Blackleaf’s Post

What a ride! Embarc's California State Fair activation wrapped, and I'm still buzzing. We built a dispensary/museum in the middle of the fair and saw thousands and thousands of people pass through over 17 days. What really stayed with me was the crowd's curiosity about cannabis. Attendees wandered in from art exhibits and hypnotist shows to our cannabis education area. They learned about the plant's history, its effects, and could then buy and consume on-site. We’ve never been able to take a customer on a journey like that before. We met folks who'd never considered consuming, asking wide-eyed questions about everything. And seeing older attendees get emotional about cannabis being normalized hit HARD for me. I have to say, our team knocked it out of the park despite the challenges. Stocking enough product for 17 days was trickier than we thought. And our systems got a real, high-volume, rapid fire workout. But we figured it out together, just like we always do. We showed that cannabis can fit right in at mainstream events. And, we did this in collaboration with our partners at Equity Trade Network (we had dinner in SF last night still talking about how surreal that experience was). In a way, it felt like a glimpse into the future. Alas, no time to get sentimental.... To Outside Lands we ride ✌️ Our team is onsite and ready to kick off our 4th year at this event. This is the first time Embarc is taking a more consumer facing role. We've been working up to this moment and I'm incredibly proud and excited. It's going to be a great weekend. Anyone else going to Outside Lands? #cannabis #cannabismarketing #events #marketing #cannabiscommunity

Budtenders are the frontline in cannabis retail. No doubt about that. Today, Jaime from High Buds Club joined Cultivated Media to talk about what she's learned from her community of budtenders in Canada, and the importance of a brand-budtender-brand feedback loop. Watch the full episode: https://lnkd.in/gmBz8xmM #cannabisnews #cannabisindustry

George Jage of MJ Unpacked (coming to Atlantic City this April) recently joined Ganjapreneur for an insightful Q&A about his experience convening cannabis professionals over the past decade, the current fundraising landscape for brands, and more. Here's an excerpt: "If you were looking for an easy road to riches and picked cannabis, you might want to turn around and head back. It is bumpy and filled with pitfalls, but the reward is way beyond what any of us can imagine. Setting aside the opportunity to create wealth, equity, fame or fortune, we are collectively building a brand new industry and changing the world, for the better I believe. That needs to be the core source of your strength." Read the full interview below!

“Staying in the Game” does not mean you are succeeding.  “Working harder” does not mean you are succeeding.  Success is not being a martyr in the cannabis industry. Success is not about greed. Success is a balance between doing what you are passionate about and generating financial security in the present and for future generations. And, Yes! You can create a career or business based on your passion and be financially successful. How to Succeed in the Cannabis Industry isn’t about “staying in the game” or “working harder” it’s about achieving financial success and business growth.  The Regional Cannabis Industry Networking Dinners and Women Cultivating Success Luncheons are designed to facilitate Strategic Networking and Connections. These Signature Events deliver “real world - this is how it works” information from cannabis industry experts with proven success in the industry. No Fluff - No Bullshit! Guests are invited to ask questions and feedback or insights are welcomed. An overlooked and underrated aspect of networking is bringing people together to break bread. Movements are launched, businesses are started and commerce is created when we come together at the table to share a meal. All Signature Events include hors d'oeuvres, dinner (or lunch) and an open bar.  Details and tickets at:   https://lnkd.in/g52WMbrT  #northeasterncannabisindustrynetworkingdinner #cannabisnetworkingevent #womenscannabischamberofcommerce #howtosucceedinthecannabisindustry

🌿✨ Peace and Progress in the Cannabis Industry! ✨🌿 I recently came across this fantastic initiative by Michael Serrano, who is connecting young professionals of color with leading farms and processors in NY to bridge the opportunity gap in our industry. This is such an important step towards inclusivity and equity in cannabis! 🙌 Why does this matter? For starters • The legal cannabis industry generated $25 billion in sales in 2021 and is projected to hit $45.9 billion by 2025 l • Despite the industry’s growth, racial disparities remain stark. Only 19% of cannabis business owners are racial minorities • Women and racial minorities hold just 12.1% of executive positions in the cannabis industry, a decrease from previous years It’s essential for us to push for more diversity in all aspects of this field—from retail and cultivation to research and medical use. By doing so, we ensure that everyone has the opportunity to contribute, innovate, and benefit from this rapidly evolving industry. 🌱 👉 Check out the @nyscannafarmstour Spread the word within your network to support this initiative. Tune in to their podcast to stay informed and engaged with the latest developments in the industry. Together, we can build a more inclusive and equitable future in cannabis. Let’s make sure that everyone who wants to be a part of this industry has the chance to do so! 💚 #CannabisIndustry #DiversityAndInclusion #CannabisCommunity #OpportunityForAll #Innovation #Equity #CannabisTour #NYCannaFarmsTour

🌿📅 Calling all Cannabis Enthusiasts! Get ready to mark your calendars because the cannabis industry is about to kick into high gear. Introducing our Global Events Calendar 2024, your guide to staying in the loop with all things cannabis. From networking opportunities to exploring top industry events, it's all here. March is jam-packed with must-attend events showcasing the latest innovations and trends. Curious about what's on the agenda? Head over to our website and explore our curated calendar: https://hubs.la/Q02nyWQN0. While we may not make it to every event, we always enjoy connecting and engaging with fellow enthusiasts like you. Stay connected with Cannavigia on LinkedIn for updates on where to find us in the coming months. Let's share in the excitement of all that's to come in the world of cannabis. 🌐 👋 We want to hear from you! Which event are you most excited about? Drop a comment below and let us know. #cannavigia #weflowyourgrow #compliancesoftware #cannabiscompliance #cannabistransparency #cannabistraceability #cannabissoftware #cannabisevents #stayconnected

Budtenders, who are on the front lines of consumer interaction, are being left out of key industry conversations. As a marketer in the cannabis space, I make it a point to visit dispensaries during major conferences and events like NECANN and MJBiz. For my own market research, I often ask budtenders if they’re attending or even aware of these events—and more often than not, they have no idea what I'm talking about. 🤔 This highlights a bigger issue in newer cannabis markets. These frontline workers, who play a crucial role in shaping consumer experiences, are missing out on vital opportunities for education, networking, and community building. If we’re not reaching vital people in our community who not only interact with customers but also bring new foot traffic into the door, then who are we really marketing to?

Afternoon, Precious Aibo~ If you're into the wonders of Eclipse + New Moon Energy, I hope you had a satisfying transition into this fresh era of existence. On my end, I reflected on why I offer Brand Marketing Workshops for Cannabis Brands. 4/20 is fast approaching and you more than likely have your pre-planned campaign rolling. As the most important holiday in Cannabis culture, there's massive sales and essential community-building opportunities. Personally, I'm excited to participate in the camaraderie full-throttle for the first time EVER (more on that in a later post). So anyway... What happens AFTER 4/20?? How are you maintaining that momentum of new customers, immaculate deals and unforgettable events? Was this all just a cash grab to capitalize off of the cultural frenzy? What unique experiences did you and your team create to leave a lasting impression? Ya know, what's beyond your special sale prices? And in the end, how are you pouring BACK into the community that showed out for your company? I know, so many questions. Maybe too many. But all of this is worth evaluating for the sake of your brand's name and reputation. Especially when it comes to the values, expectations and trust of Cannabis consumers. I created this Brand Marketing Strategy Workshop to elevate your company into a Trustworthy Brand that takes pride in its responsibility to the Cannabis Community. And we do that by exploring your unique voice, mission and connection to the plant. Then I'll help you decide how to showcase all that greatness with Authentic Content. People want to buy from genuine brands who DO MORE THAN sell cheap weed, products and services. And I'm only interested in helping you if you agree with that. Don't agree? Wanna ad lib about all this? Got questions? Leave 'em in the Comments. And if you want to learn more about my Workshop, hit me in the DMs. ☀ #cannabiscommunity #cannabisculture #cannabisindustry #hempindustry #brandmarketing #marketingconsultation #brandmarketer #fourtwenty #dispensarymarketing

Ready to elevate your Cannabis Cafe's game this 420? 🌿 Dive into our latest blog for 6 proven strategies to host a blazing event that boosts profits and leaves a lasting impression on the cannabis community! Enhance your business today: web.kayapush.com/3J7BGbw #CannabisCulture #BrandAwareness #MarketingStrategy

🏔️✨ Where Cannabis Meets Magic: What’s Your Favorite Event? ✨🏔️ The cannabis world isn’t just about products—it’s about the experiences that shape the way we see this industry. Sometimes, in the mountains, remote farm fields, or the middle of nowhere, truly magical things happen. You meet amazing people, witness innovation firsthand, and get a glimpse into the future of cannabis when the best in the world come together. 🌱💡 One event that’s always had a special place in my heart is The Ego Clash Invitational—a private gathering of 300+ cannabis enthusiasts and innovators from across the globe. It’s where minds meet, where we share knowledge, and where the next great flavors take flight. 🦅🔥 This competition brings together the best rosin makers from around the world to compete in a live judging event that is intense, thrilling, and the fairest competition I’ve ever witnessed. 🌌🏆 The craftsmanship and dedication on display make it one of the most unbelievable spectacles in the cannabis space. Now, I want to hear from YOU! 💬 What’s the most magical cannabis event you’ve ever attended? What made it unforgettable? And what events are you looking forward to in the future? 🎟️🌱 Let’s share the best experiences from our journeys—who knows what inspiration might spark next? ⚡ #CannabisCommunity #CannabisCulture #CannabisEvents #EgoClash #FutureOfCannabis #CannabisNetworking #RosinMasters #LiveJudging #Innovators #FarmToTableCannabis #IndustryGrowth #MagicInTheMountains #OakCanna