremarketers #healthcareproviders #contentstrategy #content #creativeservices #marketing #marketingprofs #patientengagement #marketingstrategy

The NAI Unveils Best Practices for Health Advertising. Key points: 🔹️ Members should consider the type of audience attributes they use to create and target demographic audience segments for tailored advertising. 🔹️ Members should not use any demographic attributes about a consumer, such as race or ethnicity, that would themselves be considered sensitive under applicable laws and regulations, to create demographic audience segments for tailored advertising without obtaining that consumer’s opt-in consent. 🔹️ Members should only use, sell, or share demographic health audience segments to or with healthcare or life science companies. 🔹️ Members should employ reasonable due diligence to help prohibit misuse and abuse of health audience segments by recipients. 🔹️ Members should use reasonable efforts to determine whether a modeled audience segment is large enough to prevent individual members of the audience from being identified with a specific health condition, treatment, or diagnosis. The NAI considers the following modeled audience segment sizes to be adequately large to meet this goal 🔹️Members should conduct due diligence to ensure they collect or receive personal information only from partners who comply with applicable laws and regulations, including required consumer notice and choice. 🔹️When dealing with Health Insurance Portability and Accountability Act (HIPAA) covered data, members should only ingest data used for modeling or region selection in secure environments, in accordance with HIPAA de-identification requirements, and when relying on expert determination, should publicly demonstrate HIPAA compliance, for example, by posting a letter of confirmation of compliance by a trusted third-party statistician. 🔹️ Members should provide transparency into their audience segmentation practices by providing public disclosures of the key criteria used in the modeling or region selection process. 🔹️Members should make reasonable efforts to ensure that marketing materials and segment names clarify that no individual consumer’s health-related information is used to create the segments, and that they are based only on demographic information or region. #dataprotection ##dataprivacy #advertising #privacyFOMO https://lnkd.in/dWv26kyq

Social media management *done right* is the most underrated and overlooked part of your marketing strategy. Social media not only helps connect with local customers, but also visitors in your town by using SEO strategy.  Inquire today and let us help your service based business reach your local clients and potential customers! We service all service-based businesses: We have experience in: Bakeries Restaurants Construction (General Contractors) Beauty (Salons and Med-Spa's) Life insurance  Jewelry stores Resorts + Hotels Chiropractors and more! Message us directly or text us today 407-748-7073 SE HABLA ESPAÑOL #socialmediamarketing #socialmediamanager #socialmediamarketingtips

Marketing Strategies for Reaching and Connecting with Potential NDIS Clients