billups’ Post

Great to be back at PAX this year! It was fantastic to see brands embracing the gaming culture and finding creative ways to engage with fans. A special shoutout to Aussie Broadband for their incredible F1 racing activation, which added a whole new level of competition. (I failed to make pole. Guess I need to practise for next year) I'm also sharing a blast from the past with a classic TV spot for Actua Tennis (1998) from Hey Hey It's Saturday. It’s a reminder of how game ads have evolved and the importance of connecting with the right audiences at every touchpoint. Sports fans are a prime example of engaged, valuable audiences—whether through game sponsorships or sports-related activations, they drive meaningful impact for brands. Genius Sports understands this well, leveraging sports audiences to bring brands closer to their most passionate fans. If you want to learn how we can help you reach these audiences across all channels, would love to talk about how we can help you and your brands further push boundaries in the gaming and sports space. Check out the clip, and let’s keep the conversation going would love to see some more great examples! #PAX2024 #GamingAds #Throwback #ActuaTennis #AussieBroadband #redbull #GamingMarketing #RetroGaming #GeniusSports #AudienceTargeting #samsung #MSI #LG #Garnier #YKM Learn more below: https://lnkd.in/d4kAXaqf https://lnkd.in/dEMyYZQg

Are the Olympics nothing more than a media spectacle? Some Financial Times readers think so, but most don’t. In the latest FT Audience Barometer survey, we found that more than two thirds of readers see the Olympics as a celebration of human potential and believe that top-tier games sponsorship still offers a way to connect meaningfully with audiences. Explore the full findings in our latest FT Audience Barometer survey ↓ https://lnkd.in/eCShzFhG #FinancialTimes #AudienceBarometer

Our EVP, Global Growth & Partnerships Aida Andersson and CEO Max Proctor are heading to Advertising Week New York 2024! 🚀 They’re looking forward to diving into the latest advancements in advertising and exploring how innovative brands can leverage gaming to elevate their advertising strategies.🎮 If you're attending and interested in exploring how gaming can transform your brand's approach, don’t hesitate to reach out and connect! #AdvertisingWeekNYC #GamingInAdvertising #InnovativeBrands #BusinessDevelopment

Let’s level up together because Sportskred Solutions is gearing up for #gamescom Cologne, Germany 2024! Jerome and I will be at the trade business areas, ready to initiate some talks and power upon the following, please drop us a note and meet: #socialmediatech #creatorcommunity #influencermarketing #gamingandesports #ambassadormarketingtech #brandpartnerships #audienceengagement #employeeadvocacy #sportstech

Future of Basketball Courts? Only with an interactive floor! NBA tested the new LED interactive floor in their NBA All-Star event in February. The floor can dynamically change depending on the movement of players and augment the experience of the game. Also, you can play the replays, stats, and commercials directly on the court without the need for an LED Cube. Let's connect and explore the Immersive World together with YORD! 🎬:  National Basketball Association (NBA) This post is part of the Future of Immersive Tech series. Check out my profile & 🔔 for more! #NBA #LED #Interactive #floor #metaverse

18 million people in the UK have hearing issues that subtitling helps Not 12 million, but 18 million: why the number of people classed as having hearing loss in the UK has increased - RNID https://lnkd.in/eatJ-nXp Four out of five viewers aged 18-25 said they use subtitles all or part of the time, Stagetext's figures said. Young viewers prefer TV subtitles, research suggests - https://lnkd.in/eUButDYk Only 20% of UK commercials have subtitles according to our toggle data Using Clearcast Delivery it costs £200 and takes on average 2hrs to subtitle and deliver. We use one of the UKs biggest subtitling providers who subtitle 1000’s of hours of long form (incl Live) programming each week.   Please keep up the good fight, this is really important. 

The Financial Times recently unpacked how young people’s interest in watching sporting events is waning, threatening a business model built on broadcasting rights. According to recent data, one key driving factor is the desire for more personalised and interactive experiences. That’s why the gaming industry is actively reshaping sports engagement, particularly among Gen Z 📰 Several sports leagues and brands have seized this opportunity by entering the gaming market, in order to sustain their influence and foster community engagement around sports fandom with a new audience. 🥅 Read all about this evolving landscape of sports engagement here👇 https://lnkd.in/dPgPgP9Z #InteractiveGaming #SportsEngagement #GenZ

Introducing RFLX Experiential! 🕹🚀   Gaming isn't just about playing, it's about experiencing. With our new Experiential service, we're tapping into the power of experiential marketing to forge connections between players and the games they love.   Whether it's through interactive events or virtual experiences, Experiential brings your favorite games to life in ways you've never imagined.   #Experiential #GamingExperience #GamingIndustry #ImmersiveExperiences

Did you know that brands that align themselves with events like the Summer Games see a 𝟰𝟵% I̠n̠c̠r̠e̠a̠s̠e̠ in 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆? Learn more here or reach out to me today: https://lnkd.in/gnqrGHEN #LifeatCox #CoxMedia #TVAdvertising #CableTVSportsMarketing #SportsMarketing #SportsAdvertising

To wrap up my time SXSW with the UK Advertising I wanted to share with you some of my key takeaways from my fun and insightful conversation with Charles Hambro and Jonny Shaw about the rise of gaming culture. 🎯 New Engagement Habits --> change in consumption behaviour --> from passive watching vs. active participation --> generational fandom 📈 Unstoppable Growth --> 3.3 billion active gamers in the world --> 69% of genz's watch esports --> 640 million esports fans by 2025 💰 Disrupting Monetisation --> community co-creation process --> rise of the creator's economy --> accessible to all, everywhere [photo credit] Arica Kress, it was awesome to spend time. Have fun tomorrow, and cursh it. #sxsw #beyondgameplay #gaming