Are AI ambassadors making life easier for real-life talent and the brands that want to hire them? Our CMO Becky Owen spoke to Vogue Business about how digital ambassadors could perpetuate the stereotypes that fashion has long tried to shy away from: “If you are getting a body double, are you actually airbrushing yourself? Are you creating an imperfectly perfect version of yourself? It won’t have any of your stretch marks or dry skin patches. That is pushing us into a world that we don’t want to be.” Read the full story below. #AI #CreatorEconomy #technology
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First for Vogue Business: I wrote about the growing popularity of digital celebrities, thanks to technologies like 3D scanning and, now, generative AI, as well as what beauty & fashion brands should know before hiring them. British singer FKA twigs, supermodel Eva Herzigová and Kpop star Mark Tuan have all said or already created digital twins of themselves, in partnership with tech companies. When it comes to fantasy-like marketing campaigns, digital talents can save time and achieve what real-world celebrities couldn't. But there are also legal and ethical considerations that experts cautioned brands to consider beforehand, from data security to perpetuating stereotypes. https://lnkd.in/gPfWyZXT
What brands should know before hiring a digital celebrity
voguebusiness.com
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Shining the spotlight on changemaker Nyome Nicholas-Williams in Dove ‘s powerful campaign “The Code” One of the biggest threats to the representation of real beauty is AI, predicted to be 90% of the content online by 2026. AI-generated content perpetuates unrealistic beauty standards and lacks representation, and even when women and girls know the images are fake or AI-generated, 1 in 3 feel pressure to alter their appearance when exposed to these visual representations. @Dove’s “The Code” campaign reflects on the fact that AI, like any new technology, has the power to become whatever we want it to be, it’s up to us. AI can mirror the societal biases we have towards women’s representation, but it also can learn to become more diverse and inclusive. The campaign does this by showcasing the irreversible change Dove has already made even for AI, creating a universal code for changing beauty. Let’s #keepbeautyreal... Even in AI. Head to Dove.com/KeepBeautyReal to find out more. #KeepBeautyReal #LetsChangeBeauty #DoveSelfEsteemProject #Dove #representation #Talentmanagement #diversityandinclusion #aibeauty
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This is why authenticity is more valuable than ever. 20 years after launching its Real Beauty campaign, Dove renewed its commitment to never use AI to represent real women in its ads. In its most recent campaign, Dove predicted that 90% of online content will be AI-generated by 2025. The increased use of AI is reshaping conventional beauty standards through media, filters, and other digital enhancements. Therefore, at this time where authenticity has become more critical than ever, establishing an emotional connection with every member of the audience is essential. True beauty lies in diversity. #authenticity #ai #marketing
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Business Development Manager – an experienced software solutions provider for any sphere of business | Java | React | Angular
💄 Beauty is a sensitive topic, especially when it comes to augmentations via technology. I am thrilled to see Dove taking a bold stand against the use of AI to represent real people in its advertising materials. In today's digital age where AI technology is becoming increasingly prevalent, Dove's commitment to transparency and authenticity is truly commendable. Alessandro Manfredi, Chief Marketing Officer at Dove, encapsulates the brand's commitment perfectly when he emphasizes the importance of women deciding what real beauty looks like, not algorithms. By pledging to never use AI in its communications, Dove is taking a crucial step towards creating a reality where beauty is a source of happiness, not anxiety, for every woman and girl. 👩👩👧 #beauty #ai #technology
We won’t use AI to represent people: Dove takes real beauty campaign to new heights - Global Cosmetics News
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Transformation, Products & Technology | Connecting Ideas | Driving Marketing Transformation with Data and AI | Media | MBA
Dove is shaking things up once more! Their latest idea and campaign execution are spot-on. Did you know, according to Dove's Global State of Beauty report, half of women with low body esteem would trade a year or more of their lives to reach their ideal appearance or body size? (Check it out here: https://lnkd.in/d-sTYbSH) It's mind-blowing! But Dove didn't stop there. In today's world full of AI, it's super important to understand the biases that might affect those Gen AI tools. That's why they've come up with the Real Beauty Prompt Playbook. It's a cool guide (https://lnkd.in/dfAcKnfC) with easy tips on creating images that really represent true beauty across popular AI platforms. So nice to see advertising like this. Nice one Dove! 🌟👏 #RealBeauty #InclusiveAI
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This week, Dove marked 20 years of its "Real Beauty" campaign by challenging the use of AI in advertising. Their latest initiative, "The Code", tackles the distortion of beauty images through AI, reinforcing their stance by pledging never to use AI to create or alter images of women. In a recent global study, Dove found that 39% of women feel pressured to modify their appearance due to the unrealistic images propagated online, many of which are AI-generated. This insight led to the creation of the Real Beauty Prompt Guidelines, aimed at ensuring AI tools promote a diverse and realistic portrayal of beauty. The discourse around AI in marketing is intensifying. With predictions that AI could soon replace many traditional marketing roles, Dove’s stance is a beacon for brands prioritising real human experiences over technological allure. What are your thoughts on AI's role in marketing? #RealBeauty #Dove #EthicalAI
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More and more #brands across fashion, cosmetics, and entertainment are drawing the line on AI use in #ads. Why? Because at the end of the day, human needs human. 🤝 We're not against #AI; in fact, we believe it's a fantastic aid for everyday tasks. But when it comes to connecting, inspiring, and truly understanding our needs, it shouldn't be the main showrunner. 💡 Source for the discussion on brands restricting AI in marketing: Asa Hiken, "5 Brands Restricting AI in Their Marketing," published by Ad Age on April 19, 2024. #MarketingFuture #MarketingNews #HumanCenteredMarketing #Advertising #Branding #HumanConnection
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Recently, SheerLuxe introduced "Reem," an AI "fashion and lifestyle editor," to its 465k+ social media following. Intended to showcase innovation, it instead sparked backlash for perceived tokenism - creating an AI of Middle Eastern appearance without hiring a real person of colour. This raises essential questions about diversity and AI's role in industries reliant on human creativity. 👉🏽 Authentic Representation vs. AI Substitutes Creating Reem without employing a real individual of Middle Eastern heritage can undermine authentic representation. Companies need to make sure their actions align with their values. This shows the necessity for more diversity in teams, especially at the decision-making level. 👉🏽 Economic Implications and Job Displacement AI should assist us, not replace us. Let AI handle the admin, freeing us to focus on the creative work that relies on human interaction, emotion, and experience - things AI just can’t replicate. 👉🏽 The Need for Transparency SheerLuxe could have avoided much of the backlash with greater transparency about Reem's development and purpose. Clear communication about the AI's role and limitations is crucial. A more thorough explanation of how Reem compliments rather than replaces human efforts might have reduced negative reactions. 👉🏽 Broader Implications for AI in Media and Fashion This situation highlights the bigger picture of diversity and AI in media and fashion. The industry needs to talk openly about AI's ethical and societal impacts. Innovation is great, but it needs to go hand in hand with ethical considerations and a commitment to real, human-centred progress. As we navigate AI's evolving landscape in creative industries, let's prioritise ethical practices and genuine inclusivity. By being transparent and using AI to support human efforts, we can create a future where AI works for us, not against us. What are your thoughts on Reem? #AI #Innovation #Diversity #EthicalAI #EqualityInMedia #RepresentationMatters #FutureOfWork https://lnkd.in/eTkdutqM
SheerLuxe defends use of AI influencer Reem
bbc.co.uk
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Embodying the values, trends and preferences of modern society. Aitana, Spain's first AI model It's a smart move on the agencies part, and now brands are queuing to get their own brand ambassador that can never fall out with them, age or sour. Read more here:https://lnkd.in/ebXnjGFf #AI #ArtificialIntelligence #BrandAmbassador #Innovation #DigitalTransformation #TechTrends #AIModel #ModernSociety #BrandStrategy #SpainTech #FutureOfWork #DigitalMarketing #AIinBusiness #TechnologyNews #BrandManagement
Meet Spain's first AI model who earns up to €10,000 a month
euronews.com
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