One in four UK creators have been approached to do political content ahead of the general election, but audience reactions are mixed. Creative Pool covers our research spanning 4,000 consumers and 500 creators. Key findings: - More than two in five UK voters (43%) welcome creators posting political content - Favourability towards creators posting political content during an election year rises among younger voters - up to 76% of 16-24 year olds - Despite encouraging one in four UK voters (25%) to participate in an election, sponsored political creator content is actually less likely (28%) to encourage them to vote. Here's what our Europe CEO and Co-Founder Thomas Walters had to say on the topic: "While platforms were once purely entertainment hubs, they've evolved into spaces where news and educational content thrive. Creators are central to this shift, offering political and cause-based organisations an opportunity to reach engaged and loyal audiences." Link in comments to the full article.
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VP of Digital Products & Strategy | Leading AI, Podcasting, Data Analytics & Software Development | Driving Media Innovation
Facebook finally ends it's folly of a news experiment. Let's never forget that there was a once a time where Facebook acknowledged their algorithm was bad for journalism... "...when it introduced Facebook News in 2019, the company said, “We hope this work aids in our effort to sustain great journalism and strengthen democracy,” and that a survey “found that we were under-serving many topics people wanted most in their News Feeds, especially around categories like entertainment, health, business and sports.” The experiment failed because the motive behind it wasn't sincere. In the end, Facebook didn't care about "journalism" and "democracy". The news tab was born to protect Facebook from scrutiny heading into the 2020 election. If they really cared about news they wouldn't have buried it on a separate tab and only worked out deals with the nation's largest publishers. If they really cared they would have simply fixed the algorithm. If it hasn't become blatantly obvious by now, let me sum it up - Facebook is NEVER going to fix their algorithm. EVEN when they acknowledge it's bad for democracy. Stop relying on social media to bring you traffic. Build direct relationships with your customers. Use social for brand discovery, but don't rely on it for sustained clicks. #socialmedia #news #journalism #broadcasting #facebook
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Lots of talk last week about the federal government’s tête-à-tête with social media giant X, regarding what Elon calls censorship and our government calls being a decent corporate citizen that shouldn’t broadcast (literal) acts of terror. But I digress, because the story that has perhaps escaped a few, is this - covered by Rick Morton in his usual meticulous detail in The Saturday Paper: the federal government’s spat with Meta and to a lesser extent Google, and whether the latter two should pay for local news content served through its platforms. Throw in the views and agendas of a few news organizations looking to flex some muscle, and there’s a bit to unpack. (Sidebar: how good is long form journalism?) Meta threatening to pull Facebook out of Australia is no small deal. Putting aside the fact that my mum would be shattered (she loves ‘the facebook’), there are many implications that extend well beyond your local marketplace vendor flogging an old couch. Lots of organizations - corporates and community - will require a rethink on what they do to promote and protect their reputation. Despite the shift in age and demographics of who makes up the bulk of Facebook’s users today as younger active users switch to other platforms, its exit would leave a not insignificant sized hole.
Exclusive: Albanese fears Facebook will leave Australia
thesaturdaypaper.com.au
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In light of the bloodbath for NZ news media this week, some interesting analysis on Big Tech v News from over the ditch. TL;DR: Meta doesn’t want news on its platform if it’ll be made to pay for it. It’ll then ban news (as it has in Canada), whereupon misinformation will flourish because people are not exposed to enough quality information about public affairs. As a natural optimist, I’d love to think our government would do something to stem a cultural slide into sensationalism, outrage and conspiracy if we want to maintain a stable democracy as our chosen form of governance. The challenge in maintaining the media’s role as ‘the fourth estate’ - as well as its fundamental role in democracy both of holding power to account and providing a common understanding of the world around us - really comes down to governments, including ours, closing tax loopholes exploited by big tech. That’s the real issue. After all, as the EU Tax Observatory points out in its Global Tax Evasion Report 2024 (link in thread) global tax competition and evasion is not a law of nature, it’s a policy choice. Imagine if our government actually took a global leadership position on this, standing on a platform that already exists - New Zealand’s international reputation for progressive policy. We’ve been David against Goliath many times. It may be naive to think we could make real change on this issue - but I prefer that to contemplating the alternative future - we only have to turn our eyes to America’s political landscape for a glimpse of that.
Digital Media Leader | Driving and implementing strategy across AI Governance, Trust & Safety, and Digital Content.
This is the most thoughtful piece I've read on Facebook and the media bargaining code. Kudos to James Purtill for going deep. Too much of the coverage has been one-sided, which is unsurprising as news publishers have a dog in the fight and millions at stake. Most of the hot takes leave out a key fact - editors (including me) fell over themselves in the early 2010s to get as much content on Facebook as possible because it generated page views and revenue, a trend that held strong for a decade. I don't think it's fair to say Facebook "steals news". What they did was create almost unlimited space for cheap and highly targeted advertising. This took ad dollars away from the media. The upshot is that we have fewer journalists producing content, which is often (but not always) written to compete for engagement, and distributed through social media systems that are wired for sensationalism and outrage. Our media ecosystem is poorer for it, and we need a solution that is more fundamental than "make those rich platforms pay for the news". Anyway, read the article! There's no point in me rewriting a version of it here.
Facebook ate and then ignored the news industry. It's hard, but we should leave it be
abc.net.au
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Want to get better at encouraging audience habituation? Election season is the perfect time. It’s all about “+1’s” — and we’re not talking wedding invites. Funneling your newfound election audiences is, however, like building a relationship where every interaction counts. So, how do you ensure new folks stick around long after the election buzz has faded? This week in The Boost 🚀, we’re talking all about ways to encourage people to do just one more thing – 𝑙𝑖𝑘𝑒 𝑟𝑒𝑎𝑑 𝑜𝑛𝑒 𝑚𝑜𝑟𝑒 𝑠𝑡𝑜𝑟𝑦 𝑜𝑟 𝑜𝑝𝑒𝑛 𝑜𝑛𝑒 𝑚𝑜𝑟𝑒 𝑒𝑚𝑎𝑖𝑙 – taking cues from Al Jazeera Media Network, BBC News, LAist , The National News, The Philadelphia Inquirer, the Toronto Star and The Washington Post. Learn how to build lasting connections in the latest edition here: https://lnkd.in/g9R8FHQP 𝐁𝐞 𝐨𝐮𝐫 +𝟏. Make sure you’re signed up for The Boost 🚀 to catch next week's edition, where we’ll look at how to convert engaged audiences into loyal, paying supporters: https://lnkd.in/gyWpgJE9
Drive reader habit, one interaction at a time
preview.mailerlite.com
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Driving Audience Engagement and Strategic Leadership in Digital Media | Senior Audience Development Manager at DW | Innovator in Data-Driven Storytelling
Instagram and Political Content: Reshuffling with Opportunities and Challenges Instagram is changing the way political content is displayed in users' feeds. From now on, political posts from accounts that users don't follow will no longer be actively recommended. This change brings both opportunities and challenges: Opportunities: More control: Users can decide for themselves how much political content they want to see in their feed. Conscious consumption: The flood of political content is being curbed, which can lead to a more conscious Auseinandersetzung with these topics. Promotion of filter bubbles: The reduction of unwanted content can contribute to the solidification of existing opinions. Responsibility of users: It is now up to users to actively inform themselves about political issues and take on different perspectives. Challenges: Narrowing of information sources: Users may only get information from their own circle of friends. Reduction of diversity of opinion: The algorithm could lead to a one-sided presentation of political issues. Lack of transparency: It is unclear how Instagram defines "political content" and what criteria are used for recommendations. It is still too early to assess the exact impact of this change. It is important for users to actively use the new settings and continue to inform themselves from various sources.
📱Meta's Instagram is limiting political content recommended to users' feeds. Jessica Riga from the Australian Broadcasting Corporation (ABC) spoke to experts concerned that this new move could impact democracy. https://lnkd.in/dCYnU2zh
Seeing less political content on Instagram? It's a deliberate move from Meta, which experts say could impact democracy
abc.net.au
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"This redirection of funds, while seemingly beneficial on the surface, does not, and has never, tackled the underlying issues plaguing the news industry locally or globally." Half Dome Co-Founder and Head of Digital and Growth, Joe Frazer, shared deep concerns with Mumbrella about the flawed approach of the News Media Bargaining Code, as it fails to address core issues in the news industry. "Those who argue that the responsibility lies with advertisers to redirect their spending towards quality news platforms and "the open internet”, apart from overwhelmingly working at companies with a vested interest in it, seem to have wholeheartedly forgotten the basic roles of government and private organisations. There is no world in which advertisers should be held accountable for the challenges facing the news sector." Read more from Joe on this fundamental issue in the full article below. #HalfDome #Mumbrella #Opinion #Meta #NewsMediaBargainingCode #Publishing #Media https://lnkd.in/ex4QuNjK
Meta or no Meta, the news publishing industry has a fundamental problem
https://mumbrella.com.au
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It's important and noteworthy how video production and content has been used to shape public sentiment and emotions in Nigeria, during military regimes and democratic governments. Both types of governance have used the medium's power to influence and manage public perception, though, reflecting their distinct political agendas and approaches to information dissemination. For the military it was a tool for propaganda and control, leveraging state-controlled television stations to broadcast content that reinforced their authority and legitimacy. They did this through Censorship and Propaganda cutting out oppossing views and flooded the airwaves with pro-government propaganda. News programs and documentaries strictly highlighted achievements of the regime, projecting an image of strength and stability. Through the control of the narrative, they suppressed dissent and created an illusion of widespread public support, downplaying or outright ignoring social unrest, economic hardships, and human rights abuses. With Babangida the cult of personality, portraying themselves as saviors of the nation was epic, and Ceremonial events, speeches, were carefully curated stories to build a heroic image. With the transition to democratic governance, the use of video production and content in politics became diversified and competitive, reflecting the pluralistic nature of democracy. For instance Videos became essential tools for election campaigns, with politicians using television ads, social media videos, and live broadcasts to reach voters. Memorable was our production of the MKO - He's our Man O' campaign for Rosabel Advertising. Other types of productions featured promises of development, testimonials, and emotional appeals to garner support. They often promised citizens, transparency and other types of social improvements and accountability. Live broadcasts started to be used to engage with the electorate, especially during campaigns. Civil society and opposition groups on the other hand used video to counter government narratives, expose corruption, and mobilize support. Documentaries, investigative reports, and viral social media videos highlighting issues such as human rights, electoral fraud, and social justice became normal. This evolution of video production in Nigeria from military to democratic governments underscores the fact that the industry and its practitioners play a critical role in shaping political and public sentiment. The ongoing development of video technology and social media continues to shape how political messages are crafted and received, making the output of the industry more and more influential in how citizens perceive government. How this will unfold to improve governance and fight the impunity of political actors snd government going forward is something to look out for.
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It's important and noteworthy how video production and content has been used to shape public sentiment and emotions in Nigeria, during military regimes and democratic governments. Both types of governance have used the medium's power to influence and manage public perception, though, reflecting their distinct political agendas and approaches to information dissemination. For the military it was a tool for propaganda and control, leveraging state-controlled television stations to broadcast content that reinforced their authority and legitimacy. They did this through Censorship and Propaganda cutting out oppossing views and flooded the airwaves with pro-government propaganda. News programs and documentaries strictly highlighted achievements of the regime, projecting an image of strength and stability. Through the control of the narrative, they suppressed dissent and created an illusion of widespread public support, downplaying or outright ignoring social unrest, economic hardships, and human rights abuses. With Babangida the cult of personality, portraying themselves as saviors of the nation was epic, and Ceremonial events, speeches, were carefully curated stories to build a heroic image. With the transition to democratic governance, the use of video production and content in politics became diversified and competitive, reflecting the pluralistic nature of democracy. For instance Videos became essential tools for election campaigns, with politicians using television ads, social media videos, and live broadcasts to reach voters. Memorable was our production of the MKO - He's our Man O' campaign for Rosabel Advertising. Other types of productions featured promises of development, testimonials, and emotional appeals to garner support. They often promised citizens, transparency and other types of social improvements and accountability. Live broadcasts started to be used to engage with the electorate, especially during campaigns. Civil society and opposition groups on the other hand used video to counter government narratives, expose corruption, and mobilize support. Documentaries, investigative reports, and viral social media videos highlighting issues such as human rights, electoral fraud, and social justice became normal. This evolution of video production in Nigeria from military to democratic governments underscores the fact that the industry and its practitioners play a critical role in shaping political and public sentiment. The ongoing development of video technology and social media continues to shape how political messages are crafted and received, making the output of the industry more and more influential in how citizens perceive government. How this will unfold to improve governance and fight the impunity of political actors snd goverent going forward is something to look out for.
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CRO | Charity Trustee | Startup Board Advisor | AI | B2B SaaS & Professional Services (all views are my own)
Farage & TikTok Most UK politicians don't have a presence on TikTok, and if they do it's minuscule, but Farage has mastered content creation on the short-form video app and I think we should be worried. TikTok's user base skews a lot younger than it's competitors with the largest audience (here in the UK) being between 15 to 24 years old. Those in the youngest group will be eligible to vote in the next election. As explained in this Guardian article, Farage has become adept at creating very short pieces of content that have gained huge traction. Perhaps amplified by bots! The issue, as I see it, is that Farage is disseminating content that either plays to populist appeal (promoting negative nationalist tropes) or decontextualises information in such as a way as to border misinformation. Reform's rise represents a shift in UK voter sentiment towards a more right-wing approach to politics and Farage is stoking that division to great success with TikTok soundbites, appealing to the next generation of voters... Author: Sophia Smith Galer Publication: The Guardian #farage #reform #tiktok https://lnkd.in/eSh_xmPd
Here’s what you need to know about Nigel Farage’s mastery of TikTok | Sophia Smith Galer
theguardian.com
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🔕 Google is on the verge of discontinuing links to California news websites. If you rely on Google Alerts, this might feel like your morning coffee has been snatched away. But fear not, ManagrAI has you covered! ManagrAI curates news from thousands of outlets and social media posts. It's designed to keep you in the loop, minus the unnecessary noise. But ManagrAI doesn't just deliver news, it helps you comprehend it with interactive summaries. Begin your news journey for free at app.managr.ai/register. Stay informed, stay ahead, and never miss a beat on California news!
🔕 Google will begin removing links to California news websites. 🔕 If you rely on Google News or Google Alerts to stay informed, then it may be time to look elsewhere... Managr could be a good alternative. It curates news from thousands of top outlets and provides interactive summaries that keep you up to speed on the latest news. Managr also tracks social media posts from X and Instagram. You can get started for free by going to app.managr.ai/register Stay informed, stay ahead, and don't miss out of California news. 🐻 #PR #News #Google #California
Google removing links to California news websites as part of test in response to pending legislation
cnbc.com
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Full story here: https://creativepool.com/billion-dollar-boy/articles/political-parties-relying-on-influencers-to-canvas-the-youth-vote-shows-how-truly-out-of-touch-they-are.31157