Could TikTok’s bet on social on commerce insulate it against the threat of a US ban? Here's what our Europe CEO and Co-Founder Thomas Walters told The Drum: “If more brands, creators and businesses start to benefit more from the platform, TikTok could rally more support for their fight against the ban, which could be a potential strategy." Catch the deep dive into leveraging social commerce as a strategy against a #TikTokBan, link in comments.
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How to Make Money On TikTok in 2023 In the ever-evolving landscape of social media,TikTok has emerged as a powerhouse for content creators and entrepreneurs looking to monetize their skills. As we delve into the strategies that will set you on the path to financial success on TikTok in 2023, be prepared to witness the transformation of your passion into a lucrative venture. The Future of TikTok Monetization: Adapting to Changes As TikTok continues to evolve, so do its monetization features. Stay informed about platform updates and adapt your strategy accordingly. Being flexible and proactive in embracing new features ensures that you remain at the forefront of the TikTok monetization landscape. More Read == https://bit.ly/3GKB1eR https://bit.ly/3GKB1eR
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I help businesses leverage content to build their brands | Youtube | Instagram | Co-Founder at myCreationlab
TikTok banned in the US? US President Biden passed a law that requires ByteDance, the Chinese company that owns TikTok, to sell the app to a US buyer within a year. If no sale happens, TikTok would be banned. ByteDance has publicly denied them. In fact, they've stated they would rather shut down TikTok in the US than sell it Major Impacts on Creators and Business: 1. Loss of audience they've built on the Platform. 2. Loss of Monetization features like the Creator Fund and Creator Marketplace. What Creators and Businesses Can Do? 1. Diversify Content on different social media platforms and reduce dependency. 2. Build an Email List: Maintain direct communication. 3. Optimize the Website and apply SEO strategies to drive organic traffic. #SocialMediaStrategy #ContentDiversification #AudienceEngagement #ContentCreation
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Here's how a friend, a long-time client, doubled his revenue in the past 30 days with TikTok creators. ⤵ People aren't kidding when they're calling TikTok a blue ocean. Plus, choosing influential creators has never been easier—you can see how much they've generated in affiliate revenue. Here's the game changer: TikTok's Shop feature directly integrates products into content, making impulse buys a snap. The key strategy is to focus on creators who align with your brand's values and aesthetics. Authenticity translates to sales. Engage and incentivize: Encourage creators with bonuses for top performance. A win-win drives more effort and creativity. Need help getting this all set up? Feel free to send me a DM.
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Is this the end of TikTok as we know it? Creators and Marketers are actively preparing for the TikTok Ban in the U.S. This shift in the digital landscape will greatly affect 170 million users and a $24 billion economy. To prepare for the ban, they are maximizing their presence on TikTok before the ban, diversifying across other platforms, and developing new contingency plans. Between now and the ban, there's a lot of money to be made on the platform – especially with brands doubling down on their strategy around TikTok shop. Creators and marketers are considering using other short-form video platforms, like YouTube shorts, Reels, and Amazon Inspire, to secure brand usernames and experiment with content diversification to adapt to evolving consumer trends.
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Founder & CEO of Gen Z VCs | Forbes 30 Under 30, 2023 & 2022 LinkedIn Top Voice | Gen Z Speaker & Creator (200K) | Oxford
The TikTok ban was approved by the Senate yesterday, and will soon be passed by President Biden as well. 3 things brands need to know who have presence on the app / are trying to future-proof their socials: 1⃣ This ban isn't going to happen overnight... Bytedance is expected to fight back in court. Analysts predict this process could take YEARS, so no sense in packing up just yet. 2⃣ Bytedance COULD sell their stake in the app, in which TikTok would stay alive, but another company could take control. However, they could turn off monetization in the way creators know it... increasing reliance on brand partners and brand deals. 3⃣ In any case, Meta (Instagram) and YouTube will be big winners here. Creators have been trying to convert their TikTok audiences to other platforms for the past year in earnest since the initial ban was announced, and brands should be doing the same. Luckily, many brands already have an IG presence at the very least. -- There are 7 million businesses on TikTok, and the app contributes $24B to the U.S. economy annually. Banning the app will cause harm to millions of creators as well who have spent years building up an audience and core source of income, causing detrimental harm to the broader creator economy. I see an opportunity for brands to support creators in creative ways in the wake of a TikTok ban... it'll be interesting to see who is the first to put something together, tying in current events while empathizing with creators in a way that resonates with young people watching this in real-time ❤️ What do you think of the ban & potential outcomes here, especially for brands? #tiktokban #tiktok #brandmarketing #creatoreconomy #creators #businessnews #currentevents
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Potential ban of TikTok? Just another day in the life for marketers. 🙃 But in all seriousness, President Biden’s signature of a bill that would force ByteDance (TikTok’s parent company) to sell the platform or face a ban in the US is a serious action against the social media platform. So what does this potential ban of TikTok mean for brands and creators? Get our Founder and CEO, Pierre-Loïc Assayag’s, two cents on the matter: https://bit.ly/4aOJafP #tiktok #socialmedia #influencermarketing
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Whether or not TikTok gets banned, marketers can learn some important lessons about how to diversify their portfolio of marketing assets. Managed assets like social media platforms are vulnerable to things like: ✅ The impulses of platform leadership ✅ Economic troubles and failure ✅ Market or consumer trends ✅ Legislation By prioritizing owned assets like websites and blogs, brands build equity that can't be stripped away by third-party decisions. Check out RJ Licata's latest piece about this for MarTech. Link is in the comments. #tiktok #marketing #OAO
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The What: 📊 Shifting Revenue Streams in the Creator Economy - Understand the evolving landscape of content monetization as creators pivot from TikTok to YouTube and Instagram due to potential regulatory changes and platform uncertainties. The Why: 🔍 The Impact of Potential TikTok Ban - With concerns over a possible TikTok ban in the U.S., creators are exploring alternative platforms to secure their revenue streams. This shift is driven by the need to mitigate risks associated with platform instability and regulatory actions. The How: 🔧 Adapting to New Platforms and Tools - Identify new monetization strategies and platforms that offer stability and growth potential. Embrace tools and techniques that help maintain and enhance revenue generation, ensuring a diversified and resilient income stream amidst industry changes. Unlock the secrets to mastering short-form video marketing and distribution and more in our link-in-bio. Dive into our latest strategies, platform insights, and news you don't want to miss. #socialmedia #marketing #digitalmarketing #platformdiversification #tiktok #youtube #twitter #brandvisibility #engagement #supercreator #supercreatorai
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Raising seed 🌱 Eco-system builder 🌎 Influencer marketing, social commerce & UGC 📸 loves being bullish 🎯
TIKTOK UPDATE!! TikTok is trying to make all posts shoppable - not just TikTok Shop tagged items. The new feature being tasted uses tech to automatically identify products in the video and pushes ‘similar products’ to the user. We already have TikTok Shop, where only approved creators can tag and sell products and receive commission. Cool, but what does this mean? If your business is on TTS, you can receive more sales and exposure through this feature 💸 Social media is evolving into a super powerful search & commerce tool, it's not just a platform for 'teenagers and dancing videos'.
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TikTok has been at the center of global debates and regulatory scrutiny, and its future is uncertain. With the potential for significant changes on the horizon, businesses relying on TikTok for marketing are left wondering what’s next. How are you preparing for the potential shifts in the social media landscape? Do you think TikTok’s troubles will reshape the future of digital marketing? Join the conversation and share your thoughts. Read more here: https://lnkd.in/gHVmbsTM to dive into the current events surrounding TikTok and what they could mean for the future. #DigitalMarketing #SocialMedia #TikTok #MarketingStrategy #BusinessImpact #DanLConsulting
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https://www.thedrum.com/news/2024/06/27/could-tiktok-s-big-bet-commerce-insulate-the-platform-against-the-threat-us-ban