Billy Yfantis’ Post

𝐓𝐢𝐤𝐓𝐨𝐤 v/s 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐚𝐥 𝐌𝐮𝐬𝐢𝐜 𝐆𝐫𝐨𝐮𝐩: Do you know what’s happening? 🤔 TikTok, the popular social media platform, and Universal Music Group (UMG), one of the largest music companies globally that has released songs of artists like Taylor Swift, Drake, and Ariana Grande have found themselves in a big clash. On 30th January, UMG published an open letter to the artist and songwriter community sharing “𝐖𝐇𝐘 𝐖𝐄 𝐌𝐔𝐒𝐓 𝐂𝐀𝐋𝐋 𝐓𝐈𝐌𝐄 𝐎𝐔𝐓 𝐎𝐍 𝐓𝐈𝐊𝐓𝐎𝐊”. As the contract between TikTok and UMG was ending on 31st January 2024, UMG requested TikTok’s attention on few critical issues: 1️⃣ Appropriate compensation for their artists and songwriters,  2️⃣ Protecting human artists from the harmful effects of AI,  3️⃣ Online safety for TikTok’s users. Upon inability to get a proper response from TikTok, UMG has now started removing their label’s songs from the platform. 👇 𝐊𝐚𝐢𝐳𝐈𝐧'𝐬 𝐭𝐚𝐤𝐞: We feel the concerns raised by UMG are fair and require proper action from TikTok which it failed to undertake. Is this a power play, or a fight for artist rights? What is your take on this? Let us know your thoughts in the comments below! Follow KaizIn for more such industry updates. #kaizin #tiktokvsuniversal #trendingnews #linkedinmarketing #tiktok

💔 After Universal Music Group's breakup with TikTok, the removal of many popular songs left a void on the platform – the struggle is real when it comes to fair monetization for all parties. When the news hit that TikTok and UMG could not come to a new agreement for licensing the music, the label pulled its songs from the TikTok music library – goodbye Drake, Taylor Swift, Olivia Rodrigo… 💡 What does this mean for the influencer community on TikTok? Influencer content often relies on the emotional connection and familiarity that mainstream music brings. This change threw a big curveball at influencers, with so many songs vanishing and videos silenced, much of their content creativity has been stripped… Over the past few years, TikTok has arisen as the preferred platform amongst many influencers and musicians due to its ability to skyrocket anyone's content, but amidst this music crisis, will TikTok start losing its loyal audience to Reels? 💡 Is there a silver lining? Music lovers, notability Taylor Swift fans, are finding ways over this hurdle by re-uploading snippets of songs, adjusting pitch, or slowing them down. The void left by UMG also presents an opportunity for emerging artists to gain exposure and recognition on a global scale. TikTok is actively encouraging its user base and creators to incorporate independent tracks into their videos, signifying the importance of community and supporting rising stars in the creative industry. However, if AI tools that generate non-copyrightable sounds gain more popularity, independent artists may struggle to come up on top. Let us know your thoughts in the comments below⬇️ #umg #taylorswift #tiktok #influencermarketing #creatoreconomy

Are your current music PR efforts truly revolutionary 🚀 and moving the needle? 🎯 #MusicMarketing #BreakingBoundaries PR Ideas: 1. Leverage influential music TikTok creators for guerrilla-style promotion 2. Partner with niche online communities related to your genre 3. Explore uncharted PR opportunities in the metaverse

No more music on TikTok and I am mad. Universal Music Group (UMG) has decided to end negotiations with TikTok. 📅 The current agreement expires today, January 31, and there will be no renewal or a new deal. This means that songs from artists, including iconic names like Taylor Swift, the Beatles, Bob Dylan, Elton John, and U2, among others, will no longer be available to TikTok users starting tomorrow. This will impact the music marketing and creator strategies on this platform. And why is this happening? UMG highlights three crucial points in the negotiations: 👉🏻 fair compensation for artists and composers 👉🏻 protection against harmful effects of Artificial Intelligence 👉🏻 online safety for TikTok users. The record label emphasizes that TikTok's success has been built on the music of their artists, a key point for promotional strategies. They criticize the lack of fair recognition from TikTok, which is trying to build a business based on music without adequately paying for it. TikTok has responded by regretting UMG's decision, accusing them of prioritizing greed over the interests of artists and composers. 🤷♂️ What do you think? #tiktok #influencers #contentcreation

🎵📈 **Did you know?** TikTok's tunes are not just catchy; they're influential! A recent study reveals that two-thirds of TikTok enthusiasts are inclined to explore songs on streaming platforms after encountering them on TikTok. This trend is especially pronounced among millennials and Gen Z, marking a significant shift in music discovery and consumption habits. Here's why this matters: - **Music Discovery**: TikTok serves as a pivotal platform for new music discovery, shaping the playlists of a digital-first audience. - **Cross-Platform Influence**: The app's impact extends beyond its own borders, driving traffic to music streaming services. - **Cultural Shifts**: This phenomenon reflects broader cultural shifts, where social media platforms significantly influence entertainment choices. This insight opens up discussions on how music marketers and artists can leverage TikTok's viral potential to amplify their reach and engagement. 🚀 What's your take on this trend? Have you discovered any favorite tracks through TikTok lately? Let's chat in the comments! 🎶💬 --- #TikTok #MusicDiscovery #StreamingServices #Millennials #GenZ #DigitalMarketing #SocialMediaTrends #EntertainmentIndustry #CulturalShift #ViralMusic

Client “ I think we should start using Tik Tok ads” Me “Why” Client “I've heard they work really well for other music promoters” I am all for testing alternative platforms. But his target audience is: - Men & Women 45 + - Limited to specific geographical areas in the UK - Limited to specific music genres Also they provide: - Limited creative assets - Minimal budget My advice for this client is to further invest in Meta to increase advertising success. Whilst it’s not easy to manage expectations of clients, it’s absolutely essential! #metaads #facebookads #facebookadsmanager

𝐓𝐢𝐤𝐓𝐨𝐤 𝐯𝐬. 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐚𝐥: 𝐔𝐬𝐞𝐫 𝐁𝐚𝐜𝐤𝐥𝐚𝐬𝐡 𝐚𝐧𝐝 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦'𝐬 𝐂𝐡𝐚𝐧𝐜𝐞? Users express dissatisfaction as Universal Music Group (UMG) and TikTok face contractual disputes, resulting in the removal of UMG songs, including those by major artists like Taylor Swift. This has sparked frustration, with nearly 50% of social media mentions displaying a negative sentiment, revealing widespread discontent. SAMY Alliance's analysis highlights potential disruptions in user behavior, considering that users spend an average of 52 minutes daily on the app. Prominent artists such as Taylor Swift, Bad Bunny, and others, along with content creators, voice disappointment over the new restrictions. The discussion shifts to the possibility of Instagram Reels benefiting from this situation. Some affected artists have created covers to replace UMG songs on TikTok, gaining attention. While TikTok maintains its leadership, there is speculation about a potential decrease in activity as users explore alternatives on other platforms. Brands are encouraged to stay vigilant and adapt to potential shifts in user behavior. Despite creativity emerging as a response, uncertainties persist regarding the long-term impact on TikTok and the potential opportunity for Instagram Reels. #TikTok #UMG #InstagramReels #SocialMedia

TikTok announced the launch of Fan Spotlight, a brand new artist-first feature, with an activation by global superstar Billie Eilish to celebrate the release of her new album, HIT ME HARD AND SOFT. Fan Spotlight is a new artist-first feature which allows artists to showcase their favourite fan videos on their music tab. ➡️ Up to five of their favourite fan videos can be showcased at a time, by 'pinning' them to the top of their music tab as a 'Fan Spotlight'. ➡️ The creator will receive a notification if their video is chosen by the artist. ➡️ The video will remain pinned for up to 7 days, after which the artist can choose to pin new fan videos. This feature provides artists with a valuable opportunity to deepen their connection with fans and foster a vibrant, interactive community. This not only enhances the fans' experience but also encourages more user-generated content, amplifying the artist's presence on the platform. Researched by: Drishti Mehta Picture Credits: TikTok #TikTok #MusicIndustry #MusicMarketing #BillieEilish #TikTokMarketing

As TikTok and Universal Music Group (UMG) continue negotiations to agree on a compensation framework for music royalties on the platform, yesterday reports started to emerge that some tracks from non-UMG artists, such as Adele and Harry Styles, are being removed from TikTok if they are part of UMG's publishing catalogue. In the meantime, music companies and artists have started looking for alternatives to maintain vital connections with fans. Instagram Reels, with its estimated 1.8 billion monthly active users (0.3 billion more than TikTok) stands out as a competitive platform for engagement and revenue generation in the short-form video space. To see where opportunities lie for the use of music in Reels campaigns, our client round. has analysed over 30,000 Reels posts, as well as data from over 200 campaigns that the team executed in 2023. Here are some of the trends Round identified: • Old vs new: Catalogue releases made up over half of all trending tracks on Reels, presenting an opportunity for label marketing managers to create viral Reels campaigns driven by tracks that are widely known and loved by the public. • Most popular genres: Pop (36%) and dance (26%) are the dominant music genres trending on Reels. Instrumental and film soundtrack audios account for nearly half of trending audios. • Communities on Reels vs individuals on TikTok: There is a strong emphasis on community on Instagram, with 10x more music being shared on Reels than on TikTok’s 'For You' page. • Fan interaction thrives on Reels: Followers are 5x more likely to interact with content on Instagram than TikTok. The platform is more than just a stage for content consumption, with engaged audiences interacting and creating dedicated fandom communities driven by their passions. Read the full findings in Round’s Instagram Reels Playbook here: https://lnkd.in/eNkS-zks #Instagram #Reels #TikTok #socialmedia #influencers #music #TikTokvsUMG

This! 👇🏻 Whether among Hispanics 18+, 18-34, 35-49, or 50+, radio's monthly reach, ranging from 91-97%, is far ahead of ad-supported YouTube Music (35-47%), Spotify (10-23%), Pandora (17-27%), or Amazon Music (11-13%). The report also cites Edison's “Share of Ear” figures showing that among the Hispanic 18+ demo, radio leads in share of time spent listening to ad-supported audio sources with 58%, far ahead of podcasts' 24%.