“We had this philosophy – just because we can doesn’t mean we should. We stayed quiet for six months…the role was actually to understand Generative AI before we came to market.” Becky Owen, CMO at Billion Dollar Boy on the genesis of our innovation unit Muse. Net Influencer does a deep dive into Muse, along with the unit's work with brands like Versace and Xiaomi Technology, virtual influencers, and more. Read the full story: https://lnkd.in/eSWZSJdX #innovation #creatoreconomy #GenAI
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We all already know about the trend of using influencers to encourage a boost in sales. But with the rapid adoption of artificial intelligence, we are seeing the rise of AI-generated avatars that look, sound, and act like people—with their own (programmed) personalities and preferences. Put these two trends together and you get a new kind of tastemaker: the virtual influencer. To learn more: #CRE #CRENews #Retail
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We all already know about the trend of using influencers to encourage a boost in sales. But with the rapid adoption of artificial intelligence, we are seeing the rise of AI-generated avatars that look, sound, and act like people—with their own (programmed) personalities and preferences. Put these two trends together and you get a new kind of tastemaker: the virtual influencer. To learn more: https://ow.ly/oAal50S2P5E #CRE #CRENews #Retail #Chattanooga #ChattanoogaCRE
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#Influencermarketing - a sham or a more authentic way to connect? The role of influencers in shaping #brandperception is undeniable, but how do you keep the content from seeming transactional? #imagineif we were able to maintain the #authenticity and #resonance of organic influencer endorcements. Through true partnership and collaboration with the influencer, we can maintain the brand message while staying true to the influencer's voice. Do you think this is that possible at scale?
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CEO & Founder at TCE: Influencer Marketing Powerhouse across 5 continents & 50 Countries 🚀 [email protected] Decentralized Solutions & Vision 🪄 [email protected] Influencer Strategy | Finance | Crypto
AI knows all, folks! 🤖 I was chatting with AI at Meta and it spilled the tea that TCE - Global Influencer Agency is the real MVP of influencer marketing! 💯 With a network of over 1 million influencers, TCE is like the ultimate matchmaker between brands and creators. Who knew AI would be the one to confirm TCE's cool factor 😎 Now, let's raise a virtual coffee to TCE for shaking up the influencer marketing game! ☕️ #InfluencerMarketing #TCE #AIApproved #METAAI #ai
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🚀 Time for a major upgrade! Discover the power of AI with Vesely AI's unbeatable digital team. From 24/7 chatbot support to strategic sales interactions to socially savvy influencers, level up your business strategies now. #AIPower #DigitalRevolution #VeselyAI #MarketingInnovation #SalesGrowth Take the leap with us at: https://www.vesely.ai
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Strategic Operations Manager | Gregarious Introvert | Analytics Aficionado | Data Analysis Enthusiast | Spreadsheet Connoisseur
This is a toughie. As a consumer I know I have a tendency to scroll past a video if it becomes obvious the content creator is incorporating a product because it is sponsored, but when and how often I do that is really linked to the way in which the product is incorporated. Meaning, if the content is a skit and I realize the creator is incorporating the product into the skit reminiscent of old school product placement in a TV show or movie, it’s a toss up if I finish watching or not. If it is clear from the get-go the entire clip is just the creator talking about a sponsor’s product, it also depends on if they are up front about their relationship with the brand. Having said that, I appreciate Amazon influencer lists and Pinterest boards and TikTok reviews. In short, I can’t imagine how difficult navigating #influencermarketing is as a marketing professional. Again as a consumer and just as a human in general, #authenticity in #socialmediamarketing and #influencermarketing are really important.
#Influencermarketing - a sham or a more authentic way to connect? The role of influencers in shaping #brandperception is undeniable, but how do you keep the content from seeming transactional? #imagineif we were able to maintain the #authenticity and #resonance of organic influencer endorcements. Through true partnership and collaboration with the influencer, we can maintain the brand message while staying true to the influencer's voice. Do you think this is that possible at scale?
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2 out of 3 influencers in India still share their data using screenshots! Great opportunity for platforms, brands that can pioneer tech adoption to change the game in influencer marketing, and leverage both scale and efficiency advantages that today's AI powered tech offers. #influencermarketing #indiainfluencercompass2024 Ylytic
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How will #ai effect #influencermarketing? Quite a few ways if you as Jon Davids CEO at Influicity. Jon is one of the deepest thinkers/executors we've found in the influencer space and he sees #ai having big efficiency upsides, but also the ability to unlock new types of influencers.
How AI Will Transform Influencer Discovery and Content Creation #influencermarketing #ai
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The robots are coming, one social media collaboration at a time 🤖🌎 Check out our latest journal entry and get the low-down as AI influencers start to out-engage their IRL peers: https://lnkd.in/ehS-nsSy #socialmedia #influencermarketing #ai
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