Billion Dollar Boy’s Post

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Could TikTok’s bet on social on commerce insulate it against the threat of a US ban? Here's what our Europe CEO and Co-Founder Thomas Walters told The Drum: “If more brands, creators and businesses start to benefit more from the platform, TikTok could rally more support for their fight against the ban, which could be a potential strategy." Catch the deep dive into leveraging social commerce as a strategy against a #TikTokBan, link in comments.

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