Billion Dollar Boy’s Post

"LGBTQ+ designers bring a wealth of diverse experiences and perspectives to the table, which naturally leads to more inclusive design solutions. They’re often more inclined to challenge the status quo and question established design conventions, which can really drive innovation in the field." As we wrap up Pride month we sat down with San Francisco Principal Enrique Sánchez to discuss how LGBTQ+ designers are changing the industry, how firms can support the queer community, and the importance of allies. #Pride #Design #LGBTQIAVoices

New data from the Human Rights Campaign Foundation reveals that over 75% of LGBTQ+ adults would view companies less favorably if they roll back diversity, equity, and inclusion (DEI) initiatives. This backlash could significantly impact where LGBTQ+ individuals choose to work and spend their money. With Gen Z and the LGBTQ+ community holding substantial economic power, it’s crucial for companies to maintain their DEI commitments to retain top talent and consumer loyalty. 🌈💼 #LGBTQ #DEI #Diversity #Inclusion #Equity #WorkplaceCulture

As we march to Pride season, some reminders from a recent study that showed the vast majority of consumers support LGBTQ issues, LGBTQ inclusive marketing, and will walk away from brands that back down on LGBTQ marketing. - 77% of the general population are comfortable with gay and lesbian representation in ads. - 74% of the general population are comfortable with transgender representation in ads. - Seven in 10 consumers show greater motivation or neutral support brands that take LGBTQ+ marketing efforts. Its not controversial to the vast majority. - For every consumer supporting brands that back down from LGBTQ+ advertising, there are 1.8 consumers who would withdraw support from brands that acquiesce to anti-LGBTQ+ attacks. (Back down and loose) - Consumers are twice as likely to withdraw support for a brand that scales back its LGBTQ+ advertising due to criticism, with women being 40% more likely than men to withdraw their support (Loose especially with women) https://lnkd.in/eg42KqiX

It was great to lead the Route team in this discussion yesterday covering the importance of representation for all groups in advertising and the value that this thinking gives to business. Some really good debate about the importance of language and context in society, and also in activation when considering things like key word strategy through to linear TV ad placement. Really important topics that are the backbone of planning on a daily basis.

In celebration of Pride Month, we're sharing with you the Synergy – YouGov insights among the LGBTQ+ community’s engagement with brands and advertisements. Over 4 in 10 of those who identify themselves as LGBTQ are more likely to engage with advertisements that are tailored for them. This insight highlights the opportunity for brands to connect meaningfully with the LGBTQ+ community through advertising and/or campaigns aligned with their attitudes and needs. In what ways can brands ensure their advertisements are inclusive to the LGBTQ community? Find out more about YouGov Profiles today! https://lnkd.in/gaEeZUC8 #Synergy #YouGov #consumerinsights #LGBTQ #brands #advertising

Activism and progress towards equality have always been at the heart of the LGBTQ+ movement, and yet when it comes to the telling of LGBTQ+ history, important stories remain untold. Stories which tell us of defining moments made possible by Black, brown, and transgender LGBTQ+ activists fighting for their liberation. Their histories have been whitewashed out of much of LGBTQ+ history. It is time we reclaim queer history and tell their stories. It is their histories which tell us stories of LGBTQ+ pioneers, disruptors, activists, innovators, community leaders, as well as tales of joy and belonging. Equality Leaders are delighted to invite you to our #LGBTQHistoryMonth virtual event being hosted on 7 February from 1400-1500 GMT. In partnership with AfroQueer Studios, I'll have the distinct honour of being in conversation with Landa Mabenge, Tevin Sudi, Saski . and Zehra Odunayo. We'll hold space for one another to storytell and uncover our own histories which impact the way we move in this world. As author Walt Odets notes, "In contemplating ourselves as they relate to our histories, we discover our whole selves, and in that discovery find possibilities for change, for the better." Save the date and get your FREE tickets at the link in comments. Our event includes inclusive pricing in our commitment to ensure it is accessible. #DiversityAndInclusion #LGBTQ #Diversity #Equity #Inclusion #Belonging #LGBTQHistoryMonth #InclusionMatters

IT’S HERE: NEW year, new name, new logo, new website with LGBTQ+ resources for you to explore?! 1. We’re just “It Gets Better” now. That’s how you all refer to us (and so do we), so why not roll with it, right? We think The It Gets Better Project was juuust a lil long anyway. Plus, our work is no longer just a “project” — it’s a rallying cry for LGBTQ+ youth to see that they do have a place, things do get better, and we need them here to be our future leaders. Thanks to LGBTQ+ youth, we can make things better - period! 2. You can see here how our logo has changed a few times throughout the years, too - because just like the journey to discover who you are, we’re always growing and evolving. 3. We redesigned our website at itgetsbetter.org to make it easier than EVER for you to browse through It Gets Better videos and series, learn LGBTQ+ terms from our glossary, download free EduGuides, access resources, and more! Tours coming soon, but you can use the link in our bio to check it out for yourself right now. Hope you love the new look on us as we continue to empower LGBTQ+ youth to define their own journey. 💜 #itgetsbetter #newyear #newyou #newus #lgbtqyouth #equality #education #mentalhealth #glossary #lgbtqrights #transrights

🌈 On June 20th, we commemorate the legacy of the Stonewall Riots, a pivotal moment in LGBTQ+ history that sparked the modern Pride movement. Swipe through our carousel to get to know teen (13-18) LGBTQ+ rights advocates and gain useful insights into this growing segment: 👉 Concerns - social issues they are concerned about 👉 Attitudes - the brands they love 👉 Purchase behaviour - their top purchase criteria 🌈 Market segmentation and targeting has never been easier - discover how we can help: https://lnkd.in/dbjcAf8Q #PrideMonth #LGBTQ #MarketTrends

RiSE up for PRIDE Every year, companies across the world show up in recognition of Pride. But the reality is that our LGBTQ+ community expect more than a once-a-year acknowledgement. They want to drive real change, where change is needed, and where better to start than the workplace. UCLA research states that 1 in 3 LGBT employees have left a job due to a lack of LGBT inclusion in their workplace. At RES, the work of RiSE has impacted our colleagues, networks, regions and businesses, and through their committed efforts RiSE have driven change and powered progress internally. Discover more about the progress of RiSE here - https://lnkd.in/ePxNZ7im #PRIDE #Community #People #Change

Hey Marketers, It's Pride Month, but ditch the rainbow washing! This year, focus on REAL connections with the LGBTQ+ community. Ditch the fluff, deliver value. Pride merch is cool, but what about creating a valuable resource for the LGBTQ+ community? Think Skittles- it shows you understand their needs. Partner with LGBTQ+ creators. Let the community own the narrative. Amplify their voices and showcase their talent. True advocacy is about empowering others, not just tooting your own horn. Pride is year-round. Don't be a one-month wonder. Integrate LGBTQ+ support into your brand like MAC Cosmetics. Real allyship is a long-term commitment. #PrideMonth #LGBTQ+Ally #AuthenticMarketing