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📈 Did you know that three-quarters of marketers are ramping up their trend-based social media content this year, according to our new research. Currently, one in five social media posts are already dedicated to trend-based content. With even more brands and creators planning to get in on the action, trend-hijacking will become more common and more competitive. But it's not without its challenges. Marketers have to navigate trends that fade fast, slow legal and internal approval processes, and find a spin on trends that feels true to the brand. The good news? With the right strategies, structures and trusted creator partners, brands can deliver better quality trend-based content quicker. Curious about how marketers can get it right? Check out Marketing Week's article linked below. #InfluencerMarketing #CreatorEconomy #Trends

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