Black Vanilla’s Post

For PR pros considering how they can harness AI to improve the way they measure results, this has some very solid ideas.

What PR and communications trends are ahead? 🌍 Being more purpose-driven 🤗 Embrace case studies 👩💻 No escaping AI and lots more! I shared my thoughts with other experts in this Vuelio blog here: https://lnkd.in/envASHyC

Our Conversus NLP and predictive analytics platform was named a winner in PR Hot Tech List. An excerpt: Converseon, a trailblazer in AI technology since 2008, offers Conversus PRISM (Predictive Reputation Intelligence System). PRISM’s “Trusted AI” features and predictive analytics bridge the gap between perception and profit, quantifying reputation’s impact on business outcomes. Through econometric modeling, it predicts future outcomes with 85% confidence. https://lnkd.in/eYwJVqbC

Our Conversus NLP and Predictive Analytics platform was named to PR Daily Hot Tech List. An excerpt. Converseon, a trailblazer in AI technology since 2008, offers Conversus PRISM (Predictive Reputation Intelligence System). PRISM’s “Trusted AI” features and predictive analytics bridge the gap between perception and profit, quantifying reputation’s impact on business outcomes. Through econometric modeling, it predicts future outcomes with 85% confidence

Since our last State of the Press Release Report, we've seen a shift in how pros are leveraging tech like AI. 🤖  Curious to see how your peers are using AI in press release creation? Our new report dives into the latest press release trends across the industry: https://prn.to/2024-sotpr 💬 Let's chat: What are some of the biggest changes you've seen in PR in recent years? #PR #comms #pressrelease #AI #contentmarketing

Since our last State of the Press Release Report, we've seen a shift in how pros are leveraging tech like AI. 🤖  Curious to see how your peers are using AI in press release creation? Our new report dives into the latest press release trends across the industry: https://prn.to/2024-sotpr #PR #comms #pressrelease #AI #contentmarketing

5 ways PR pros want to use AI in the future

For the past 18 months, my focus has shifted significantly towards AI applications, diving deep into the realms of MLOps, prompt engineering and supporting systems around generative AI. I have been able to witness how AI is revolutionising the PR and communication landscape. Our latest Nordic report shows that 88% of PR & communication professionals are already using the power of generative AI, so there is no denying its impact. But here’s the thing: 48% admit to feeling worried about falling behind in their AI skills. But fear not! Mynewsdesk is at the forefront, providing cutting-edge solutions and insights, to make sure you stay ahead. #Mynewsdesk #TrendReport

AI is scary because the more you learn about it, the more it learns about you. But the same is true of romantic partners - and mine cooks us dinner! The integration of AI is pretty much inevitable, so the next step is finding ways to leverage it meaningfully. Here's how we're doing that from a comms perspective:

As we embark on a new year, we can’t help but contemplate the future of PR, particularly with the growing influence of AI… Will it wield the same impact as the preceding year? Exploring this theme, Wildfire’s Alex Warren shares his thoughts for the PR scene, forecasting a future where PR agencies play an increasingly significant role as consultants. While PR professionals will no doubt make use of AI, great PR consultancy will continue to be grounded in genuine, human experiences. Check out Alex’s full insights in this recent article from TechRound and let us know your predictions for the future of PR. https://lnkd.in/ejW-7Svy #AI #PR #consultancy #2024predictions