Biolumina’s Post

Washington DC

Your medical presence online isn't just about information - it's about human connection, real-life experiences and stories. 🩺✍️ This is where PR comes in... and it's a pretty crucial role, especially for a patient-centric approach which builds lasting trust. Numbers might give you the facts, but personal stories breathe life into the narrative. 🗞️ Ever wondered how you can build a strong reputation for your medical establishment, product or service? Have a read of our latest blog post here: https://lnkd.in/eWEa2vKn Taking a look at your PR strategy is important - don't leave out the aspect of PR to help grow relationships, creating trust and for sharing triumphal stories! 💪 #jamprime #medicalpr #buildingtrust #medicalindustry #patientexperience #digitalpr #mediarelations

More from my latest newsletter (have you signed up?). Crisis communications is incredibly underrated as a tool that all companies should have in their SOPs, particularly in these volatile industries such as cannabis and psychedelics. Here's just a quick primer on how to get started with one. #crisiscommunications #cannabisindustry #psychedelics #wellnessindustry #wellnesspr

Really interesting piece from Catherine Dickinson on the topic of psychological pseudoscience and the role that PR professionals have in guiding brands through the fact-fiction divide - worth a read!

We’ve been upping the dosis of our own PR medicine… The cobbler's children have no shoes, and agencies neglet their own brand. We know how it goes. Clients come first. You get busy and deprioritize yourself. But, for the past few months we’ve done something different. We’ve hired ourselves. We’ve set up a team, an account, a monthly budget, a strategy, a plan, weekly updates, etc. Just like we would with a real client. So far it has resulted in +10 stories in media outlets like Forbes, Børsen, Finans, Berlingske, Dansk Markedsføring, and TV2. This PR coverage has not only brought in many exciting inbound leads (12), motivated job applicants (18), and speaking gig opportunities (2), but also helped us experience the benefits of taking our medicine. Point being: Take your own meds. And if you’re an agency, hire yourself. 

Our first newsletter is out! We talk about press releases and crisis communications. Have you subscribed?

Hello 2024! As we kick off the new year let's take a look back at the most popular Commetric analysis posts from the past 12 months. These posts cover a spectrum of events impacting communications in the healthcare, tech, finance, pharma, and energy sectors. Although communication research naturally focuses on the ‘now’ there's immense value in comparing it to the 'previous.' Looking back to benchmark not only deepens your understanding of your current media landscape but also informs your strategic forward communication plan. Here's to leveraging insights from the past for a more informed and successful 2024 comms! #mediaanalytics #mediameasurement #mediainsights https://lnkd.in/eb4S6yMV

Won't it be funny... If we got to see more PR officers in a healthcare organisations than healthcare authorities themselves? 🤔 The world of Healthcare Public Relations is a vast sea consisting of waves ranging from trust-building to data-driven symphonies of market research! 📈 Go through the carousel below to know that PR isn't just a strategy, it is a beautiful thread connecting healthcare with the community. ⚖️ Join me on LinkedIn for more valuable insights and industry updates. Let's connect and grow together!🤝 #healthcareinnovation #futureofhealthcare #publicrelations #healthcareindustry #healthcareupdates

I get asked about career progression in med comms a lot, our blog post gives some advice on how you can help shape and further your career in med comms: https://bit.ly/3Nn3clm #medcomms

👉 64% of people worry journalists and reporters are purposefully trying to mislead (2024 Edelman Trust Barometer). How do you get your message out in this environment? Read more in my article for Ragan Communications and PR Daily: https://lnkd.in/eyNF-35A #employeeadvocacy #internalcommunications #communications #socialmedia #politics #misinformation #disinformation